Friday, 27 April 2012

Xerox: A world made simpler

Excellent mixture of printed paper, stop motion and CG in this corporate video for Xerox. Psyop and Blacklist partnered up to tell the story of Xerox via Y&R, New York. Shot in one room with a solitary Xerox MFP, Psyop's Laurent Barthelemy and Blacklist's Denis "Cisma" Kamioka co-direct the tale of Xerox's services, technology and expertise through constant movement and playful applications of paper.




Agency: Y&R, New York
Executive Creative Director: Jim Radosevic
Art Director: Kleber Menezes
Copywriter: Corey Rakowsky
Executive Producer: Robert Beck
Producer: Craig Sklaver

Production Company: Psyop / Blacklist
Director: Psyop / Cisma
Creative Directors: Laurent Barthelemy, Denis Kamioka
Psyop Executive Producer: Lucia Grillo
Blacklist Executive Producer: Adina Sales
Producer: Ave Carrillo, Erik Gullstrand
Live Action Producer: Gabi Hahn
VFX Supervisor: Joerg Liebold
Designers: Naomi Chen, Eunice Kim
Editor: Sam Goetz
Storyboard Artist: Ben Chan
Lead Technical Director: George Smaragdis
Animation: Ryan Moran, Helene Park, Sophie Gate
VFX: George Smaragdis, Jordan Harvey
Light: Fabio Piparo
Lead Tracking: Bogdan Mihajlovic
Compositing: Herculano Fernandez
Flame: Aniello Zampella, Fabien Coupez

Live Action Production Company: Parnoid BR
Executive Producer: Egisto Betti
Production Manager: Gabi Hahn
First Assistant Directors: Camila Andreoni, Renata Salloum
Director of Photography: Pierre Kerchove
Art Director: Olivia Helena Sanches

Stop Motion: Fabio Yamagi, Banzai Studios




Thursday, 26 April 2012

The illusion of choice

An eye-opener. You think you choose a brand but you actually almost anything you buy comes from a few major mother-companies.


via

Red Stripe: Space Invaders installation

British street artist Filthy Luker in collaboration with Red Stripe, transformed Manchester Town Hall into an interactive Space Invaders game using plastic road barriers and road work equipment. The retro-classic installation comes to life at night with LED lights which animate when anyone presses a button on the street.





Credits:
Filthy Luker and Red Stripe


Direct TV: Don't Have Your House Explode

A great new addition to the series of 3 commercials from Direct TV. Watch the previous commercials here.



Advertising Agency: Grey, New York, USA

Beetle: New Beetle 2012

Nice illustrations in this interactive site for the new Beetle. You draw a Beetle and the story begins.You get to draw various things along the way until your car falls down to a huge VW machine and be transformed to the new Beetle.


Give it a try here


Agency Try/Apt, Norway
via

Wednesday, 25 April 2012

VTR.com: Unlimited minutes plan

“Some words are hard to reach. Unlimited minutes plan.”




Advertising Agency: Grey, Santiago de Chile
Executive Creative Director: Miguel Angel Cerdeira
Creative Director: Alberto Osorio
Art Director: Johann Hotz
Copywriter: Alberto Osorio, Ignacio Gutierrez
Illustrator: Oscar Ramos, Marabolo
via

Volkswagen Amarok: Facebook FlipBook

McCann Istanbul used Facebook Photo Gallery to create and ad for Volkswagen Amarok. It consists of 200 images and you just have to keep your finger on the -> button and flip through the album so fast that it turns into a never ending movie loop.



Advertising Agency: McCann İstanbul
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