UTEC: Potable Water Generator Billboard

This is the first billboard that captures air humidity and turn it into potable water. A project by UTEC (The University of Engineering and Technology in Lima, Peru) and DraftFCB made to get student interested in their engineering program. Instead of running an advertising campaign though, they helped Lima, the second largest capital in the world set on a desert, solve the huge problem of lacking potable water.

Emma: Le Trèfle (toilet paper)

We all use tablets and smartphones but digital paper has its limitations. Paper has a great future. Especially this kind of paper... See for yourselves in the following funny ad.

Dead Man Down movie: Elevator murder experiment

What would you do if you saw a murder taking place in an elevator? Would you help, take photos or just run? 2 guys set a hidden camera and staged a murder. Great viral for the promotion of Dead Man Down movie.



http://deadmandownmovie.com/

2013 Audi RS 4 Avant: Ultimate Paintball Duel

Fast cars, paintball guns, great driving and fun to watch. This duel between 2 brand new 2013 Audi RS 4 Avant has it all.



Advertsing agency: Rubber Republic, London

Sony Xperia Z: User Tested

A baby with a smartphone is a lethal combination. But Sony Xperia Z lives to tell the story. The perfect hands-on from baby Anya.

Qualcomm: Best Bus Stop Ever

Waiting for the bus can be very boring. Imagine a Lamborghini picking you up. Wouldn't that be great? Qualcomm put up a poster on a bus stop with a URL and lines such as "Bored?", "In a hurry?" and "Seen it all?" and waited for people to use their mobile phones. Then the boredom ended. See what happens in the following video.





Agency: Denizen Company

3Doodler: The world’s first 3D printing pen

The title is correct. This great little gadget allows you to draw in 3D. As you draw, plastic comes out of the 3Doodler pen, is cooled by an integrated fan, and solidifies right in front of you. You can draw on any surface and lift it up into the air to create your own 3D objects. Almost magical.

The 3Doodler was designed by Boston-based company WobbleWorks.
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