Toyota: Window to the World

With this installed everyone would like to ride on the back seats of the car.


"Imagine when a journey from A to B is no longer routine as your car in the near-future encourages a sense of play, exploration and learning. This is the image engineers and designers from Toyota Motor Europe (TME) and the consultancy arm of Copenhagen Institute of Interaction Design (CIID) had for Toyota’s “Window to the World” vehicle concept." More info here

Mountain Dew: Paintball street art

Mountain Dew launched a street-art campaign through a Facebook competition. Fans are challenged to create a street art masterpiece and win £5K. For the promotion of the campaign the artists Graffiti Kings used paintball guns to create Johnny Knoxville and Dave Grohl faces in London’s graffiti hub, the Leake Street Tunnel.
Impressive work.

Aides: Sexy fingers

Once more, Aides runs a naughty and hilarious campaign. Sexy Fingers. They do a lot of things. The most important though is they can also test for Aids.

Enjoy the spot then visit the site to play with whatever you want to. If you want more, there is an Android app as well.

Agency: JWT Paris
Client: Aides
Creative Director: Ghislain de Villoutreys
Art Director: Elodie Matyjasik
Illustrator: Jean-Michel Tixier
TV Production: Charlotte Saint-Paul
Music: Flairs
Production: Frenzy Paris
Website Development: Anonymous

Nike: Addiction

Run. It's an addiction that's good for your body. The director did a great job on this one. The spot makes you want to start running. So, if you're not into running yet, get addicted soon.



Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Rodrigo Castellari
Copywriters: Eduardo Lima, Pedro Prado
Typography: Mario Niveo
Head of Art: João Linneu
Director: Jones+Tino
Aired: July 2011

New Old Spice Guy Fabio: Hair, Piano, Fireplace, Mountain Top

Meet Fabio, the new Old Spice Guy. Can he step into Isaiah Mustafa's shoes? Is it a very bad sequel to a multi-awarded campaign or a very bold move from Wieden & Kennedy and P&G. What do you think?

Agency: Wieden+Kennedy.

Zeeman:Guerrilla stunt at Amsterdam Fashion Week

Impressive guerilla stunt form a Dutch low budget clothing retailer. Only 7 people new about this and they fooled everyone. They worked with many professionals to launch "FRANK", a fake high priced brand, they entered the Fashion Week, earned a lot of free media coverage and surprised the whole Dutch fashion world.

Click cc for subs.

History of F-Commerce: Slideshare Presentation and Infrographic

Last week, SMI (socialmediainfluence.com), posted an infographic about the history of F-Commerce. The response was great so they published yesterday the following presentation. The social commerce will top $30 billion by 2015. The primary driver will be Facebook commerce. Only few take part in this game but soon more will follow. In Greece, we still try to convince our clients to built a Facebook page.

The History of F-commerce: How Facebook is changing online retail

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