Deceased Poet becomes Signing Sensation at Belgian Book Fair

Is it possible for 8 authors to sign non-stop for 12 days? Yes if a robot does all the signing for them.

People usually goes to the Antwerp Book Fair (Belgium) every year to score signatures from their favotrite authors. This year online shop Bol.com raised the signing bar even higher, with a series of signings by top international authors such as Nicci French, David Baldacci and Paula Hawkins.

A stunt in which 8 authors sign non-stop for 12 days. Worthy of note: the late Flemish poet Paul van Ostaijen was also honoured in this way. Bol.com wants to draw attention to genuine literary talent again with this campaign.

In collaboration with the Antwerp Research & Design Lab Beyond, DDB Brussels created a technological signing robot which analysed, parsed and then reconstructed all the signatures and manuscripts of the famous authors.

In total, an intensive test phase took four weeks. Kevin Verelst, co-founder and Art Director of Beyond explains, “The greatest challenge was above all to imitate the writing as faithfully as possible. In the process, it was essential to completely fine-tune four important elements. Namely, the choice of pen, the angle of the writing, the pressure of the pen on the paper and the writing speed.”


'The impossible signing sessions' by Bol.com at the Antwerp book fair from DDB Brussels on Vimeo.


Bol.com - The Impossible Signing sessions from DDB Brussels on Vimeo.




Credits :

Client : bol.com
Agency : DDB Brussels
CD : Peter Ampe & Odin Saillé
Creation : Danny Vissers
Ad & Copy: Tom Meijer & Silke Beurms
Accounts : Francis Lippens & Romy Vierhouten
Strategy: Dominique Poncin, Jorian Vanvossel
Digital Design: Wieste De Ridder
Motion Design: Sven Verfaille
Producer: Stefanie Warreyn
PR: Kenn Van Lijsebeth
TV producer: Brigitte Verduyckt
DOP: Adrien Moormann
Design lab: Beyond.io

Motorola - Skip the sevens

With a bold move Motorola goes against Apple and Samsung and urges people to skip the sevens and opt for a Moto Z with Moto Pods.

In a perfect timing, with Samsung's Note 7 blowing up -literally- and Apple's iPhone 7 disappointing release, Motorola claims true innovation. In the following video you'll see a focus group of Apple fans getting “tricked” into believing that the company’s Moto Z is a new iPhone prototype.

The copy:
When the first generation of the iPhone came out, it changed everything. It was the rebel, the challenger. And it knocked us off our perch. But that was nine years ago.

It seems like the smartphone category is focused on incremental improvements. Display sizes increase by fractions of an inch. Cameras change by a few megapixels. And you often have to wait years for the next big thing. 

We admit that we played that game too. Until now. So this year, skip the sevens. Go for something new, something different. Because, while everyone else is figuring out how to improve their smartphones, we reimagined what a smartphone can be.

The Moto Z with Moto Mods doesn't just give you a slightly better camera, you get a Hasselblad with 10x optical zoom. Instead of small speakers, you get rock JBL stereo sound. Instead of another year of 5" screens, you get a 70" projection.

Our industry was built on thinking differently. Some have forgotten. So for now, we'll carry the torch. Different is better.

Credits:
Agency: Ogilvy

JCDecaux sends out the worst mailing ever in the history of direct mail.

The problem: JCDecaux is well-known for their 2m2 billboards. But they wanted to show their clients that they offer other billboard sizes as well.

The solution: They send out the worst mailing ever in the history of direct mail. Every advertiser received a miniature 2m2 billboard featuring one of its own ads, but with a huge mistake. JCDecaux had confused their biggest clients’ products with those of their biggest competitor. Nike received a miniature 2m2 billboard for their Nike Stan Smith. Dior for their Dior No5, Apple for their Apple Xperia, etc.
JCDecaux apologised for their intentional error in an accompanying letter.
“We are sorry we have intentionally mistaken you for a competitor. We just wanted to let you know how we feel every day. But we assure you that if you choose our networks for your next campaign, it would not be a mistake.“

The results: The strong reaction and frustration that this move caused amongst the marketing directors led to a 15% increase on demand for bigger billboards.

Credits :
Creative Director: Arnaud Pitz & Sebastien De Valck
Associate Creative Director: Klaartje Galle
Creative Team: Toon Vanpoucke & Morgane Choppinet
Account Supervisor: Isabel Peeters
Account Manager: Marleen Depreter
Strategic Planner: Tom Vingerhoets, Jan Van Brakel
Advertiser Supervisor: Veerle Colin (JCDecaux) Els Desmedt (JCDecaux)

Droga5 for Y:Idle hands and Places

When communities are forgotten the Y remembers. The Y helps America's under-served neighbourhoods and the two 60-second spots from Droga5 delivers the message in a great way.

Droga5 used local residents instead of actors to give these neighbourhoods the authenticity they deserve. They went in Baltimore and talked to the people, got to know them, learned how they live and what they need and the solutions they propose. How people outside these communities see them and how they see themselves is very different and the spot "Places" makes it very clear.

The spot "Places" shows the work of the Y in everyday life and the spot "Idle Hands" tackle the issue of the importance of redirecting the energy of young people into something constructive.






CREDITS
Agency: Droga5
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Creative Directors: Casey Rand, Karen Land Short
Copywriter: Lincoln Boehm
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Senior Producer: Jennifer McKenzie
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Chet Gulland
Strategy Director: Elaine Purcell
Group Communications Strategy Director: Duncan Owen
Senior Data Strategist: Eric Raicovich
Group Account Director: Matt Ahumada
Account Director: Amanda Chandler
Account Manager: Sara Fletcher
Project Manager: Rayna Lucier

Production Company: Park Pictures
Director: Seb Edwards
Executive Producers: Mary Ann Marino, Jackie Kelman Bisbee
Producer: Martha English

Editing: Rock Paper Scissors
Editor: Ted Guard:
Assistant Editor: JK Carrington
Executive Producer: Eve Kornblum
Producer: Lisa Barnable

Postproduction: The Mill
Producer: Mile Pullan
Colorist: Fergus McCall
Flame Artist: Kieran Hanrahan:

Music: Minibal
Benjamin Balcom

Sound: Hear City
Audio Engineer: Keith Reynaud

Jack Daniel's records covers of old Christmas carols‏

Jack Daniel’s has his own way of doing things. Even on Christmas. At least in Bulgaria.

To inspire their audience to stay true to themselves in the midst of the holiday season Jack Daniel’s Bulgaria and NEXT-DC teamed up to revitalize the age old Christmas carols, which hardly ever change with the seasons. To achieve that, NEXT-DC scouted some of Bulgaria’s most prominent underground musicians to create a band—The Jacks—and together they undertook the uneasy task to set an alternative tone for anyone who wants to escape from the typical holiday cliché tunes.

The band recorded three covers of well-known songs — Jingle Bells, We Wish You A Mеrry Christmas and Silent Night in typical Jack Daniel’s style. The three songs, performed by the newly formed band The Jacks, were accompanied by alternative videos, which are more akin to current rock or indie hits. To set the tone for a different celebration, the three music videos appear as pre-roll ads whenever someone plays a typical holiday tune.

Credits:

Advertising agency: Next DC

Volvo Trucks - Look Who’s Driving feat. 4-year-old Sophie

Is it possible for a 4 year-old girl to drive a truck? Yes it is. And it's a lot of fun too. Volvo claims that their Volvo FMX is "the toughest truck we ever built" so to prove it they made a remote-controlled FMX and brought 4 year-old Sophie to drive it.

As you can imaging she couldn't keep it on the track. And that is what Volvo was expecting. 2 minutes of rampage for this great addition to their Live Test video series. Oh, and the look in the little girl's face if perfect.



Credits:
Advertising Agency: Forsman & Bodenfors, Sweden
Senior Account Director: Olle Victorin
Account Director: Cilla Pegelow
Account Managers: Anneli Kjellander, Britta Malmberg
Art Directors: Sophia Lindholm, Kim Cramer, Anders Eklind
Copywriter: Björn Engström
Writer: Douglas Reid
Designer: Jerry Wass
Planner: Tobias Nordström
Agency Producer, Film: Alexander Blidner
Agency Producer, Digital: Peter Gaudiano
Production company: NEW LAND
Producer: Sophie Tamm Christensen
Executive Producer: Erik Torell
Postproduction: SWISS
Stills Photographer: Robin Aron Olsson
Media agency: BeOn
Directors: Charles Brisgand, Leo Berne / Megaforce
Music: Cobrastyle, Teddybears
Editor: Nicolas Larrouquere
Sound: Kouz Production

5Seis' virtual scanner for Argentina Comic-Con

The Argentina Comic-Con is the most important comic and pop culture international convention in Argentina, and this year convened more than 60.000 attendees in 3 days.

Warner Channel was part of it and they wanted to give an impressive experience to the participants so they teamed up with 5SEIS Agency. to present a technological experience in a 50 m2 space placed near the main Access.

5SEIS made an extraordinary stand that surprised with a big LED HD Screen, where the participants experimented the virtual scanner: an exclusive app, through which fans could choose between the principal characters of their favourite Warner Series.

Using a motion – sense camera, participants were virtually dressed with their favourite character costumes.

More than 1.300 fans has played over three days. They had fun, scored points and won different prizes.

The experience ended with the printed photo of the person with the selected costume. Also, the participants could share the digital photo on their social networks.



Credits:
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Director: Gabriel Aufgang, Pablo Saquero
Producer: Ariel Serra