Thursday, 2 August 2012

Louis Vuitton: The greatest words

Louis Vuitton pays homage to the words of Muhammad Ali. The two beautifully directed videos by Stuart A. McIntyre feature poet Yasiin Bey (Mos Def) and Calligraffitist Niels Shoe Meulman.

Louis Vuitton - Word from Stuart A. McIntyre on Vimeo.

Louis Vuitton - Dream from Stuart A. McIntyre on Vimeo.


Credits:
Agency : Ogilvy Paris
Managing Partner : Romain Lartigue
Creative Director : Kurt Novack
Art Director : Adrien Havet
Account Director : Dalila Joly
Art Buyer : Annette Hallum
Digital Producer : Talla Seck

Production House: Steam Films
Managing Partner: Jennifer Sykes
Executive Producer: Krista Marshall
Director: Stuart A. McIntyre
Producer: Paul Matthews
Cinematographer: Kris Belchevski
Camera Operators: Stuart Cameron, Claudio Manni, Luis Moreira

Editing: Posterboy
Executive Producer: Michelle Lee
Editor: Stephen Sora

Colour: Alter Ego
Executive Producer: Greg Edgar
Colourist: Wade Oldman

Online: Motor VFX
Flame Artist: Daniel Kelly

Music House: Apollo Studios
Executive Producers: Benedicte Luneau, Koo Abuali, Phillipe-Aubert Messier, Yan Dal Santo
Music: Mathieu Brault, Daenen Bramberger, Mike Wise
Singer: Michael Mooney,
Sound Design: Yan Dal Santo

Monday, 30 July 2012

DirecTV: Questions

I've posted some Cannes awarded Direct TV commercials bases on a ripple effect (1, 2, 3), but this new one, from Grey NY,  is a bit different. And it is a marvelous one. I'm not saying that because I'm a fan of John Cleese (well, I am), but this spot is so beautifully directed. Watch it a couple of times, at least, because Tom Kuntz managed to squeeze 23 different setups in a 30 second spot!



Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Creative Directors: Doug Fallon, Steve Fogel
Director: Tom Kuntz
Production Company: MJZ
Director of Photography: Jo Willems

Red Pepper Audio Books: Crusoe, Gulliver, Oliver

Nice illustrations. I like the tiny boom men on Gulliver's ad. Very funny.



Credits:
Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Executive Creative Director: Liam Wielopolski
Art Director: Steve Dirnberger
Copywriter: Katherine Glover
Illustrators: Miné Jonker, Clinton Campbell
Published: July 2012
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Google Fiber: The Next Chapter of the Internet

From Dial-Up speeds to Broadband and, now, to Google Fiber. Google promises speeds 100 times faster. They call it, The Next Chapter of the Internet. To showcase this performance they made this awesome model installation with cars built by hand. The installation now resides in the Fiber Space in Kansas City.







B&B Hotels: Bacon, Cheese, Eggs, Sandwich

Simple but nice.





Advertising Agency: Publicis, Frankfurt, Germany
Executive Creative Director: Volker Schrader
Creative Directors: Diana Sukopp, Mathias Henkel
Art Directors: Anne Henkel, Christian Kuzman
Copywriter: Felix Seiffert
Photographer: Marc Wuchner
Art Buyer: Katja Bonnert
Retouch: Werner Schlaghecken
Craft: Anne Henkel
Published: July 2012
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Thursday, 26 July 2012

Amstel Lager: The boxer

This is top-notch advertising. The new spot for Amstel Lager has it all. Great filming, photography, script, soundtrack and most important a solid insight. It talks about taking your time and doing things right. It is the story of boxer, Thapelo ‘Tick Tock’ Mokoena, who was impatient, tried to get a title too soon and fell. With the help of the community that supported him, he learned to take his time, rediscover the joy of boxing, and made a glorious comeback.



Credits:
Advertising Agency: OwenKessel, USA
Executive Creative Director: Donovan Bryan
Creative Director / Copywriter: Mike Cook
Art Director: Martin Sing
Production Company: Velocity Films
Director: Greg Gray
Editor: Ricky Boyd / Deliverance 


New York International Latino Film Festival

Great set of ads. Funny, to the point and so true. Holywood movies are so predictable. The recipe is the same everytime. The tagline: "Some movies are easy to make, films are a different story." talks to the heart of film lovers.







Credits:
Advertising Agency: Wing, New York, USA
Chief Creative Officer: Renata Florio
Associate Creative Directors: Alvaro Naddeo, Ruben Salavert
Art Directors: Alvaro Naddeo, Said Fayad
Copywriters: Facundo Paglia, Ruben Salavert
Account Executives: Daniel Gergely, Marieugenia Cardenas
Illustrator: Alvaro Naddeo
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