The ultimate guide to explain Digital (to your colleagues)

If you ever had to explain what is Digital to your colleagues, then you will appreciate this guide by Gregory Pouy who makes your life as a digital professional easier. This guide will help your colleagues to better understand to what extent digital, as a tool, is modifying their company and (probably) their jobs.

The ultimate guide to explain Digital (to your colleagues) from Gregory Pouy

Credits:
Presentation: Gregory Pouy
Drawings: Gaelle Lasne

TFO Canada: The Living Piano

A piano you can walk on and opera singers to sing accordingly. This is a unique instrument and a beautiful way to bring opera to the people. During the Festival d'Opéra de Québec, TFO made an interactive and never-seen-before instrument. People where invited to walk on a 12-note Living Piano, featuring opera singers who elegantly belt out their corresponding notes as the different keys where played.

Gillette Training Tracks: Built For Training

American football players workout is turned into a music track in this great video from Gillette. Phil Mossman, took the sound of pushups, weight lifting, jump rope, heavy bags hitting and all the movements of the players workout inside the gym and managed to create a music video that is actually good.

Credits:
Agency: BBDO New York
Production Company: Partizan
Director: Michel Gondry
Post: Final Cut - New York
Composer/Arranger: Phil Mossman

Volvo Trucks: The Hamster Stunt

Volvo Trucks does it again. This time a hamster is steering a 15-tonne Volvo FMX construction truck at Los Tres Cunados in northwestern Spain, a place famous for its challenging conditions.

A precision driver holds a carrot and as Charlie, the little hamster, is chasing it he is steering the truck and proves that Volvo's latest steering system is very easy to handle.

Filmed in a steep quarry this test will definitely impress you.

Credits:
Advertising Agency: Forsman Bodenfors
Director: Jamie Rafn
Producer: Ray Leakey
Production company: Smuggler
Post production: The Mill
Sound design: 750
Music: Adelphoi
Animal handler: Grace Dickinson
Precision driver/Stunt coordinator: Seon Rogers

15 Facebook amazing statistics

With 1,15 million users and counting, you come to expect that every Facebook number will be huge but still the stats are too impressive. The following infographic by Dashburst presents 15 amazing facts, like the staggering 240 billion total uploaded photos and the 350 million photos uploaded each day. A company with $5,09 billion revenue in 2012 has only 4.619 employees. That is impressive.

Chipotle: The Scarecrow

Chipotle returns with a new short film against the evil Crow Food which represents the food industry. Wonderful animation, lovable character, great music by Fiona Apple who covers ("Willy Wonka and the Chocolate Factory's") "Pure Imagination".

Following Cannes Grand Prix awarded "Back to the start", this new short film, follows a sracecrow in a big scary city dominated by the mass production food factories. Chickens being injected, food with beef-ish labels, cows milked inside metal machines, makes this world crying for help which screcrow addresses with fresh food.

If you have an Apple device you can download the interactive game.




Credits:
Animation: Moonbot Studios
Music: Fiona Apple "Pure Imagination"

Guinness: Wheelchair basketball

Guinness shows what true friendship is all about in this brilliant heartwarming spot.

Agency: BBDO, New York