The Wind Portal

The Wind Portal is an installation shaped as a monumental gate of 8 meters high and composed of 5.000 paper windmills that spin thanks to an integrated wind system, the aim was to make our visitors feel, hear and be aware of the action of transitioning through two spaces. The Wind Portal is part of the London Design Festival , and will be on display through November 3, 2013.

Designer Najla El Zein sais: "The wind portal tries to grasp and emphasise on common emotions and senses that are often forgotten. Its architectural shape works as a "trompe oeil" effect which, according to the angle you are positioned from, one would perceive the gate as being closed. As soon as you approach it, the gate seems to open up."

Credits:
Najla El Zein Design Studio: Najla El Zein, Dina Mahmoud, Sarah Naim, Sara Moundalek.
Lighting designer and automation: Maurice Asso, Hilights

Samsung Galaxy S4: The Smart Phone Line

Samsung users are too smart to wait in line outside of a store for a smartphone. So, in New Zealand, Samsung created an online waiting line for the launch for the new Samsung Galaxy S4. For 12 days, people could get in the virtual line and as they shared and posted features from the S4 they moved forward in the line. A huge outdοor Led-screen visualised the line.

Credits:
Advertising Agency: Colenso BBDO, New Zealand

Dropping: High-speed photographs of ink and oil

Amazing fluid sculpting from Alberto Seveso. As big fan of the chaos theory, he used ink and oil and high-speed photography to make "Dropping".

The ultimate guide to explain Digital (to your colleagues)

If you ever had to explain what is Digital to your colleagues, then you will appreciate this guide by Gregory Pouy who makes your life as a digital professional easier. This guide will help your colleagues to better understand to what extent digital, as a tool, is modifying their company and (probably) their jobs.

The ultimate guide to explain Digital (to your colleagues) from Gregory Pouy

Credits:
Presentation: Gregory Pouy
Drawings: Gaelle Lasne

TFO Canada: The Living Piano

A piano you can walk on and opera singers to sing accordingly. This is a unique instrument and a beautiful way to bring opera to the people. During the Festival d'Opéra de Québec, TFO made an interactive and never-seen-before instrument. People where invited to walk on a 12-note Living Piano, featuring opera singers who elegantly belt out their corresponding notes as the different keys where played.

Gillette Training Tracks: Built For Training

American football players workout is turned into a music track in this great video from Gillette. Phil Mossman, took the sound of pushups, weight lifting, jump rope, heavy bags hitting and all the movements of the players workout inside the gym and managed to create a music video that is actually good.

Credits:
Agency: BBDO New York
Production Company: Partizan
Director: Michel Gondry
Post: Final Cut - New York
Composer/Arranger: Phil Mossman

Volvo Trucks: The Hamster Stunt

Volvo Trucks does it again. This time a hamster is steering a 15-tonne Volvo FMX construction truck at Los Tres Cunados in northwestern Spain, a place famous for its challenging conditions.

A precision driver holds a carrot and as Charlie, the little hamster, is chasing it he is steering the truck and proves that Volvo's latest steering system is very easy to handle.

Filmed in a steep quarry this test will definitely impress you.

Credits:
Advertising Agency: Forsman Bodenfors
Director: Jamie Rafn
Producer: Ray Leakey
Production company: Smuggler
Post production: The Mill
Sound design: 750
Music: Adelphoi
Animal handler: Grace Dickinson
Precision driver/Stunt coordinator: Seon Rogers