Erik Qualman: #Socialnomics 2014

The Socialnomics video series by Erik Qualman is back. The mind-blowing facts include grandparents as the fastest-growing demographic on Twitter, the 20% of daily searches on Google are never searched before, the millennials, online dating and more.

Credits:
The video was produced by Equalman Studios.

Amazing cutout dioramas by Hari & Deepti

Layers of paper are illuminated from the back creating a sensational depth and atmosphere. Originally from India and now based in Denver, Hari and Deepti, believe that “Paper is brutal in its simplicity as a medium. It demands the attention of the artist while it provides the softness they need to mold it in to something beautiful. It is playful, light, colorless and colorful. It is minimal and intricate. It reflects light, creates depth and illusions in a way that it takes the artist through a journey with limitless possibilities.”

Bordo Bello NYC // Making of Rise and Skate from Harikrishnan on Vimeo.

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The Hunter and the Bear in Pharrell Williams' book

The hunter and the bear, heroes of one of the most acclaimed digital campaigns of the last decade are back with another friend, the amazing Pharrell Williams. Get ready for an exhilarating adventure...

This year, Tipp-Ex®, N°1 correction brand in Europe,Bic® and Pharrell Williams go together to make history by creating the first participatory book instantly translated into 5 languages. A real technological feat imagined by Buzzman agency for a world first!

The idea: Tipp-Ex® and Buzzman asked Pharrell to write a book about the source of his inspiration. A few hours before the book launch, struck by panic due to fierce readers seeking to steal the book, the bear decided to cover the whole book with Tipp-Ex® to protect its contents.

With this blunder starts a new Tipp-Ex® adventure ... To participate, you will have to enter the cabin of the hunter and the bear and help find the thousands of words, which have been covered in the book.

Obviously, the hunter, the bear and even Pharrell will be there at every moment with hints to help you complete the book. The more words you find, the closer your name will be in the credits alongside Pharrell Williams.

Once completed by users, the “Social Book” will be printed and published.

Profits will be donated to an organization supporting disadvantaged children as they attempt to, hopefully, rewrite their lives.

Help them at http://www.tippexsocialbook.com/ 

Credits:
Agency: Buzzman
CEO and Creative Director : Georges Mohammed-Cherif
General Manager : Thomas Granger
Associate Director : Julien Levilain
Creatives : Santiago Cosme, Miguel Durão
Account Managers : Olivier Lopez, Loïc Coelho
Social Media Managers : Julien Scaglione, Joeffrey Arruyer
PR and Communication : Cyril Paglino, Clara Bascoul-Gauthier
Digital Producers : Laurent Marcus, Lara Jane Lelievre
TV Producers : Vanessa Barbel, Elodie Poupeau
TV Production : Iconoclast
Director : Adrien Armanet
Digital Production : We are Anonymous
Artistic Direction : We are from L.A.

Castrol Footkhana: Neymar Jr. v Ken Block

Football meets gymkhana and Footkhana is born. A shootout between Neymar Jr. and Ken Block. Juggling with the ball meets smoking tires and spins in this experiment from Castrol, an official sponsor of the World Cup 2014.

Seth & Riley's Garage: Kind of genius. Kind of.

Duval Guillaume have gone completely mad for the launch of Seth & Riley’s Garage, the new hard lemonade drink of Carlsberg Breweries. They have created a kind of genius campaign featuring a funeral, crazy penguins and a lot of slow motion. Check it out.

Credits:
Agency: Duval Guillaume, Antwerp
Production Company: Hobby Film
Director: Oskar Bård. 

Powerade: Nico's Story

The emotional backstory of Nico Calabria who was born with one leg but had the power to pursue his love for football, is Powerade's great spot for 2014 FIFA World Cup.

Credits:
Advertising Agency: Wieden + Kennedy, Amsterdam
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Alvaro Sotomayor, Rosie Bardales
Art Director: Mike Bond
Copywriter: Bernard Hunter
Head of Broadcast Production: Erik Verheijen
Broadcast Producers: Tony Stearns, Lars Fabery de Jonge
Planner: Ben Armistead
Group Account Director: Kirk Johnson
Account Director: Courtney Trull
Account Manager: Alex Allcott
Art Buyer: Maud Klarenbeek
Project Manager: Stacey Prudden
Business Affairs: Emilie Douque
Production Company: Caviar Los Angeles
Director: AG Rojas
Directors of Photography: Frederick Backar, Michael Ragan
Producer: Geoff McLean
Executive Producers: Michael Sagol, Jasper Thomlinson
Editing Company: Whitehouse Post London
Editor: Russel Icke, Charlie Harvey
Audio Post: Wave Amsterdam
Sound Designer/Mixer: Alex Nicolls-Lee
Music TVC: Schmooz France
Artist TVC: Sanj SEN – Powerade 2014 Composition
Music Company TVC: Ultraschmooz
Postproduction: Glassworks Amsterdam
Flame: Kyle Obley, Jesper Nybroe, Bob Rojien
3D: Tim Bolland, Simon Glas, Eva Kuehlmann
Telecine: Scott Harris
Producer: Armand Weeresinghe
Print Production: Photographer: Levon Biss
Photographers Agent: Seamus O’Cleary @ Bonakdar Cleary
Production Company: Widescope Productions

Thai Life Insurance: Unsung Hero

This heartwarming spot from Thailand will encourage you to do small acts of kindness. The unsung hero is young man who don't have much but he is generous enough to help a little girl begging for education, to feed a stray dog, to leave bananas to the old neighbor, to give his seat on the bus, without expecting something in return. He will not get rich or be famous or featured on TV. He just keeps doing good and as time goes by we see that all his good deeds starts to pay off.

Credits:

Advertising Agency: Ogilvy Thailand, Bangkok.