Ray-Ban: Flip Out New York Experience

What goes in must flip out. Ray-Ban and Sunglass Hut created an kaleidoscopic experience in New York on June 2nd. Seen the film I'm certain that it must have been a flip out experience.

Heineken Light: Handlebar Moustache

The new Heineken Light's spot after snakeskin jacket. I'm waiting for the third one.



Agency: Wieden + Kennedy New York

ToyToyota: Backseat Driver

ToyToyota is a new Toyota's toy brand and this iPhone app is the first of a series. It allows your kids to drive the same route as you from the back seat of the car through the iPhone's GPS functionality. Your kid can collect points by collecting items and landmark icons, customize the car, save the route and tweet it.

Smart: Little Billboard

BBDO Toronto made miniature billboards to celebrate one of the smallest cars. Smart.

Advertising Agency: BBDO, Toronto, Canada
Copywriter: Craig McIntosh
Art Director: Jaimes Zentil
Group Account Director: Steve Groh
Photographer: Ross Proietti
Typographer: Evan Dermitt
Executive Creative Director: Ian MacKellar
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Absolut: It all starts with an Absolut blank

A global creative movement by Absolut. 18 artist from various fields including drawing,  painting, sculpting, print, film making and digital art, take the bottle as a blank canvas and create art. The campaign will range from TV and print to outdoor, events, digital and experiential marketing.

See more visuals and learn more about the artists here

Advertising Agency: TBWA\CHIAT\DAY, USA
Chief Creative Officer: Mark Figliulo
Creative Director / Copywriter: Sue Anderson
Associate Creative Director / Art Director: Hoj Jomehri
Dir. Art Production: Teresa Rad
Exec Producer: Robert Valdes
Sr. Producer: Darryl Hagans
Asst. Producer: Ellen Fitzgerald

Lenovo: Boot or Bust

This is one extreme product demo. A Lenovo laptop gets thrown out of a plane to showcase that it can boot in less than 10 seconds.



Advertising Agency: McKinney, Durham, North Carolina, USA
Creative Director: Glen Fellman
Art Director: Rachel Marshall
Copywriter: Alex Saiz
Producer: Brian Kessman
Interactive Production Coordinator: Jesse Wright
Published: July 2011

Dry The River: 3D parer horses

Excellent work from FOAM for the promotion of the latest single "No Rest" of the "Dry the River" band.

And the making of:





Agency: FOAM / Sony Music Creative
Creative directors: Phil Clandillon & Steve Milbourne
Creative: Xavier Barrade
Producer: Simon Poon Tip
Director: Ricky Stanton
Screenprinting: Bob Eight Pop


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