Friday, 25 May 2012
Thursday, 24 May 2012
Gulf News: The Headline News Cup Sleeve
Fresh news, printed on the sleeve of your morning cup of coffee. Smart and useful.
Gulf news, the UAE's leading English daily newspaper teamed up with Tim Hortons, a global coffee chain, to promote Gulf's twitter channel and increase traffic to the Gulf News website. When someone bought a cup of coffee, the headline news of the hour, were printed on the cup sleeve using a special printer that pulled out tweets from the Gulf News Twitter account. The short URL and QR code on the sleeve then directed them to the Gulf News website where they could read the full story.
Credits
Agency: Y&R Dubai
Chief Creative Officer: Shahir Zag
Creative Director/Copywriter: Shahir Zag
Creative Director/Art Director: Joseph Bihag
Copywriter: William Mathovani
Head of Production: Amin Soltani
Agency Producer: Leng Panganiban
Business Director: Zaakesh Mulla
Account Director: Kandarp Baxi
Technical Developer: Pixel Plus Media
Photographer: Mojtaba Komeili/Arturo D. Smith
Editor: Subash Mishra
Gulf news, the UAE's leading English daily newspaper teamed up with Tim Hortons, a global coffee chain, to promote Gulf's twitter channel and increase traffic to the Gulf News website. When someone bought a cup of coffee, the headline news of the hour, were printed on the cup sleeve using a special printer that pulled out tweets from the Gulf News Twitter account. The short URL and QR code on the sleeve then directed them to the Gulf News website where they could read the full story.
Credits
Agency: Y&R Dubai
Chief Creative Officer: Shahir Zag
Creative Director/Copywriter: Shahir Zag
Creative Director/Art Director: Joseph Bihag
Copywriter: William Mathovani
Head of Production: Amin Soltani
Agency Producer: Leng Panganiban
Business Director: Zaakesh Mulla
Account Director: Kandarp Baxi
Technical Developer: Pixel Plus Media
Photographer: Mojtaba Komeili/Arturo D. Smith
Editor: Subash Mishra
Labels:
Ambient,
Cannes 2012,
guerrilla marketing,
Social media
Getty Images: From Love to Bingo in 873 Images
873 images from Getty. 15 images per second. 6 months research. 5.000 images preselected. An amazing result.
Credits
Advertiser: Getty Images
Title: From love to bingo in 873 images
Product: Getty Images
General Director of Creation: Marcello Serpa, Luiz Sanches
Director of Creation: André Kassu, Marcos Medeiros, Renato Simões
Art Director: Marcos Kotlhar
Copywriter: Sophie Schoenburg
Producer: Paranoid BR
Executive producer: Egisto Betti
Direction: Cisma, Marcos Kotlhar
Animation: Split Filmes, Marcos Kotlhar
Rtvc: Vera Jacinto, Gabriel Dagostini, Diego Villas Bôas
Soundtrack / Voice-Over Artist: Kito Siqueira
Editor / Assembler: Jonas Brandão
Finishing Editor: Split Filmes
Service: Cristina Chacon, Marina Leal
Media: Paulo Camossa Jr
Approval: Renata Simões
Credits
Advertiser: Getty Images
Title: From love to bingo in 873 images
Product: Getty Images
General Director of Creation: Marcello Serpa, Luiz Sanches
Director of Creation: André Kassu, Marcos Medeiros, Renato Simões
Art Director: Marcos Kotlhar
Copywriter: Sophie Schoenburg
Producer: Paranoid BR
Executive producer: Egisto Betti
Direction: Cisma, Marcos Kotlhar
Animation: Split Filmes, Marcos Kotlhar
Rtvc: Vera Jacinto, Gabriel Dagostini, Diego Villas Bôas
Soundtrack / Voice-Over Artist: Kito Siqueira
Editor / Assembler: Jonas Brandão
Finishing Editor: Split Filmes
Service: Cristina Chacon, Marina Leal
Media: Paulo Camossa Jr
Approval: Renata Simões
Labels:
Cannes 2012,
Tvc
Wednesday, 23 May 2012
Star Wars: Identities
Great series of posters for the promotion of STAR WARS™ Identities: The Exhibition at Montréal Science Centre. The exhibition started on April 19th and will run until September 16th, 2012.
Brand: STAR WARS Identities
Advertiser: Lucasfilms, X3 Productions
Advertising Agency: Bleublancrouge
Chief Creative Officer: Gaetan Namouric
Creative Lead Team: Jean-François LeBlanc, Sebastien Maheux
Copywriter: Andrew Lord
Production: Eve Mathieu
Illustration : Louis Hébert
Other : Véronique Vigneault
Published: 2012
Brand: STAR WARS Identities
Advertiser: Lucasfilms, X3 Productions
Advertising Agency: Bleublancrouge
Chief Creative Officer: Gaetan Namouric
Creative Lead Team: Jean-François LeBlanc, Sebastien Maheux
Copywriter: Andrew Lord
Production: Eve Mathieu
Illustration : Louis Hébert
Other : Véronique Vigneault
Published: 2012
Labels:
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