Friday, 15 July 2011

Lenovo: Boot or Bust

This is one extreme product demo. A Lenovo laptop gets thrown out of a plane to showcase that it can boot in less than 10 seconds.



Advertising Agency: McKinney, Durham, North Carolina, USA
Creative Director: Glen Fellman
Art Director: Rachel Marshall
Copywriter: Alex Saiz
Producer: Brian Kessman
Interactive Production Coordinator: Jesse Wright
Published: July 2011

Thursday, 14 July 2011

Dry The River: 3D parer horses

Excellent work from FOAM for the promotion of the latest single "No Rest" of the "Dry the River" band.






And the making of:





Agency: FOAM / Sony Music Creative
Creative directors: Phil Clandillon & Steve Milbourne
Creative: Xavier Barrade
Producer: Simon Poon Tip
Director: Ricky Stanton
Screenprinting: Bob Eight Pop



via

Intel and Toshiba: Inside. A social film

Intel and Toshiba launched Inside, a social film experience as they call it, directed by JD Caruso (director of Disturbia), starring Emmy Rossum and You. Using social media you can interact with characters in real time, affect the plot, and possibly earn a featured cameo alongside Emmy Rossum in the final film.


You can audition online. Just get in front of your webcam, and read the given script. 
The film starts on  July 25. 





Agency: Pereira & O'Dell San Francisco
Client: Intel/Toshiba
Production Company: RSA Films
Director: D.J. Caruso
Interactive Production Company: B-Reel
Cinematographer: Mauro Fiore
Additional Music: Squeak E. Clean
Editorial: The Whitehouse
Editor: Josh Bodnar
Assistant Editor: Shane Reid
Editorial Producer: Joanna Manning

Wednesday, 13 July 2011

Aerie Fall 2011: Love is Funny

Nice colours, music and girls in their underwear.  

The Fantastic Flying Books of Mr. Morris Lessmore iPad App

Amazing visuals and a well-written story by author William Joyce, an x-Pixar designer and Moonbot Studios. 




The Fantastic Flying Books of Mr. Morris Lessmore iPad App Trailer from Moonbot Studios on Vimeo.

Greenpeace: Nike vs. adidas detox challenge

Greenpeace launched a new campaign where Nike and adidas are challenged to detox their brand because they are playing with toxic polluters. Suppliers of both brands release hazardous chemicals into major China rivers. 






Find more about this issue here
Check also the site where you can customize the video and post it on your wall with your name in the end.

Kenny Powers - K-Swiss MF CEO

Another great video with Kenny Powers as the motherfuckin CEO of K-Swiss.




Advertising Agency: 72andSunny, Los Angeles, USA
Chief Creative Officer: Glenn Cole
Creative Director: Barton Corley, Matt Murphy
Copywriter: Matt Heath, Teddy Miller
Junior Designer: Ben Dean
Director: Jody Hill
Director of Film Production: Sam Baerwald
Film Producer: Danielle Tarris
Director of Interactive Production: Rebekah Jefferis
Production Company: Caviar
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