Nike: Addiction

Run. It's an addiction that's good for your body. The director did a great job on this one. The spot makes you want to start running. So, if you're not into running yet, get addicted soon.



Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Rodrigo Castellari
Copywriters: Eduardo Lima, Pedro Prado
Typography: Mario Niveo
Head of Art: João Linneu
Director: Jones+Tino
Aired: July 2011

New Old Spice Guy Fabio: Hair, Piano, Fireplace, Mountain Top

Meet Fabio, the new Old Spice Guy. Can he step into Isaiah Mustafa's shoes? Is it a very bad sequel to a multi-awarded campaign or a very bold move from Wieden & Kennedy and P&G. What do you think?

Agency: Wieden+Kennedy.

Zeeman:Guerrilla stunt at Amsterdam Fashion Week

Impressive guerilla stunt form a Dutch low budget clothing retailer. Only 7 people new about this and they fooled everyone. They worked with many professionals to launch "FRANK", a fake high priced brand, they entered the Fashion Week, earned a lot of free media coverage and surprised the whole Dutch fashion world.

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History of F-Commerce: Slideshare Presentation and Infrographic

Last week, SMI (socialmediainfluence.com), posted an infographic about the history of F-Commerce. The response was great so they published yesterday the following presentation. The social commerce will top $30 billion by 2015. The primary driver will be Facebook commerce. Only few take part in this game but soon more will follow. In Greece, we still try to convince our clients to built a Facebook page.

The History of F-commerce: How Facebook is changing online retail

View more presentations from Social Media Influence

Amnesty International: 50 years Freedom of Expression

Great work from Bold Ogilvy Greece for the Amnesty International's 50 years.

The copy reads: "It would be great if they waited for you to think about it. Become a member now."










Agency: Bold Ogilvy
Yannis Sideris: Executive Creative Director
Lazaros Nikiforidis: Creative Director
Vangelis Tolias: Associate Creative Director
George Kouveliotis: Copywriter
Katerina Tsoumpa: Copywriter
Rebecca Salmona: Account Director Maggie Adamou: Account Manager
Production (Bold Ogilvy): Vassia Pierrou
Production Company: Modiano
Director: Argyris Papadimitropoulos

Ray-Ban: Flip Out New York Experience

What goes in must flip out. Ray-Ban and Sunglass Hut created an kaleidoscopic experience in New York on June 2nd. Seen the film I'm certain that it must have been a flip out experience.

Heineken Light: Handlebar Moustache

The new Heineken Light's spot after snakeskin jacket. I'm waiting for the third one.



Agency: Wieden + Kennedy New York