IKEA: Smallest store in the world

2.800 products in a 300 x 250 pixel web banner. This great banner that you can play with here
shows that no matter how cramped your space is, there’s always a solution. There must be so much work behind this.


The smallest IKEA store in the World from IKEA on Vimeo.

P&G London 2012: The hardest job in the world

A tribute to moms. The hardest job in the world, but at the same time, the best job in the world. Wieden + Kennedy launched the P&G "Thank you, Mom" campaign for the London 2012 Olympic Games with a 2 minute film.

A very emotional film directed by Alejandro González Iñárritu (Babel, Biutiful, 21 Grams). It was shot on 4 continents and features local actors and athletes from each location—London, Rio de Janeiro, Los Angeles and Beijing.
You can also say thank you at www.facebook.com/thankyoumom



Advertising agency: Wieden + Kennedy
Director: Alejandro González Iñárritu

Aides: Sex map

Advertising Agency: Goodby Silverstein & Partners, San Francisco, USA

Stop Bechir: Dream on - Dictators don't just stop

A campaign from TBWA paris to help stop the dictator Omar al-Bechir, the President of Sudan.



Advertising Agency: TBWA Being, Paris, France
Creative Director: Thierry Buriez
Art Director: Stéphane Sacuto
Copywriter: Kate McMullen
Brand Manager: Marie Reynaud
TV Production: Hervé Dommange
Sound Producer: Fabrice Pouvreau
Production Company: Blue Film
Producer: Philippe Garnier
Director: Bertrand Touchard / InDaPROD
Producer: Philippe Garnier
Voice-over: Charlotte Rampling

BMW with Backup Sensors: Kid

Advertising Agency: Ogilvy, Guatemala
via

Smart Argentina: The first animated Twitter commercial

A truly "Smart" use of Twitter. Smart Argentina used their Twitter page to create an animated ad in their Twitter stream. You can play in their Twitter page. Push J to move forwards and K to move backwards.

TNT: Push to add drama

Great ambient from Duval Guillaume Modem for the promotion of American drama station TNT Benelux (Turner Television Network). They placed a red button in a square and urged people to push it to add drama. Then a lot happened. Great stunt.



Agency: Duval Guillaume Modem