Monday, 30 July 2012

Google Fiber: The Next Chapter of the Internet

From Dial-Up speeds to Broadband and, now, to Google Fiber. Google promises speeds 100 times faster. They call it, The Next Chapter of the Internet. To showcase this performance they made this awesome model installation with cars built by hand. The installation now resides in the Fiber Space in Kansas City.







B&B Hotels: Bacon, Cheese, Eggs, Sandwich

Simple but nice.





Advertising Agency: Publicis, Frankfurt, Germany
Executive Creative Director: Volker Schrader
Creative Directors: Diana Sukopp, Mathias Henkel
Art Directors: Anne Henkel, Christian Kuzman
Copywriter: Felix Seiffert
Photographer: Marc Wuchner
Art Buyer: Katja Bonnert
Retouch: Werner Schlaghecken
Craft: Anne Henkel
Published: July 2012
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Thursday, 26 July 2012

Amstel Lager: The boxer

This is top-notch advertising. The new spot for Amstel Lager has it all. Great filming, photography, script, soundtrack and most important a solid insight. It talks about taking your time and doing things right. It is the story of boxer, Thapelo ‘Tick Tock’ Mokoena, who was impatient, tried to get a title too soon and fell. With the help of the community that supported him, he learned to take his time, rediscover the joy of boxing, and made a glorious comeback.



Credits:
Advertising Agency: OwenKessel, USA
Executive Creative Director: Donovan Bryan
Creative Director / Copywriter: Mike Cook
Art Director: Martin Sing
Production Company: Velocity Films
Director: Greg Gray
Editor: Ricky Boyd / Deliverance 


New York International Latino Film Festival

Great set of ads. Funny, to the point and so true. Holywood movies are so predictable. The recipe is the same everytime. The tagline: "Some movies are easy to make, films are a different story." talks to the heart of film lovers.







Credits:
Advertising Agency: Wing, New York, USA
Chief Creative Officer: Renata Florio
Associate Creative Directors: Alvaro Naddeo, Ruben Salavert
Art Directors: Alvaro Naddeo, Said Fayad
Copywriters: Facundo Paglia, Ruben Salavert
Account Executives: Daniel Gergely, Marieugenia Cardenas
Illustrator: Alvaro Naddeo
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Monday, 23 July 2012

Audi: Audi City London - Digital Showroom

Audi launched its first digital showroom. Audi City is the showroom of the future. It is compact. It uses state-of-the-art technology to showcase, in a fully digital way, Audi's entire model line-up. The video is impressive, this showroom might be the future, but, call me old fashioned, I like to get inside a real car when I go to a dealer.






Monday, 16 July 2012

Christoffer Relander: We are nature

Great photography. All images are done “in-camera” while shooting with a Nikon D700. After processing, the contrast and tones were adjusted. The hand portraits are all triple exposed.


















Photographer: Christoffer Relander
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Fantastic Delites: How far would you go?

A different vending machine, designed to test how far will people go for the taste of Fantastic Delites. It seems, pretty far. Nice.



Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Director: Karl Fleet
Digital Creative / Art Director: Oliver Prenton
Digital Creative / Copywriter: Matt O'Grady
Agency Producer: Holly Horne
Account Director: Erik De Roos
Head of Digital: Christian Russell
Editors: David Ngo, Oliver Prenton, Matt O'Grady
Colourist: Craig Field
Production Company: Anifex
Published: July 2012
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