Ray-Ban: #nofilterjustrayban

Last day of summer but I'm posting about a cool idea DDB Brussels had for Ray-Ban sunglasses to keep it going for a little longer (well, in Greece, the weather is like summer almost year round).

So, DDB tranformed trams in all major Belgian cities into "Ray-Ban Test-Drive Trams" by pasting filters on the windows and letting people discover the city through different Ray-Ban color lenses thus promoting the wide range of Ray-Ban's polarized color lenses: from sky blue to hot pink.

To make it social, posters inside the tram invite travelers to share their pictures of the city with #nofilterjustrayban.

Credits:
Campaign: #nofilterjustrayban
Agency: DDB Brussels
Client: Ray-Ban Belgium (Luxottica Group)
Marketing Manager: Dagmar Sleuwaegen
Agency: DDB Brussels
Creative Director: Peter Ampe
Creation: Gertjan De Smet
Account Manager: Gertjan De Smet
Strategic planner: Maarten Van Daele
Head of Digital: Geert Desager
Online producer: Simon De Pauw, Sevenedge
Experience Architect: Maarten Breda
Graphic Designer: Arnaud Hemroulle
Production company: Lijncom, JCDecaux, Clear Channel
Photographer: Mary-Ann Koninckx, Yannick Tielemans
Media: website, transit, social media

Peugeot 208: Holotransform

In auto shows you can see the car that you like but you can only imagine what it will look like if you wanted to add or change something. 5Seis developed an interactive hologram for the Peugeot 208 at 6th International Motor Show 2013 so that visitors could remotely customize the car as they pleased. They could change the color, apply stickers on roof, mirrors, doors, add spoiler and choose from variety of rims. They could even put some bicycle carriers on top, snowboards etc.



Credits
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Director: Pablo Saquero, Gabriel Aufgang
Producer: Ariel Serra, Ivan Schwindt
Additional credits: Triple Impacto
Published: June, 2013

Montce: Little Black Bikini

Green eyes. Perfect body. Great filming. A relaxing little film from Montce swimware. Enjoy.

MONTCE SWIMWEAR - Little Black Bikini from BJ Golnick on Vimeo.

Credits:
Starring: Dominique Storelli
Direction - Cinematography - Edit - Color: BJ Golnick
Music: Purity Ring - "Lofticries"

Intel and Toshiba: The Power Inside

The third social film experience from Intel & Toshiba is here. They started two year ago with "Inside Experience" and now with the "Power Inside" we deal with an alien invasion. It seems that extraterrestrial moustaches and unibrows take over the upper lips and eyes of people around the world.

Your face can join the Uricks (the aliens) or the Guardians. Just visit www.thepowerinside.com or www.Facebook.com/insidefilms to watch the trailer and audition to be in the film. To join the Urick team and potentially be featured in the film you have to upload a photo to the Facebook Page, and the facial recognition software will add a moustache or unibrow. You can also upload videos of yourself removing a moustache to join the Guardian team.

Directed by Will Speck and Josh Gordon  (“Blades of Glory” and “The Switch”), the movie stars Harvey Keitel (“Reservoir Dogs”), Craig Roberts (“Submarine”), Analeigh Tipton (“Crazy, Stupid, Love”), Reid Ewing (“Modern Family”) and Zack Pearlman (“The Inbetweeners”).

The first episode of the social film will be available on August 15 and continue online over the next six weeks.



(thanks Monika)

What happens online in 60 seconds

A 2013 version of a well known type of infographic. It is always impressive to see what happens online in just 60 seconds.

via

Telecom Ultra Broadband: Waiting is Over

Impressive production. 60 seconds of incredible bullet-time shots pointing out the end of waiting due to slow internet. Telecom New Zealand has brought its new high-speed Ultra Broadband range to market so Kiwis will now have the chance to enjoy a smooth and seamless Internet experience. Additional TV, radio, digital and outdoor executions will be rolling out over the coming weeks.

Credits:
Agency: Saatchi & Saatchi New Zealand

Client: Telecom New Zealand

Executive Creative Director: Antonio Navas

Creative Director: Nathan Cooper

Creative Team: Arnya Karaitiana & Phil Hickes

Agency Producer:  Jane Oak

Business Director: Ben Fielding
Account Director: Jen Murphy
Account Manager: Kate Taylor

Planner: Ben Fielding


Production Company: GoodOil

Director: Michael Spiccia
Cinematographer: Crighton Bone

Executive Producer: Juliet Bishop
Production Designer: Guy Treadgold


Editors: Drew Thompson / Michael Lonsdale

VFX Supervisor: Nick Ponzoni

VFX Executive Producer: Anya Kruzmetra

Music Composition: Elliott Wheeler / Turning Studios

Audio Post: Franklin Rd 

Indian Motorcycle: Choice is coming

Indian Motorcycle makes fun of Harley-Davidson. Choice is coming to American motorcycles. The all-new 2014 Indian Motorcycle will be revealed at the 2013 Sturgis Motorcycle Rally.

Credits:
Advertising agency: Colle+McVoy, Minneapolis
Production Company: Blue Morpho Films