Coca Cola: Share a Coke

Coca Cola in Australia, changes the packaging for the first time in 125 years for its new multi million dollar summer campaign. They will print people's names on the bottles and encourage them to "Share a Coke" together. On December, they will Share a Coke with Santa and his reindeers.


Coca-Cola South Pacific marketing director Lucie Austin said in a statement: “We are using the power of the first name in a playful and social way to remind people of those in their lives they may have lost touch with or have yet to connect with. We've put names on Coca-Cola bottles so consumers will have fun finding their friends' and family members' names and then enjoy sharing a Coke together.”

Stihl: Get Real. Get Outside

The new campaign for STIHL Australia, will the tagline "Get Real. Get Outside" will go on air this Sunday, October 2nd. The spot illustrates how we let ourselves be digitized and urges us to go outside.



Agency - Whybin\TBWA Sydney and Melbourne
Matty Burton - Executive Creative Director
Dave Bowman - Executive Creative Director
Paul Reardon - Executive Creative Director
Russ Tucker - Digital Creative Director
Dean Hamilton - Senior Copywriter
Hannes Ciatti - Senior Art Director
Margot Ger - Producer
Jo Allach - Producer

Production
Production Company - GoodOil
Hamish Rothwell - Director
Sam Long - Producer
Russell Boyd - D.O.P.
Post Production - Fin Design & Effects

Sound
Elliot Wheeler - Turning Studios
Emma Hoy - Producer

Laurelle Esse - Account Director
Jeremy Smart - Digital Account Director
Alana Cobbledick - Account Director
James Needham - Strategic Planner

Jive Talk: Augmented Reality CD Package - QR Code

This interactive CD package was designed for Jive Talk's latest album '123 Jump!'. To enhance fans' experience with the band, Rethink Canada, created an online animated experience using Augmented Reality and Quick Response codes.



Agency: Rethink Canada

Ikea: More Appliances

IKEA's new spot. Weird and funny.



Advertising Agency: Forsman & Bodenfors, Sweden
Project Manager: Maria Bergqvist
Agency Producer: Magnus Kennhed
Art Director: Silla Levin
Copywriter: Marcus Hägglöf, Rickard Hallberg
Production Company: Folke Film
Director: Tomas Mankovsky
Producer: Joi Persson
Project Manager: Madde Otto
Director of Photography: Göran Hallberg
Set Designer: Wilda Wiholm
Grade: Chimney Pot
Offline: Thomas Lagerman
Sound: Ljudligan/Frippe
Online: Swiss

Yoga Outreach: Zombies

Yoga Outreach is a Vancouver based registered charity. Their mission is to identify, develop and deliver healing and life-affirming yoga programs to people who can not directly access these resources. Yoga Outreach partners with volunteer teachers and facilities and organizations to provide free yoga.
In their latest campaign we see zombies experience the benefits of yoga.

Agency: John St.

Twitter Vs Time: infographic

When is the best time to tweet? Check out this useful infographic created by Lemon.ly.

Carlsberg: stunts with bikers in cinema

An interesting experiment by Duval Guillaume Modem for Carlsberg in Belgium to support the baseline "That Calls for a Carlsberg". Innocent couples entered a theatre full of bikers and only two seats left. Some chickened out but some had the nerves to sit down and celebrate their choice with a big applause from the bikers and a cold Carlsberg.
This is how you make a viral video. Good job.




Agency: Duval Guillaume Modem