Old Spice: Bounce

"Old Spice is so powerful, it sells itself in other people’s commercials!" P&G, runs a viral campaign where Old Spice crashes other commercials to showcase how powerful it is. In this case, Bounce fabric softener.



Directed by Tim and Eric from the Tim and Eric Awesome Show.

Axe Anarchy: Petrol, Fireworks, Dog

The print ads of Axe's Anarchy campaign.
The full TVC is here.

Advertising Agency: BBH, London, UK
Director: Tom Kuntz
Creative Director: Dominic Goldman, David Kolbusz
Creatives: Daniel Schaefer, Szymon Rose
Producer: Suza Horvat
Sound: Factory Studios
Account Directors: Richard Lawson, Keir Mather
Post production: Framestor
Agency Producer: Ruben Mercadal
Photographer: Jean-Yves Lemoigne
Print Producer: Jeremy Gleeson
Account manager: Jennifer Omran
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Kia Optima: A Dream Car. For Real Life (Super Bowl 2012)

Another good teaser that turned out to be not exactly what we're expecting. It seems that this is not a good Super Bowl year.

HSBC - Lemonade

According to HSBC there's a new world emerging. In the future, even the smallest business will be multinational. 



Agency: JWT London

Hiv/Aids: Check-in

You should always protect yourself before checking in...

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VW: The Dog Strikes Back - Super Bowl 2012

Disappointing. The teaser "the bark side" was great. It raised our expectations for the final spot. But the only great thing about the game day commercial is the dog. The Star Wars' ending seems like a desperate attempt to keep up with last year's success. What do you think?



Credits:
Agency: Deutsch LA
CCO: Mark Hunter
Group creative director: Michael Kadin, Matt Ian
Creatives: Brian Friedrich, Mark Peters
Production company: Park Pictures
Director: Lance Acord

Doritos: Crash the Super Bowl 2012 Finalists

Which of the following 5 finalists will make it to the Super Bowl? What's your preference?

Sling Baby



Dog Park



Man's Best Friend



Hot Wild Girls



Bird of Prey