Coca-Cola: Rivalry Wallet

Coca Cola believes in a better world. To prove it they left a wallet on the floor of Benfica's soccer club Megastore. Inside the wallet they planted a rival club's ticket and it was just a few days before the match. What do you think it happened? Actually, a surprising 95% returned the wallet and they got a ticket to the match as a reward.



Advertising Agency: O escritório, Portugal
Creative Director: Nuno Jerónimo
Executive Manager: Tiago Canas Mendes

Bayer Nazol: Smells of the World

Advertising Agency: BBDO, Moscow, Russia
Creative Directors: Luis Tauffer, Andres Vergara
Copywriters: Luis Tauffer, Christian Balivet
Art Directors: Luis Tauffer, Teco Cipriano
Illustrator: Teco Cipriano

Norte Beer: Photoblocker

This beer cooler can save your social life. Del Campo Nazca has found the perfect way to keep photos of your crazy nightlife away from social media.



Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Ariel Serkin
Creatives: Ezequiel De Luca, Nicolas Diaco
Accounts: Jaime Vidal, Manuela Sorzana
Agency Producers: Adrian Aspani, Camilo Rojas, Lucas Lucas Delenikas
Production Company: Landia
Director: Matias Moltrasio
Executive Producers: Andy Fogwill, Nico Cabuche
DP: Leo Hermo
Postproduction Company: Metrovision
Sound Designer: Elefante Rosagante
Music: Supercharango
Production: Martin Feigielman / Red Creek

How Content Goes Viral: Infographic

What are the types of viral content, why we share, how something becomes viral? The following infographic from ProBlogger explains a lot.

via digitalbuzzblog

Swiss Life: Life’s Turns In A Sentence

It's not a new idea but the copy is great.

Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Peter Brönnimann
Copywriters: Thomas Schöb, Simon Smit
Art Directors: Reto Clement, Daniele Barbiereo

Samsung Galaxy S II Vs Apple iPhone 4s : The next big thing

Go Samsung! I love how this video mocks Apple fanboys who waited for hours to get the "new" iPhone 4s. Samsung is taking a direct shot at Apple with this great spot and it's already going viral. Lines like "I could never get a Samsung, I’m creative.”, "Why would they be leaving when we are only nine hours away." and "Can I see it with my hands?" are like stabs. Once again, I have to say, go Samsung! I'm waiting for Apple's reply.

World of Warcraft: Chuck Norris

Chuck Norris rules. Even in WoW. Very funny.