Disque Denuncia: Mixed Gender Fight

The world's first mixed-gender MMA fight was announched and immediately the fight caused controversy in the world and it drew attention to a very important problem in Brazil: domestic violence. The results were great for Disque Denuncia, the anonymous tip line behind the project.

Advertising Agency: Agência 3, Brazil
Copywriter: Cadu Vigilia, Gabriel Gil
Art Director: Durval Filho
Creative Director: Luis Claudio Salvestroni
Executive Creative Director: Jader Rossetto
Account Team: Camilla Oliveira, Carla Maggesi
Strategy: Ana Alberine, Willian Rocha
Artbuyer: Bárbara Borges, Fernanda Pinheiro
Film Production: Kombat Films
Director: Gabriel Mattar
Music and Sound Design: Sonido
Client: Disque Denúncia
Special Thanks: André Pederneiras (Shooto Organizer), Eduardo Perdigão (Upper Sport Marketing), Alexandre Franklin (Team Nogueira)

CNA: Speaking Exchange

The Speaking Exchange project is a win-win idea from FCB Brasil and the CNA language school network. It connects students who want to speak English with Americans living in retirement homes via an exclusive digital tool that uses video chat technology to bring the students face to face with Americans. The reactions as we can see on the video are heartwarming.

Credits:
Advertising agency: FCB, São Paulo

Turkish Airlines Euroleague: Epic Pool Dunk

12 players, 4 basketball stars, 1 epic pool dunk. After 22 takes, Shawn James, Kyle Hines, Robin Benzing and Sergio Rodriguez managed to make this epic pool dunk in Crispin Porter + Bogusky London's new Turkish Airlines spot. Check out the making of too.

Credits:
Advertising Agency: Crispin Porter + Bogusky London

DIRECTV: Get Rid of Cable Twitter Story

The first ever Twitter-Generated, Fan-Made, You-Written, Get Rid of Cable Twitter Story That We Made On Twitter Together. DIRECTV asked its fans to contribute to a story with tweets with the hashtag #GetRidofCable from April 14 through April 21. The best tweets were chosen and formed the following story.

Carlsberg: Border Football

Football and beer, it’s the perfect combination to bring people together. With their new campaign, Carlsberg and Duval Guillaume took this insight one step further. In these times of football fever, they created Border Football. This new game turns borders into football fields to bring both sides closer. The online film documents the Border Football games at three of Europe's most tense borders in Belfast, Nicosia and Kosovo.

Credits:
Advertiser: Carlsberg
Contact: Thomas Lohren Busch, Jens Jermiin
Agency: Duval Guillaume
Executive Creative Directors: Katrien Bottez, Geoffrey Hantson
Art Director: Toon Leysen
Copywriter: Jan Schoofs
Account Directors: Elke Janssens, Patrick Clymans
Social Media Strategy: Sophie Jadoul
Production Company: TRS Brussels
Director: Jan Boon
Director of Photography: Thomas Buelens
Executive Producer: Frederik Zaman
Producer: Thomas Landeloos
Editor: Hans Desmet
Music & Sound Design: Gregory Caron

Erik Qualman: #Socialnomics 2014

The Socialnomics video series by Erik Qualman is back. The mind-blowing facts include grandparents as the fastest-growing demographic on Twitter, the 20% of daily searches on Google are never searched before, the millennials, online dating and more.

Credits:
The video was produced by Equalman Studios.

Amazing cutout dioramas by Hari & Deepti

Layers of paper are illuminated from the back creating a sensational depth and atmosphere. Originally from India and now based in Denver, Hari and Deepti, believe that “Paper is brutal in its simplicity as a medium. It demands the attention of the artist while it provides the softness they need to mold it in to something beautiful. It is playful, light, colorless and colorful. It is minimal and intricate. It reflects light, creates depth and illusions in a way that it takes the artist through a journey with limitless possibilities.”

Bordo Bello NYC // Making of Rise and Skate from Harikrishnan on Vimeo.

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