Monday, 14 May 2012

Ad professionals Vs Normal people: Use of social media

Sometimes we forget how deep we're in social media and we think "normal" people act and think the way we do. But they sure don't. This infographic proves that we, Ad people, are abnormal.

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Friday, 11 May 2012

Troll high-fiving people in Pisa

This is not advertising but, who cares. It's Friday.

Fiat: Boob Job

A men diving into boobs. I don't know if this ad will sell Fiat Palio to Argentinians, but I had to post it. It's Friday after all.





Advertising Agency: Leo Burnett, Buenos Aires, Argentina
Executive Creative Director: Seto Olivieri
Creative Director: Dauquén Chabeldin
Art Director: Hernán Cuñado
Production manager: Federico Puricelli – Sebastián Tarruella
Production Company: Ursula
Director: Lemon
Executive producer: Adrián D’Amario
General producer: Johanna Trosman
Eagle eyes: Marto Otonello
Music: SupercharangoPost-Production: Wolf

Depressed Copywriter: Ad Rewrites

Depressed Copywriter, rewrites ads with a dose of reality. And humour.

Thursday, 10 May 2012

LYNX ANARCHY: The World's First Invisible Ad

An invisible and very creative installation by Lynx for the promotion of Anarchy. Using special LCD screens they covered the windows of a house in Sydney and the only way you could look inside was by wearing polarized glasses. And, when the client is Lynx/Axe you could easily imagine what was happening inside.



Agency: Soap Creative

NZTA: Speed

Intense and factual. A crash shot in slow motion explains the fact that when the car stops, everything inside it keeps moving. Including your internal organs. Great shooting.



Agency: Clemenger BBDO Wellington

Wednesday, 9 May 2012

IKEA: Chemical Toilet

A nice surprise from IKEA and a great promotion for their bathrooms. IKEA set up a 20 m2 bathroom inside a chemical toilet. In the video you can see the reactions of people entering the chemical toilet and facing a clean IKEA bathroom. All this during the Salone Internazionale del Mobile in Milan. A pay-off clarified the point of initiative and suggested a visit to an IKEA store to discover IKEA’s bathroom lines: “Who said a bathroom should be just a loo?”. Great ambient from 1861United.





Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Serena di Bruno, Francesco Poletti
Art Director: Serena di Bruno
Copywriter: Francesco Poletti
Account Director: Silvia Cazzaniga
Account Supervisor: Matilde Dettin
Senior Strategic Planner: Gaetano De Marco
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