CNA: Speaking Exchange

The Speaking Exchange project is a win-win idea from FCB Brasil and the CNA language school network. It connects students who want to speak English with Americans living in retirement homes via an exclusive digital tool that uses video chat technology to bring the students face to face with Americans. The reactions as we can see on the video are heartwarming.

Credits:
Advertising agency: FCB, São Paulo

Turkish Airlines Euroleague: Epic Pool Dunk

12 players, 4 basketball stars, 1 epic pool dunk. After 22 takes, Shawn James, Kyle Hines, Robin Benzing and Sergio Rodriguez managed to make this epic pool dunk in Crispin Porter + Bogusky London's new Turkish Airlines spot. Check out the making of too.

Credits:
Advertising Agency: Crispin Porter + Bogusky London

DIRECTV: Get Rid of Cable Twitter Story

The first ever Twitter-Generated, Fan-Made, You-Written, Get Rid of Cable Twitter Story That We Made On Twitter Together. DIRECTV asked its fans to contribute to a story with tweets with the hashtag #GetRidofCable from April 14 through April 21. The best tweets were chosen and formed the following story.

Carlsberg: Border Football

Football and beer, it’s the perfect combination to bring people together. With their new campaign, Carlsberg and Duval Guillaume took this insight one step further. In these times of football fever, they created Border Football. This new game turns borders into football fields to bring both sides closer. The online film documents the Border Football games at three of Europe's most tense borders in Belfast, Nicosia and Kosovo.

Credits:
Advertiser: Carlsberg
Contact: Thomas Lohren Busch, Jens Jermiin
Agency: Duval Guillaume
Executive Creative Directors: Katrien Bottez, Geoffrey Hantson
Art Director: Toon Leysen
Copywriter: Jan Schoofs
Account Directors: Elke Janssens, Patrick Clymans
Social Media Strategy: Sophie Jadoul
Production Company: TRS Brussels
Director: Jan Boon
Director of Photography: Thomas Buelens
Executive Producer: Frederik Zaman
Producer: Thomas Landeloos
Editor: Hans Desmet
Music & Sound Design: Gregory Caron

Erik Qualman: #Socialnomics 2014

The Socialnomics video series by Erik Qualman is back. The mind-blowing facts include grandparents as the fastest-growing demographic on Twitter, the 20% of daily searches on Google are never searched before, the millennials, online dating and more.

Credits:
The video was produced by Equalman Studios.

Amazing cutout dioramas by Hari & Deepti

Layers of paper are illuminated from the back creating a sensational depth and atmosphere. Originally from India and now based in Denver, Hari and Deepti, believe that “Paper is brutal in its simplicity as a medium. It demands the attention of the artist while it provides the softness they need to mold it in to something beautiful. It is playful, light, colorless and colorful. It is minimal and intricate. It reflects light, creates depth and illusions in a way that it takes the artist through a journey with limitless possibilities.”

Bordo Bello NYC // Making of Rise and Skate from Harikrishnan on Vimeo.

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The Hunter and the Bear in Pharrell Williams' book

The hunter and the bear, heroes of one of the most acclaimed digital campaigns of the last decade are back with another friend, the amazing Pharrell Williams. Get ready for an exhilarating adventure...

This year, Tipp-Ex®, N°1 correction brand in Europe,Bic® and Pharrell Williams go together to make history by creating the first participatory book instantly translated into 5 languages. A real technological feat imagined by Buzzman agency for a world first!

The idea: Tipp-Ex® and Buzzman asked Pharrell to write a book about the source of his inspiration. A few hours before the book launch, struck by panic due to fierce readers seeking to steal the book, the bear decided to cover the whole book with Tipp-Ex® to protect its contents.

With this blunder starts a new Tipp-Ex® adventure ... To participate, you will have to enter the cabin of the hunter and the bear and help find the thousands of words, which have been covered in the book.

Obviously, the hunter, the bear and even Pharrell will be there at every moment with hints to help you complete the book. The more words you find, the closer your name will be in the credits alongside Pharrell Williams.

Once completed by users, the “Social Book” will be printed and published.

Profits will be donated to an organization supporting disadvantaged children as they attempt to, hopefully, rewrite their lives.

Help them at http://www.tippexsocialbook.com/ 

Credits:
Agency: Buzzman
CEO and Creative Director : Georges Mohammed-Cherif
General Manager : Thomas Granger
Associate Director : Julien Levilain
Creatives : Santiago Cosme, Miguel Durão
Account Managers : Olivier Lopez, Loïc Coelho
Social Media Managers : Julien Scaglione, Joeffrey Arruyer
PR and Communication : Cyril Paglino, Clara Bascoul-Gauthier
Digital Producers : Laurent Marcus, Lara Jane Lelievre
TV Producers : Vanessa Barbel, Elodie Poupeau
TV Production : Iconoclast
Director : Adrien Armanet
Digital Production : We are Anonymous
Artistic Direction : We are from L.A.