Monday, 18 February 2013
Thursday, 14 February 2013
NIVEA Deo: Stresstest
People getting creverly pranked at an airport by Nivea. They see themselves reported missing at the cover of a newspaper and on the TV news. They start to become very stressed. Then security guys appear and give them then new Nivea Stress Protect deodorant. Great execution and to the point.
Monday, 11 February 2013
Ram Trucks: Farmer (Super Bowl 2013)
Powerfull still images. Emotion. And Paul Harvey's 1978 'So God Made a Farmer' Speech. Maybe this year's best Super Bowl spot.
The text:
And on the eighth day, God looked down on his planned paradise and said, "I need a caretaker." So God made a farmer.
God said, "I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board." So God made a farmer.
God said, "I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,'Maybe next year,' I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours." So God made the farmer.
God said, "I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark."
It had to be somebody who'd plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk, . Somebody who'd bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. "So God made a farmer."
The text:
And on the eighth day, God looked down on his planned paradise and said, "I need a caretaker." So God made a farmer.
God said, "I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board." So God made a farmer.
God said, "I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,'Maybe next year,' I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours." So God made the farmer.
God said, "I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark."
It had to be somebody who'd plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk, . Somebody who'd bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. "So God made a farmer."
Labels:
Super Bowl 2013,
Tvc
Thursday, 7 February 2013
Herbaria: Fears
Guts and great production values. A spot you'd least expect from a tea brand. Bravo.
Agency: Jung von Matt / Neckar
Production Company: Tempomedia Filmproduktion
Co-Production Company: Filmakademie Baden-Württemberg
Service Production: Valentine Films
Creative Director: Norman Scholl
Executive Producer: Alexander Schildt
Producer: Christian Hergenröther
Director: Andreas Roth
DoP: Roland Stuprich
Underwater Cameraman: Mike Valentine
Music / Sounddesign: The German Wahnsinn Team
Editor: Anne Beutel
Postproduction: Harvest Digital Agriculture
Cast:
Clown: Paul Daniels
Death: Peter Harcourt
Psycho: Tony French
Agency: Jung von Matt / Neckar
Production Company: Tempomedia Filmproduktion
Co-Production Company: Filmakademie Baden-Württemberg
Service Production: Valentine Films
Creative Director: Norman Scholl
Executive Producer: Alexander Schildt
Producer: Christian Hergenröther
Director: Andreas Roth
DoP: Roland Stuprich
Underwater Cameraman: Mike Valentine
Music / Sounddesign: The German Wahnsinn Team
Editor: Anne Beutel
Postproduction: Harvest Digital Agriculture
Cast:
Clown: Paul Daniels
Death: Peter Harcourt
Psycho: Tony French
Labels:
Tvc
Social, Digital, Mobile Worldwide Feb 2013
The latest global facts on digital, social, mobile from We Are Social shows the growth on all indicators. Very interesting read.
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013) from We Are Social Singapore
Labels:
Facts and figures,
Presentations
Tuesday, 5 February 2013
Tide: Miracle Stain (Super Bowl 2013)
A jersey with a miracle food stain that looks like the legendary 49ers quarterback Joe Montana becomes a media sensation. 49es fans line up to see it until a housewife wearing a Baltimore Ravens jersey uses Tide. Funny and true since Ravens won the game.
Credits:
Advertising Agency: Saatchi & Saatchi, USA
Credits:
Advertising Agency: Saatchi & Saatchi, USA
Labels:
Super Bowl 2013,
Tvc
Budweiser: The Clydesdales - "Brotherhood" (Super Bowl 2013)
Emotional, heart-warming, sentinental, nostagic, and so on and so forth. Budweiser hit the jackpot with this spot and already made it to the third most shared Super Bowl ad of all time. The story of one of the Budweiser Clydesdales on its journey to become a draught horse captured the hearts of Americans.
Credits:
Agency: Anomaly
Producer: Winslow Dennis
Post-Production / VFX Company: The Mill
Song: "Landslide"
Written by Stevie Nicks, performed by Fleetwood Mac
Credits:
Agency: Anomaly
Producer: Winslow Dennis
Post-Production / VFX Company: The Mill
Song: "Landslide"
Written by Stevie Nicks, performed by Fleetwood Mac
Labels:
Super Bowl 2013,
Tvc
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