Ariston: Inside The Machine Project

There is an old Greek joke about a kid who put his hands in front of his face facing the opposite way, move his head around and say, "mom, get me out of the washing machine". 

Well, Ariston launched a new range of washing machines and decided to do just that. To get people inside a washing machine and experience all the phases of a washing.  

“The Inside the Machine Project” is a really big installation. The numbers are impressive: 12m high, 5 tonnes of metal, 3 tonnes of wood, 450 square metres of light refracting materials and water sprinklers.

More than 10.000 people went inside the giant drum.

Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Tel Aviv, israel
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot, Reuven Givati
Art Director: Liat Tsur
Copywriter: Eitan Glass
Industrial Designer: Reuven Givati
Group Account Director: Yosefa Galante
Account Supervisor: Michal Sever
Account Manager: Maayan Savion
Producer: Eti Naaman
Producer: Boaz Meiri
Film Director,Cameraman: Benny Mali
Post Production: Bunker LTD
Sound Design: Signal Music
Date of release: April 2011

Bavaria: Hugh Hefner

Hugh Hefner deserves a Bavaria beer. After a long day in Playboy Mansion, with the company of a number of brain dead ladies he escapes in a secret bar to enjoy a Bavaria with his mates.

Nissan Leaf: Gas Powered Everything

The campaign on Nissan Leaf shares the same idea with Nissan's partner Renault. See for yourselves.



Advertising Agency: TBWA, USA
Chief Creative Officers: Rob Schwartz, Jack Neary
Group Creative Directors: Chris Adams, Margaret Keene
Creative Directors: Tito Melega, Allen Oke, Mark Mason
Associate Creative Directors: Glenn Sanders, Dylan Schwartz, Jonathan Smith, Chris Lynch, Jeff Kemhadjian
Art Directors: Bill Hornstein, Alex Haglund, Rodger Eyre, Vlad Ivangorodsky
Copywriters: Dylan Meagher, Marcin Markiewicz, Ron Schlessinger

Renault: The Electric Life

Renault and Nissan are partners. They both have electric vehicles. But this is not the only common thing. They both have the SAME campaign idea. Watch Publicis' one below and TBWA's for Nissan here.

Both are great but which is the original?

Agency: Publicis

Chief Creative Officer: Olivier Altmann

Art Director: Benedicte Potel

Copywriter: Thierry Lebec

Agency Supervisor: Edouard Pacreau

Agency Supervisor: Aurore Duhamel

Agency Supervisor: Aurelie Fretti

Agency Supervisor: Carine de Oliveira

TV Production: Pierre Marcus

TV Production: Anne Boucher

TV Production: Florence Pottie Sperry

Director: Dougal Wilson

Production Company: Premiere Heure

Schirm&Co: Rainvertising

That's a cool low budget idea.

An umbrella store in Humburg wanted to create traffic, but they had a tiny 130 Euro budget. So they sprayed a bus stop with an invisible water repellent stencil thus getting the message across the right time; when it's raining.



Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Kirsten Hohls
Art Director: Adrian Finzelberg
Copywriter: Dominik Schreiber
Account Supervisor: Dirk Haase
Published: March 2011

Museum of Childhood: Fingers, Minds, Plasticine, Teacher

Be a child again. V&A Museum of Childhood in London, features a vast collection of childhood-related objects and artefacts, spanning the 1600s to the present day.

Advertising Agency: BBDO, London, United Kingdom
Creative Director: Mark Fairbanks
Copywriter: Mark Fairbanks
Art Director: Mark Fairbanks

Land Rover Defender: Passport

Nice idea. Though I don't think this is a car to drive around the world.

Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Copywriter: Phil Forster
Art Director: Tim Brookes
Photographer: Carl Warner
Typographers: Lee Aldridge, SiD
Production: Ali Power
Account Director: Glynn Euston
National Communications Manager: Les Knight