Rob Zombie's Woolite: Torturer

A hooded man. A torturing device. Stretch. Shrink. Fade. Stop the torturing. Save them.

No, it's not another horror movie but the brand new commercial for Woolite. Directed from Rob Zombie, the heavy metal musician / horror film-maker, the spot features a hooded man torturing clothes in a horror movie style. Launched first in Facebook on June 16th.

This is definitely a new approach to detergent ads. Bravo to Jiri Kulik, General Manager US Household Marketing at Reckitt Benckiser, who had the guts to give the green light. And, of course Euro RSCG New York to present the idea.



Agency: Euro RSCG New York
Executive creative director: Rahul Sabnis

MINI maps: Facebook racing game

You really have to try this one. It's a superb project both technically and conceptually.
DDB Paris and Unit9 brought together Google Maps, flash and Facebook in order create an incredible real time multiplayer racing game where you can customize the Mini of your choice and race wherever you want with friends or foes.

Play: MINI MAPS

I had a problem running the game on Firefox but on Google Chrome runs smoothly.

Agency: DDB Paris 

Brand: MINI  

Director: Christian Etter  

Interactive Producer: Richard Rowe  

Technical Director: Gilles Boisselet 

Tech Lead & Developer: Maciej Zasada 

Visual Flash Developer: Pawel Klimkowski 

Back End Development : Stefano Guidolin & Thomas Pedoussaut  

Designers: Edmund Fung & Felipe Hansen  

Sound Effects: Christiano Sossi 

Production Company: unit9

Newsweek: Assange

Advertising Agency: LP 360 comunicação, Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Account Director: Sergio Rebollo

Club Orange: The Best Bits in the World

Very juicy. Club Orange goes all sexy in this spot. Start squeezing.
(Thanks Ellen)




Client: Britvic Ireland
Agency: Chemistry
Copywriter: Emmet Wright
Art Director: Nicole Sykes
Agency Producer: Fiona McGarry
Creative Directors: Emmet Wright and Mike Garner
Production Company: Blinder
Director: Richie Smyth
Producer: Michael Duffy

Skoda: Curriculum Vitae

It's not the first paper world we see, but it is still an amazing work.



Skoda - Curriculum Vitae from weareflink on Vimeo.

Agency: Leagas Delaney Praha
Production Company: weareflink@Bakery Films
Director: weareflink
Creative Lead: Niko Tziopanos
Director of Photography: Roman Jakobi
Executive Producer: Andreas Lampe, Florian Sigl
Producer: Karsten Müller, Tini Schwarz
Lead CG Artist & Compositing: Moritz Gläsle
CG Artists: Nils Engler, Stefan Galleithner, Phillip von Preuschen, Martin Sächsinger, Christian Schnellhammer, Alex Heyer, Niko Tziopanos
Compositing: Moritz Gläsle, Markus Gratl, Alexander von der Lippe
Music & Sound Design: Supreme Music, Hamburg

Coors Light: Jean Claude Van Damme

Jean Claude Van Damme rules.

60 Seconds infographic

This is a very impressive infographic from Shanghai Web Designers
See what happens in the web in just 60 seconds.


Infographic by- Shanghai Web Designers