Amstel Lager: The boxer

This is top-notch advertising. The new spot for Amstel Lager has it all. Great filming, photography, script, soundtrack and most important a solid insight. It talks about taking your time and doing things right. It is the story of boxer, Thapelo ‘Tick Tock’ Mokoena, who was impatient, tried to get a title too soon and fell. With the help of the community that supported him, he learned to take his time, rediscover the joy of boxing, and made a glorious comeback.



Credits:
Advertising Agency: OwenKessel, USA
Executive Creative Director: Donovan Bryan
Creative Director / Copywriter: Mike Cook
Art Director: Martin Sing
Production Company: Velocity Films
Director: Greg Gray
Editor: Ricky Boyd / Deliverance 

New York International Latino Film Festival

Great set of ads. Funny, to the point and so true. Holywood movies are so predictable. The recipe is the same everytime. The tagline: "Some movies are easy to make, films are a different story." talks to the heart of film lovers.

Credits:
Advertising Agency: Wing, New York, USA
Chief Creative Officer: Renata Florio
Associate Creative Directors: Alvaro Naddeo, Ruben Salavert
Art Directors: Alvaro Naddeo, Said Fayad
Copywriters: Facundo Paglia, Ruben Salavert
Account Executives: Daniel Gergely, Marieugenia Cardenas
Illustrator: Alvaro Naddeo
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Audi: Audi City London - Digital Showroom

Audi launched its first digital showroom. Audi City is the showroom of the future. It is compact. It uses state-of-the-art technology to showcase, in a fully digital way, Audi's entire model line-up. The video is impressive, this showroom might be the future, but, call me old fashioned, I like to get inside a real car when I go to a dealer.

Christoffer Relander: We are nature

Great photography. All images are done “in-camera” while shooting with a Nikon D700. After processing, the contrast and tones were adjusted. The hand portraits are all triple exposed.

Photographer: Christoffer Relander
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Fantastic Delites: How far would you go?

A different vending machine, designed to test how far will people go for the taste of Fantastic Delites. It seems, pretty far. Nice.



Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Director: Karl Fleet
Digital Creative / Art Director: Oliver Prenton
Digital Creative / Copywriter: Matt O'Grady
Agency Producer: Holly Horne
Account Director: Erik De Roos
Head of Digital: Christian Russell
Editors: David Ngo, Oliver Prenton, Matt O'Grady
Colourist: Craig Field
Production Company: Anifex
Published: July 2012
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Axe: Susan Glenn

Fear No Susan Glenn. Make your move while you still can or regret it. The new AXE spot from BBH New York is excellent in every aspect. Kiefer Sutherland's voice over on a gret copy builds an incredible atmosphere. Enjoy.



Advertising Agency: BBH, New York, USA
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Associate Creative Director: Nate Able
Copywriter: Peter Rosch
Art Director: Nate Able
Head of Broadcast: Lisa Setten
Agency Producer: Calleen Colburn
Business Affairs Manager: Laurie Litonjua
Business Director: Armando Turco
Account Director: Mandy Dempsey
Strategy Directors: John Graham, Griffin Farley
Strategist: Eric Fernandez
Production Company: Rattling Stick
Director: Ringan Ledwidge
Production Company Partner / EP: Jennifer Barrons
DP: Matthew Libatique
Line Producer: Pat Frazier
VFX Company: The Mill NY
Producer: Charlotte Arnold
VFX Supervisor: Iwan Zwarts
Colorist: Fergus McCall
Lead Flame: Iwan Zwarts
Flame Assist: Albert Cook
CG product : Isaiah Palmer
Editorial: Work
Editor: Rich Orrick
Assistant Editor: Healy Snow
Editorial EPs: Jane Dilworth, Erica Thompson
Music Composer: Phil Kay
Music Company: Woodwork Music
Sound Designer: Brian Emrich
Mix Company: LIME
Mixer: Rohan Young
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Red Bull Stratos: Supersonic Freefall

Impressive CGI presentation for the record-breaking freefall jump from 120,000 feet - 23 miles - above the earth, that Felix Baumgartner will attempt later this summer. The event is part of Red Bull Stratos: a mission to the edge of space.