Jive Talk: Augmented Reality CD Package - QR Code

This interactive CD package was designed for Jive Talk's latest album '123 Jump!'. To enhance fans' experience with the band, Rethink Canada, created an online animated experience using Augmented Reality and Quick Response codes.



Agency: Rethink Canada

Ikea: More Appliances

IKEA's new spot. Weird and funny.



Advertising Agency: Forsman & Bodenfors, Sweden
Project Manager: Maria Bergqvist
Agency Producer: Magnus Kennhed
Art Director: Silla Levin
Copywriter: Marcus Hägglöf, Rickard Hallberg
Production Company: Folke Film
Director: Tomas Mankovsky
Producer: Joi Persson
Project Manager: Madde Otto
Director of Photography: Göran Hallberg
Set Designer: Wilda Wiholm
Grade: Chimney Pot
Offline: Thomas Lagerman
Sound: Ljudligan/Frippe
Online: Swiss

Yoga Outreach: Zombies

Yoga Outreach is a Vancouver based registered charity. Their mission is to identify, develop and deliver healing and life-affirming yoga programs to people who can not directly access these resources. Yoga Outreach partners with volunteer teachers and facilities and organizations to provide free yoga.
In their latest campaign we see zombies experience the benefits of yoga.

Agency: John St.

Twitter Vs Time: infographic

When is the best time to tweet? Check out this useful infographic created by Lemon.ly.

Carlsberg: stunts with bikers in cinema

An interesting experiment by Duval Guillaume Modem for Carlsberg in Belgium to support the baseline "That Calls for a Carlsberg". Innocent couples entered a theatre full of bikers and only two seats left. Some chickened out but some had the nerves to sit down and celebrate their choice with a big applause from the bikers and a cold Carlsberg.
This is how you make a viral video. Good job.




Agency: Duval Guillaume Modem

Sheridan College: Design, Illustration, Photography

Advertising Agency: Rethink Communications, Toronto, Canada
Creative Director: Ian Grais
Art Director: Joel Arbez
Copywriter: Dave Thornhill
Illustrator: Kagan Mcleod
Photographer: Matt Barnes
Published: September 2011

Tasca D'Almerita: A Glass of Sicily

A wonderful video from Sicilian wine brand Tasca D'Almerita. When you drink their wine you experience the uniqueness of Sicily.




Advertising Agency: Mosaicoon, Palermo, Italy
Art Director: Juan Serrano Ortiz, Manuela Di Pisa
Copywriter: Nicolas Bartleby
Client Director: Pietro Sorce
Agency Producer: Spela Marincic
Production Assistant: Elisa Viola
Head of Seeding: Marco Imperato
Seeders on project: Alba Caponetto, Gabriella Trapani
Sound Director: Francesco Di Marco
Music composed by: Giampiero Riggio