Canal+: ‘Wilhelm Scream’ Mockumentary

"The Woman Who Can’t Watch Movies" is the widow of Sheb Wooley and she can't watch movies because he keeps hearing her husband's screem. “The Wilhelm scream,” is a legendary stock audio scream, recorded by Sheb Wooley and used  in the 1951 film Distant Drums. It was named after the character Private Wilhelm in the 1953 western The Charge of the Feather River. It has been used in over 200 films since then (including Star Wars, Toy Story, Indana Jones, Lord of the Rings and more).

Canal+ made a Scream Bank, a catalog of donated screams for industry professionals to use in place of Sheb’s and invites users to record their own screams and help Linda Dotson Wooley see films again. The video is a teaser for Leave Wilhelm Alone, an upcoming documentary on the “Wilhelm scream.”

Credits
Client: Canal+

Agency: FCB Spain & FCB Los Angeles
Campaign: “Leave Wilhelm Alone”
Client Contact: Iñaki Martikorena, Bernardo Melero, Purification González
Executive Creative Directors: Pedro Soler, Eric Springer
Creative Team: Beatriz Pedrosa, Peio Azkoaga, Joao Freitas
Producers: Brendan Kiernan, Steve Devore, Thomas Anderson, Kate Borkowski, Kepa Vizcay
Production Company: Helo
Director: Alex Grossman
Lighting: Seamus Tierney
Sound: Sam Tornero Pulido
Web Developers: Carlos Lainez, Miguel Iglesias
App Developers: Joan Arbó, Jorge Cubillo
Social Media Strategy: Mauro Rodriguez, Jose Olivares
Poster: Beatriz Pedrosa, Marian de la Fuente
Planner: Manuel López

Carlsberg: HappyBeerTime

Blending social with on premise sales is not an easy task but Carlsberg's Happy Hour 2.0 campaign seems to make everybody happy. Bars have a HappyBeerTime USB stick that when plugged in Happy Hour appears on screen for a limited amount of time. Then people take a photo, upload it to Instagram tagged with #HappyBeerTime and the bar's name and they get extra Happy Hour time. So, bars sell beers and get on Instagram, customers gets discounts, Carlsberg gets content. Everybody's happy.

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Credits:
Advertising agency: Konstellation, Copenhagen

Wren: First Kiss

20 strangers kissing for the first time in front of a camera. This short film from L.A. fashion brand Wren, got over 22.000.000 views on YouTube in just 2 days. The 20 strangers where hesitant at first, they felt awkward but when they started to kiss it all changed. Director Tatia Pilieva managed to make a touching film that went viral because the majority of the people just saw the transformative power of a kiss. They believed in the "strangers kissing story".

The reality is that these strangers are not common people but professional performers. Slate says:
"The cast includes models Natalia Bonifacci, Ingrid Schram, and Langley Fox (daughter of actress Mariel Hemingway and sister of model Dree); musicians Z Berg of The Like, Damian Kulash of OK Go, Justin Kennedy of Army Navy, singer Nicole Simone, and singer-actress Soko (who also performed the melancholy indie music that accompanies the short); and actors Karim Saleh, Matthew Carey, Jill Larson, Corby Griesenbeck, Elisabetta Tedla, Luke Cook, and Marianna Palka." 

Knowing this ruins the feelings you get out of the film but I guess only people in advertising will know.

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Norlis Bookstore: Unplug with a book

We can't escape the Internet but we must be able to unplug ourselves at least for a few hours. Norlis, a bookstore in Norway, urges us to do so with a book with this nice print campaign.

Credits:
Advertising Agency: Anti, Oslo, Norway
Art Director: Jason Kinsella
Copywriters: Jason Kinsella, Erik Heisholt
Assistant Art Director: Charlotte Bakken
Photographer: Glenn Rokeberg

The Famous Grouse: The Famous Sculpture

Famous Grouse whiskey asked whiskey fans the following question: "What would you like to be famous for?". The most original hopes and dreams where carved with laser in the aluminium strips that where used to built this innovative scuplture. A motion sensitive light project the answers around the gallery. Impressive work.

The Famous Grouse Sculpture from Marshmallow Laser Feast on Vimeo.

Credits:
Advertising Agency: AMV BBDO, London
Production Company: PRETTYBIRD
Director: Marshmallow Laser Feast
Producer: Margo Mars
Sculpture Design: Marshmallow Laser Feast & Studio Roso
Kinetic Design: Ruairi Glynn
Final sculpture DOP: Brett Turnbull
Additional footage: Sandra Ciampone
Editor: Sandra Ciampone
Music: Dave Cooke 

Save the Children: One second a day

The life of an 8 years old girl changes dramatically within a year in this hard one-second-a-day spot. Save the Children charity brings the day-to-day life of kids in Syria to London to showcase that just because it isn't happening here doesn't mean it isn't happening.

Credist:
Client: Save the Children
Agency: Don't Panic, London
Production Company: Unit9

Cream-O: Cookie Mug

This must be the ultimate mug for drinking milk. It is made from digestive cookies and dark chocolate. It also helps parents motivate their children in order to drink 2 mugs of milk. Great move from Cream-O, a cookie brand in Malaysia, and Grey. The edible mug came free with 2 packs of Cream-O. The campaign run for a month with a succesful 19% increase in sales.

Credits:
Advertising agency: Grey Kuala Lumpur