TNT: A dramatic surprise on an ice-cold day (Push To Add Drama II)

The red button is here again. We all have seen the viral video "A Dramatic Surprise on a Quiet Square (or Puch to add drama) for the launch of TNT in Belgium. Now, we have a sequel in the Netherlands. In this sequel there is a twist: close ‘participation’of those who dare to push the button. Enjoy.



Credits:
Agency: Duval Guillaume Modem

Booking.yeah

There is a moment of truth when you book your accomodation online. It's the moment you see what you have booked. Your choice can make or ruin your vacation. That's the moment you say f*uck yeah or in the case of this first ever US campaign for Booking.com, you say, Booking.yeah. It doesn't get any booking better than this.



Credits:
Advertising agency: Wieden + Kennedy Amsterdam
via

Starbucks: Mondays Can Be Great

This is why Starbucks is Starbucks. Because they get creative even for a simple coffee discount. In order to promote a £1.50 Latte promo, they have created the “Mondays Can Be Great“ campaign. An animated video presents all the great things that have happened on Mondays through history. Things like, Space Invades, MacBeth's firm performance, the 1969 moon landing and more. In Starbucks microsite, you'll find information about great Mondays.



Credits:
Advertising Agency: AMV BBDO, London, UK
Agency Producer: Adam Walker
Copywriter: Liam Donnelly
Art Director: Phil Holbrook
Production: Brand New School
Executive Creative Director: Jonathan Notaro
Creative Director: Sean Dougherty
Executive Producer: Devin Brook
Producer: Samantha Proctor, Julie Shevach
Art Director: Stephen Kelleher
Designer: Leta Sobierjaski
Flame Artist: Mark French
Music Company / Sound Design: Machine Head
Music Company Location: Los Angeles
Composer: Stephen Dewey
Audio Production Company: AMV BBDO
Mixer: Chris McLean

Guinness: Clock

First we had a cloud with its own agenda. In this new spot in the "Made of More" campaign, we have a town's clock that decided to control time by itself and enhance the townspeople's lives. Set in Bohemia in the 1890s, we see the clock accelerating, reversing and pausing time with different results. Lovely work by AMV BBDO and great post production by The Mill.




Credits:
Advertising agency: Abbott Mead Vickers BBDO
Creative Team: Dave Buchanan / Alex Grieve / Adrian Rossi
TV Producer: Olly Chapman
Film Prod Co: Gorgeous Enterprises
Director: Peter Thwaites
Producer: Ciska Faulkner
Post-Prod House: The Mill
Editing House: Work
Editor: Bill Smedley
Audio House: Factory

Microsoft: illumiRoom Xbox project

IllumiRoom is an immersive gaming experience that extends the action from the TV into the whole room. Using a projector and the Kinect sensor, the system puts the player right in the center of the action. It is impressive that the effects in the video are rendered in real time and are captured live - not special effects added in post processing. This is really a new way of playing games.

Audi quattro: world's first iPad controlled slot car race‏

Audi Canada reinvents the Test-Drive with world’s first iPad controlled slot car race. This one-of-a-kind interactive installation put participants in the driver’s seat of a custom-made 1:32 scale Audi A4 quattro slot car for the chance to test their on-track skills.
The project involved a number of innovations to marry the worlds of slot car racing and technology with the Audi brand:
•    A handcrafted 140 sq. ft. (20’ by 7’) custom slot car track
•    3D printed 2013 Audi A4 vehicle shells fit with Audi quattro® all wheel drive slot car chassis and custom in-car cameras
•    Custom iPad app integrating live in-car camera feed and digital voltage modulator to control vehicle acceleration
•    High definition bird’s eye view race cam with integrated Facebook, Twitter and YouTube share function





(thanks Shannon)

Credits:


Agency: Zulu Alpha Kilo

Executive Creative Director: Zak Mroueh

Creative Director: Shane Ogilvie 

Copy Writer: Jon Webber

Art Director: Simon Au

Agency Producer: David Isaac

Account Team: Adam Lang, Barrett Holman, Christina Polyzos

Production House: Industry Films

Digital Production House: Thinkingbox

Director: Tamir Moscovici

Media Agency: Mediacom

Track Fabrication: Slot Mods

Event Company: Vision Co.

Cinematographers: Anthony Arendt, Vinit Borrison

Post Production: Married To Giants And Alter Ego

Colourist: Wade Odlum

Editor: Paul Proulx

Audio House: Pirate Audio

Nike Golf: No Cup Is Safe

Nike celebrates the signing of Rory McIlroy -the world’s current number-one golf player- in its roster with this spot featuring Tiger Woods in a competitive tee-off with McIlroy.

Incredible shots, way off the green...



Advertising agency: Wieden & Kennedy