Friday, 25 May 2012

Delhaize: Wines of the world

Very good set of wine labels for the Belgian supermarket chain Delhaize. These wines are within its own brand “365”. Lavernia & Cienfuegos played with the cork to symbolize the origin of each wine.





Design: Lavernia & Cienfuegos. Year: 2011.
Client: Delhaize.

Samsung: Seductive motion

A hot young woman gives mixed signals to a bunch of guys. Even the Old Spice's one. Funny spot from Samsung for the promotion of the motion controlled Smart TV.







Thursday, 24 May 2012

Gulf News: The Headline News Cup Sleeve

Fresh news, printed on the sleeve of your morning cup of coffee. Smart and useful.
Gulf news, the UAE's leading English daily newspaper teamed up with Tim Hortons, a global coffee chain, to promote Gulf's twitter channel and increase traffic to the Gulf News website. When someone bought a cup of coffee, the headline news of the hour, were printed on the cup sleeve using a special printer that pulled out tweets from the Gulf News Twitter account. The short URL and QR code on the sleeve then directed them to the Gulf News website where they could read the full story.







Credits

Agency: Y&R Dubai
Chief Creative Officer: Shahir Zag
Creative Director/Copywriter: Shahir Zag
Creative Director/Art Director: Joseph Bihag
Copywriter: William Mathovani
Head of Production: Amin Soltani
Agency Producer: Leng Panganiban
Business Director: Zaakesh Mulla
Account Director: Kandarp Baxi
Technical Developer: Pixel Plus Media
Photographer: Mojtaba Komeili/Arturo D. Smith
Editor: Subash Mishra

Fight For Peace: Favela

Excellent work from Staff, Rio de Janeiro.



Advertising Agency: Staff, Rio de Janeiro, Brazil
Creative Director: Paulo Castro
Art Directors: Pedro Vargens, Erik Machado
Copywriter: Leo Valpassos
Illustrator: Pedro Vargens
Head of Art: Bernardo Machado
Published: March 2012

Getty Images: From Love to Bingo in 873 Images

873 images from Getty. 15 images per second. 6 months research. 5.000 images preselected. An amazing result.



Credits

Advertiser: Getty Images
Title: From love to bingo in 873 images
Product: Getty Images
General Director of Creation: Marcello Serpa, Luiz Sanches
Director of Creation: André Kassu, Marcos Medeiros, Renato Simões
Art Director: Marcos Kotlhar
Copywriter: Sophie Schoenburg
Producer: Paranoid BR
Executive producer: Egisto Betti
Direction: Cisma, Marcos Kotlhar
Animation: Split Filmes, Marcos Kotlhar
Rtvc: Vera Jacinto, Gabriel Dagostini, Diego Villas Bôas
Soundtrack / Voice-Over Artist: Kito Siqueira
Editor / Assembler: Jonas Brandão
Finishing Editor: Split Filmes
Service: Cristina Chacon, Marina Leal
Media: Paulo Camossa Jr
Approval: Renata Simões

Wednesday, 23 May 2012

Star Wars: Identities

Great series of posters for the promotion of STAR WARS™ Identities: The Exhibition at Montréal Science Centre. The exhibition started on April 19th and will run until September 16th, 2012.






Brand: STAR WARS Identities
Advertiser: Lucasfilms, X3 Productions
Advertising Agency: Bleublancrouge
Chief Creative Officer: Gaetan Namouric
Creative Lead Team: Jean-François LeBlanc, Sebastien Maheux
Copywriter: Andrew Lord
Production: Eve Mathieu
Illustration : Louis Hébert
Other : Véronique Vigneault
Published: 2012

Polius: Funny packaging

Paint brush packaging with bristles used as moustaches and goatees.



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