SIX inc: a New Creative Engagement Agency by Hakuhodo

Digital Agency Hakuhodo was the first-ever Japanese agency to be named “The Most Awarded Agency in Digital in the World” in The Gunn Report 2012.

SIX inc. was founded by six creative directors of Hakuhodo: Takashi Nozoe, Tsubasa Oyagi, Keiichi Motoyama, Taku Tsuboi, Jin Saito and Takayuki Hino.

Corporate logo design： StormStudios&Peter Curzon

Their vision is “to create a new bond between brand and users.” Each letter of “SIX” stands for their values towards creativity: S for “SYNC” to manifest synchronicity with the times; I for “IGNITE,” to give inspirations or stimulate emotions; and X for “EXPLORE,” to go on an endless journey to open new dimensions of communication. The name “SIX” is derived from various elements including the “small-world phenomenon,” the principle that any two individuals can be connected in a maximum of six steps; the “sixth sense,” the extrasensory perception that goes beyond the five senses; and the “six days of creation,” that God created the universe in six days.

We are all familiar with their incredile work. Just a few examples...







View more at http://sixinc.jp/work/ 

Giffgaff: Don't Be Scared

Helpful zombies. That's new. Fallon London created a 3 minutes short film for the mobile network Giffgaff to illustrate that you don't have to be scare of this new way of doing mobile. It's just that at Giffcaff they do things differently. The walkind dead are here to prove it.



Credits:
Advertising Agency: Fallon London
Production: Partizan London

Hellmann's: Food slot

Ogilvy Brazil, created a Food Slot machine that proves that Hellmann's goes with anything. Users pulled the lever and got one recipe out of 280 combinations along with a fresh food sample. Impressive work. It must have been very difficult to pull this through.



Advertising Agency: Ogilvy, Brazil

Sumsung S4: All eyes on the S4

Nice stunt from Swisscom for Samsung Galaxy S4. People could win a Samsung S4 by just looking at it for an hour. But there was a catch. They couldn't turn their eyes away because of the eye-tracking function of the phone. And also, there were distractions... as you will see in the video. One guy did it though.



Advertising Agency: Heimat Berlin

Facebook Wall Post Cheat Sheet to Increase Interaction

Insightful infographic about wall post that work best.

Heineken: The Negotiation

In this funny stunt from Heineken, we see two red stadium seats costing $1889 and guys trying their best to convince their girlfriends to buy them for their home in order to get tickets to the UEFA Champions League final.

ING Direct: Time to Save

Money hidden everywhere and family members digging and smashing their way to 2,5% interest. Funny approach for a savings account.



Credits:

Advertising Agency: john st. Toronto
Creative Director: Chris Hirsch and Nellie Kim
Copywriter: Jacob Greer
Art Director: Denver Eastman
Agency Producer: Marc Siversky
Director: Graydon Sheppard
Production Company: Soft Citizen
Exec Producer: Link York/Eva Preger
Head of Production: Rob Burns
Line Producer: Jennifer Walker
Director of Photography: Bobby Shore
Editorial: Chris Van Dyke - School Editing
Online: Sean Cochrane - The Vanity
Audio/Music:  Joey Serlin – Vapor Music