Sortable.com: How Green Is Your iPad?

Impressive -or depressing- facts for the new iPad and its environmental footprint. The following infographic from Sortable.com, published on Mashable is very interesting. The new iPad emits 180 kg of CO2. Its a lot if you compare it with iPad, 130 kg and iPad2, 105 kg of CO2. Just imagine that the emissions of all iPads sold equals the total CO2 emissions of 1.265000 cars in one year.

Ray-Ban: Dancing, Short Skirt, Kiss, Lovers, Rainstorm, Rapper, Volunteer

Advertising Agency: Marcel, Paris, France
Executive Creative Director: Erik Vervroegen
Worldwide Creative Director: Erik Vervroegen
Head of strategic Planning: Rob Klingensmith
Worldwide Account Director: Alberto Scorticati
Creative Director: Dimitri Guerassimov, Eric Jannon
Art Director: Bastien Grisolet, Anaïs Boileau, Souen Le Van
Copywriter: Martin Rocaboy
Account Director: Shannon Eddy
Account Executive: Julie Amen, Rodolphe Pedrono
Global Print Manager: Jean-Luc Chirio
Art Buyer: Lauriane Dula
Executive Producer: Thomas Geffrier
Photographer: Mark Seliger
Producer: Ruth Levy
Costume Designer: Arianne Phillips
Hair Stylist: Terry Millet
Make-up Artist: Kathy Jeung
Set Designer: Rick Floyd
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Heineken: Keep it legendary

A great spoiler killer app for soccer fans. Heineken, thought of all American soccer fans who want to see UEFA Champions League games but, unfortunately for them, they are working due to the time difference. They created "Keep it Legendary", a set of apps on their facebook page. It includes "Fever Keeper" a spoiler killer app that blocks all info about the games, before, during and after so that people stay unaware of the result. The other app is "Venue Locator" and with it you can plan to see the game with your friends.



Agency: The Vidal Partnership

LG Home Theater 3D: Different Sides, Forest, Kill, Pretty

What a clever way to visualize 3d sound.

credits
Advertising Agency: Y&R Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Santanna, Jorge Iervolino
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Photographer: Lúcio Cunha
Art Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Sandra Borges, Julia Altenhofen
Planner: Fernanda Flandoli, João Gabriel, Rafael Rossi
Media team: Gustavo Gaion, Gabriela Ben David
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Krisbow Ace Hardware: Magical City

Wonderful packaging and in-store promo.

Advertising Agency: JWT Jakarta, Indonesia
Executive Creative Director: Ivan Hady Wibowo
Creative Directors: Leonard Wiguna, Anton Santosa
Art Directors: Sebastian Chendra, Selwyn Irawan
Copywriter: Ratna Puspita
Photographer: Utomo Raharjo / Clarissa Peddy Photography
Digital Imaging Artists: Rudi Harianto, Poso Marwan, Taufik Myman
Producer: Budi Mulianto
Client Service: Reza Fitriano
Published: May 2011
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IKEA: Smallest store in the world

2.800 products in a 300 x 250 pixel web banner. This great banner that you can play with here
shows that no matter how cramped your space is, there’s always a solution. There must be so much work behind this.


The smallest IKEA store in the World from IKEA on Vimeo.

P&G London 2012: The hardest job in the world

A tribute to moms. The hardest job in the world, but at the same time, the best job in the world. Wieden + Kennedy launched the P&G "Thank you, Mom" campaign for the London 2012 Olympic Games with a 2 minute film.

A very emotional film directed by Alejandro González Iñárritu (Babel, Biutiful, 21 Grams). It was shot on 4 continents and features local actors and athletes from each location—London, Rio de Janeiro, Los Angeles and Beijing.
You can also say thank you at www.facebook.com/thankyoumom



Advertising agency: Wieden + Kennedy
Director: Alejandro González Iñárritu