Bud Caddell: Digital Strategy 101

What is digital strategy? Bud Caddell explains thgough this great presentation the current state of digital strategy and explores core concepts and deliverables. 

Digital Strategy 101 from Bud Caddell

Grand Theft Auto V: Official Gameplay Video

I've played the previous Grad Theft Auto games but this one seems so vastly. The gameplay video has over 10.000.000 views in a couple of days so you can imagine what will happen when it will hit the stores. From driving cars to playing golf and from diving into oceans to plane piloting, Grand Theft Auto V is like playing a lot of different games. Watch the trailer -if you haven't already- and see for yourselves.

Peugeot: Crash mobile ad

Very clever interactive mobile ad that makes a strong point against texting while driving. The ad places you behind the wheel of moving a turbo car. Then you see the message "Test Drive. Feel the thrill of driving a turbo car" and the game starts. As the car moving you are requested to type your name. Then you'll learn the hard way that texting while driving will get you killed.

Credits:
Advertising agency Y&R Sao Paulo 

BGH Smart TV: Mr Miyagi, Dear Julia, Keanu

I love BGH's commercials. This time, 3 funny spots were made from Del Campo Nazca Saatchi & Saatchi for the launch of BGH's smart TVs. In each spot we see a man writing to an actor of their favourite film through their Smart TVs. So, Mr. Miyagi from Karate Kid, Keanu Reeves from the Matrix and Julia Roberts from Pretty Woman are requested to solve some problems...

BGH "Mr Miyagi" from Primo Buenos Aires on Vimeo.

BGH "Dear Julia" from Primo Buenos Aires on Vimeo.

BGH "Keanu" from Primo Buenos Aires on Vimeo.

Credits:
Advertising agency: Del Campo Nazca Saatchi & Saatchi
Executive Creative Director: Maxi Itzkoff
Executive Creative Director: Mariano Serkin
Creative Director: Ariel Serkin
Creative Director: Juan Pablo Lufrano
Creative: Lucas Delenikas
Creative: Javier Agena Goya
Agency Producer: Adrian Aspani
Agency Producer: Lucas Delenikas
Agency Producer: Felipe Calvino
Production Company: Primo Director: Nico Perez Veiga
Executive Producer: Caro Cordini
Director of Photography: Leandro Filloy
Postproduction: PickleHouse
Music: Circle of Sound

Robinsons: Wimbledon "Imagine"

BBH updated its Robinsons 2009 film after British tennis player Andy Murray won Wimbledon. Britain waited for 77 years in order for a British player to win. So BBH changed the ending from "It will happen again and we'll be proud to be part of it" to "Worth the wait, wasn't it?

Credits:
Advertising Agency: BBH London
Original launch: June 1, 2009
Updated film: July 7, 2013
Original BBH Team:
TV Producer:  Ben Davies
Account  Director:  Sylvia Pelzer
Account Manager:  Corina Cuddihy
Account Planner:  Nina Rahmatallah
Engagement Planner:  Darius Karbassion
Creative Director:  Nick Gill
Creative Team: Daniel Schafer (copywriter) and Szymon Rose (art director)
Original Production Team:
Production Company:  Blink
Director:  Benito Montorio
DoP: Antonio Paladino
Post Production: Phil Oldham @ Absolute Post
Editor/Editing House: Andy Mcgraw @ Cut and run
Sound: Aaron Reynolds at Wave

The Hornbach Hammer: Made from real armour steel

A hammer made from an infantry tank. Hornbach transforms within six months a Czech BMP-1 Infantry Tank into an extraordinary hammer. Nice shooting.



Credits:
Agency: HEIMAT Berlin
Production: Bigfish Filmproduction Berlin
Country: Germany
Director: Tobias Perse
Executive Creative Director: Guido Heffels
DoP: Casey Campbell
Account Director: Christina Walke
Editor: Kai Kniepkamp
Illustrator: Martijn Koster
Music + Sound Production: Thomas Berlin

The Evolution of Advertising: How Consumers Won the War for Their Attention

An epic must-read presentation by HubSpot. You'll get through the 472 slides easily in this exciting trip in history and evolution of advertising. Start reading...

The Evolution of Advertising: How Consumers Won the War for Their Attention from HubSpot All-in-one Marketing Software