BBVA Foundation - The Little Guy Inside the ATM

Clever use of ATMs to convey the message that 7 out of 10 children in Peru do not understand what they read.



Advertising Agency: Volver d6, Lima, Perú
Creative Director: Gonzalo Figari
Planner: Paco Baró
Copywriter: Frank Martí
Art Director: Natalia Iriarte
Accounts: Najibe Alarcón, Francesca Tubino
Production House: Abrakdabra
Director: José Carlos García
Executive Producer / Art: Pablo “Chuscat” Castillo
Post Production: Abrakdabra
Audio: Hechos Sonoros
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The FireFlies: For those who suffer we ride

Impressive. Shot at 1000 frames per second. Watch it. It's for a good cause.
The FireFlies are committed to raising money for Leuka, a charity formed to support Research & Treatment of Leukaemia at Hammersmith Hospital, London, renowned as a world leader in treatment of Cancers of the Blood. Donations here.

FOR THOSE WHO SUFFER WE RIDE from Chris Cairns on Vimeo.


Credits:
Director: Chris Cairns

Volkswagen BlueMotion

Different. Nice.

Advertising Agency: DDB, London, United Kingdom
Creative Director: Jeremy Craigen
Art Director: David Mackersey
Copywriter: Jonathan John
Designer: Pete Mould

Tulipan: Ungrateful

This is a new approach to condom ads. An old folks home is a strange set but Young & Rubicam Buenos Aires does a great job and delivers the message. Use Tulipan condoms or suffer the consequences of an ungrateful son.



Credits:
Agency: Y&R Buenos Aires

Vodafone: Paper perfect Indian characters

Nice paper art with vivid colours and interesting characters for the promotion of Vodafone's various offers.

Credits:
Creative team: Preeti Koul , Umesh Grover and Nasheet Shadani
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Traffic Police Mumbai: Falling hoarding

Cool way get the message about the importance of seat belts through.

Credits:

Advertising Agency: Draftfcb+Ulka, Mumbai, India
National Creative Director: Ks Chakravarthy
Creative Director: Kartik Smetacek
Art Director: Sandeep Urane
Copywriters: Ashish Thakur, Ishrath Nawaz
Associate Creative Director / Art Director: Devendra Mankame
Photographer: Rajdatta Ranade
Published: June 2012
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Enersur GDF Suez: Leaving the light off

A book that you can only read in the dark. Nice way to grab the kids' attention about the importance of saving energy.

Advertising Agency: JWT, Lima, Peru
Creative Directors: Fernando Iyo, Javier Graña
Art Directors: Renzo Sanguinetti, Aaron Padin
Copywriter: Jerónimo Pimentel
Illustrator: Diana Aguilar
Photographer: Juan Pablo Aragón
Additional credits: Juan Pablo Peschiera, Luis Vega, Pedro Molina, Sergio Franco
Published: February 2012
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