The anatomy of an agency: Infographic

The species that forms an agency illustrated in a funny way by the Big Orange Slide

AXE: Hot Girl vs. Zombie - A Halloween Horror Film

AXE celebrates Halloween in its own unique way. With AXE even a zombie can be irresistible.

The Volkswagen Beetle: Juiced Up

The new VW Beetle's outdoor campaign in Toronto and Vancouver offers an enhanced experience, using augmented reality. The AR animations can be seen on gigantic billboards in Toronto’s Dundas Square, as well as on transit shelters throughout Vancouver and Toronto. The animations themselves show the Beetle launching itself through billboards, jumping off of a massive ramp that appears to emerge from the side of a building, and smashing through transit shelters after racing through a long tunnel that appears to be built behind the shelter itself. All the animations serve to demonstrate that this is a much more aggressive, performance-oriented Beetle than any of its predecessors.

Credits:
Agency: Red Urban Canada
Creative Director: Christina Yu
Writers: Matt Syberg-Olsen, Jon Taylor
Art Directors: Damian Simev, Liam Johnstone
Producers: Andrea Hull, Sam Benson
Account Director: Nicole Milette
Tech Consultant: Joe Dee
Production: Pixel Pusher
Animation/Design: Bully! Entertainment
Video Director/Editor: Tyler Williams
Billboards (Atrium at Bay and 10 Dundas St. West, Toronto): Clear Channel

Agent Provocateur: 'Fleurs Du Mal'

Agent Provocateur celebrates the launch of Soiree Collection 2011-2012 with the short horror film, "Les Fleurs du Mal". The film is directed by Justin Anderson and produced by Epoch Films.
Enjoy another great work for Agent Provocateur.



Agent Provocateur Soiree 2011 from Agent Provocateur on Vimeo.


Production: Epoche, London,
Director: Justin Anderson

It's the dose that makes the poison

Trying to control the dialogue in social media is something that you would expect a narrow-minded client to do. But most of the times, marketeers aren't open-minded. They jump into the social wagon without realizing that they don't have the slightest idea how to act upon it, and, unfortunately, they are bringing their brands down with them.

Panos Papadopoulos, one of the most gifted strategists out there, wrote a cautionary tale against trying to control brand dialogue in the social space. A good read to start the week with.

It's the dose that makes the poison

View more presentations from Panos Papadopoulos

Bacardi: Real Time Party Pic Projection

This is probably the first real time video mapping concept in the world. To promote Bacardi Dragonberry in the Netherlands, Fitzroy Amsterdam created a real time video mapping concept. Visitors of a café nearby ‘Het Witte Huis’, a momumental building in the centre of Rotterdam, were photographed. These photos were sent directly to a projector, which imaged a giant dragon spitting the photos in real time on to the building façade.



Credits:
Agency: Fitzroy Amsterdam

Starbucks: Interactive Storefront

To launch their My Starbucks Rewards program, Starbucks has unveiled four new interactive storefronts in Toronto and Vancouver. The latest from BBDO, Blast Radius and The Media Merchants allows users to reveal rewards by touching gold stars in an animated interface throughout the display.


Starbucks Interactive Storefront from The Media Merchants on Vimeo.


Vancouver, BC - The My Starbucks Rewards program will be rewarding regular customers for their frequent visits, making the Starbucks Interactive Storefronts the perfect platform to engage consumers on site through the interactivity of the displays. Blast Radius developed the concept (in creative partnership with BBDO) while The Media Merchants provided the interactivity and installation of the storefronts.

“Interactive Storefronts allow us to engage with consumers in a fun and immersive way by leveraging their high traffic retail locations,” says Brad Foster, CMO at The Media Merchants. “At The Media Merchants we strive to incorporate new ideas and new technologies, we love working with Starbucks as they're a great forward thinking client.”

The four storefronts provide passersby with a fun interactive experience as gold and white stars move throughout the display. Users can play with the stars and reveal rewards from the My Starbucks Rewards program.

Credits:
Creative Agency: BBDO, Toronto
Creative Agency: Blast Radius
Media Agency: Mediacom
Execution & Interactivity: The Media Merchants
Interface Development: Thinkingbox