ONE: The F Word: Famine is the Real Obscenity

Help to spread the message. K'Naan, Liya Kebede, George Clooney, Idris Elba, Bono, Annie Lennox, Colin Farrell, and Bill Nighy unite behind ONE's new Hungry No More campaign to help focus the world's attention again on the famine and food crisis in the Horn of Africa. Find out more at http://www.one.org

A Byte Out of Steve Jobs Life: Infographic

“Apple has lost a visionary genius, and the world has lost an amazing human being.”

Below, a full rundown of his life.

via geekazine

Twinings: Twinings Gets You Back To You

Wonderful animation. Women will love the new Twinings' campaign.
Twinings wants to encourage women to take 10 minutes for themselves. A recent research in UK revealed that women are so focused on looking after others, they do not have the opportunity to take any "me-time", and as a result are sometimes left forgeting who they really are.
 


Agency: Abbott Mead Vickers BBDO

The Worlds Biggest Space Invaders Game

Four member of the Chelsea Football Club played Space Invaders in real life with a combination of 3D projection mapping and real motion gaming technology. Seems like a lot of fun.


Real Motion Gaming Technology: Chelsea Football Club from Scott Ashton on Vimeo.

via

Social Media for the Career Minded: Infographic

Do you have what it takes to be a successful Social Media Strategist? Read this infographic and find out what a Social Media Strategist does.

large image: Mashable

Coca Cola: Share a Coke

Coca Cola in Australia, changes the packaging for the first time in 125 years for its new multi million dollar summer campaign. They will print people's names on the bottles and encourage them to "Share a Coke" together. On December, they will Share a Coke with Santa and his reindeers.


Coca-Cola South Pacific marketing director Lucie Austin said in a statement: “We are using the power of the first name in a playful and social way to remind people of those in their lives they may have lost touch with or have yet to connect with. We've put names on Coca-Cola bottles so consumers will have fun finding their friends' and family members' names and then enjoy sharing a Coke together.”

Stihl: Get Real. Get Outside

The new campaign for STIHL Australia, will the tagline "Get Real. Get Outside" will go on air this Sunday, October 2nd. The spot illustrates how we let ourselves be digitized and urges us to go outside.



Agency - Whybin\TBWA Sydney and Melbourne
Matty Burton - Executive Creative Director
Dave Bowman - Executive Creative Director
Paul Reardon - Executive Creative Director
Russ Tucker - Digital Creative Director
Dean Hamilton - Senior Copywriter
Hannes Ciatti - Senior Art Director
Margot Ger - Producer
Jo Allach - Producer

Production
Production Company - GoodOil
Hamish Rothwell - Director
Sam Long - Producer
Russell Boyd - D.O.P.
Post Production - Fin Design & Effects

Sound
Elliot Wheeler - Turning Studios
Emma Hoy - Producer

Laurelle Esse - Account Director
Jeremy Smart - Digital Account Director
Alana Cobbledick - Account Director
James Needham - Strategic Planner