Jack Daniel's records covers of old Christmas carols‏

Jack Daniel’s has his own way of doing things. Even on Christmas. At least in Bulgaria.

To inspire their audience to stay true to themselves in the midst of the holiday season Jack Daniel’s Bulgaria and NEXT-DC teamed up to revitalize the age old Christmas carols, which hardly ever change with the seasons. To achieve that, NEXT-DC scouted some of Bulgaria’s most prominent underground musicians to create a band—The Jacks—and together they undertook the uneasy task to set an alternative tone for anyone who wants to escape from the typical holiday cliché tunes.

The band recorded three covers of well-known songs — Jingle Bells, We Wish You A Mеrry Christmas and Silent Night in typical Jack Daniel’s style. The three songs, performed by the newly formed band The Jacks, were accompanied by alternative videos, which are more akin to current rock or indie hits. To set the tone for a different celebration, the three music videos appear as pre-roll ads whenever someone plays a typical holiday tune.

Credits:

Advertising agency: Next DC

Volvo Trucks - Look Who’s Driving feat. 4-year-old Sophie

Is it possible for a 4 year-old girl to drive a truck? Yes it is. And it's a lot of fun too. Volvo claims that their Volvo FMX is "the toughest truck we ever built" so to prove it they made a remote-controlled FMX and brought 4 year-old Sophie to drive it.

As you can imaging she couldn't keep it on the track. And that is what Volvo was expecting. 2 minutes of rampage for this great addition to their Live Test video series. Oh, and the look in the little girl's face if perfect.



Credits:
Advertising Agency: Forsman & Bodenfors, Sweden
Senior Account Director: Olle Victorin
Account Director: Cilla Pegelow
Account Managers: Anneli Kjellander, Britta Malmberg
Art Directors: Sophia Lindholm, Kim Cramer, Anders Eklind
Copywriter: Björn Engström
Writer: Douglas Reid
Designer: Jerry Wass
Planner: Tobias Nordström
Agency Producer, Film: Alexander Blidner
Agency Producer, Digital: Peter Gaudiano
Production company: NEW LAND
Producer: Sophie Tamm Christensen
Executive Producer: Erik Torell
Postproduction: SWISS
Stills Photographer: Robin Aron Olsson
Media agency: BeOn
Directors: Charles Brisgand, Leo Berne / Megaforce
Music: Cobrastyle, Teddybears
Editor: Nicolas Larrouquere
Sound: Kouz Production

5Seis' virtual scanner for Argentina Comic-Con

The Argentina Comic-Con is the most important comic and pop culture international convention in Argentina, and this year convened more than 60.000 attendees in 3 days.

Warner Channel was part of it and they wanted to give an impressive experience to the participants so they teamed up with 5SEIS Agency. to present a technological experience in a 50 m2 space placed near the main Access.

5SEIS made an extraordinary stand that surprised with a big LED HD Screen, where the participants experimented the virtual scanner: an exclusive app, through which fans could choose between the principal characters of their favourite Warner Series.

Using a motion – sense camera, participants were virtually dressed with their favourite character costumes.

More than 1.300 fans has played over three days. They had fun, scored points and won different prizes.

The experience ended with the printed photo of the person with the selected costume. Also, the participants could share the digital photo on their social networks.



Credits:
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Director: Gabriel Aufgang, Pablo Saquero
Producer: Ariel Serra

Cheerios: Grandpa

We see a grandpa who is about to be moved away from his house cause he can't live alone any more. His daughter tell him that where he is going he will have more help. From the music, the look in his eyes and the close up in his hands you can almost see all the memories and the feelings he is having due to this big change in his life and you kind of feeling sorry for him. But when he reaches his destination things change...

A simple but heartwarming storytelling from Saatchi & Saatchi, New York for Cheerios.

CREDITS
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Jay Benjamin
Executive Creative Director: Peter Moore Smith
Creative Director: Johnnie Ingram
Copywriter: Brad Soulas
Vice President, Executive Producer: Dani Stoller
Producer: Ali Issari
Senior Vice President, Account Director: Emily Wilcox
Account Director: David Barone
Account Supervisor: Taylor Doyle
Business Manager: Christina Mattson
Production Company: Community Films
Director: Matt Smukler
Executive Producers: Carl Swan, Lizzie Schwartz
Line Producer: Lisa Shaw
Director of Photography: Tami Reiker
Editing: Beast
Editor: Jim Ulbrich
Producer: Sheena Wagaman

Visual Storytelling: Proven ways to stand out from the crowd in a content snacking era?

There is too much content out there. And according to Gregory Pouy the content saturation era is only beginning. In his presentation--Visual Storytelling: Standing Out Of The Crowd In A Content Snacking Era? he addresses some of the questions worrying marketers today:

• With adblockers everywhere, on desktops and now even on iPhone, how can I serve my content to consumers?
• How can I maintain my interaction rate on social networks?
• Should I enter the race for content and frenetically publishing stuff?
• How can I stand out with video on Facebook since it’s muted by default?
• How does viral marketing work?  What about buzz?
• What are the differences between Pinterest, Facebook, Instagram, Snapchat? How can I split my content?
• What are the best practices for Instagram?

Proven ways to stand out from the crowd in a content snacking era? from Gregory Pouy I Digital Transformation

Breakvertising. These Days reinvents TV advertising with innovative use of the pause button

All things going digital. Traditional TV advertising struggles for viewer attention. Fast-forwarding is just too easy these days. The need for innovative ideas that could bridge the gap are always welcomed.

These Days, an Antwerp, Belgium based communication agency did just that. The came up with an innovative idea:

“Breakvertising”

These Days catered to the fast-forwarding trend by looking for untapped potential. The result: pause button advertising – or breakvertising, to use a slightly more international term. As soon as the viewer presses the pause button on the remote, a still is displayed. For advertisers, this is a light-hearted but meaningful way of connecting with the viewer.

Gertjan De Smet, Art Director at These Days and co-author of the concept: “We were looking for a fun and non-intrusive way to make the most of those moments when viewers pause the programme. They interrupt the programme to answer the phone or go to the bathroom, or they want something to nibble, etc. By definition, each of these moments involves a product or service. That’s why we thought it would be a good idea to give advertisers the opportunity to use this precise moment to interact with the viewer.”

The viewer has the final say

Contrary to a classic commercial break, breakvertising is deliberately limited to a single, frozen image. While it’s OK to liven up a break with a wink, it is essentially still a moment of rest.

And if there’s a specific message that vexes the consumer, then he can simply use the settings of his digicorder to disable it.

Telenet & SBS jump on the bandwagon

The advertising agency called upon its customer Telenet (Liberty) and the SBS broadcasting group to flesh out the idea, and both immediately saw the potential. Telenet is responsible for the technical development of the concept and will provide the necessary support, whereas SBS will use their commercial contacts to pitch the idea to a broad range of advertisers.

World first

This new form of TV advertising is also a world first for These Days, SBS & Telenet. In the short term, the concept can be made available to every TV channel, distributor or telecom provider. The trial phase of the pause button advertising concept starts in a few days. The rollout is scheduled for the end of the year.

Credits:

Agency: These Days, Belgium

Whopper Move Out case study

A few months ago Burger King in France with the collaboration of Buzzman made a promise: to help those who don’t have the chance yet to have a restaurant close to their place. Burger King reopened in France in 2013 with 20 restaurants. The goal is 400. Thus, Burger King created Whopper Move Out, a relocation company that only helps people living in a city where there is no Burger King to move in a city where there is one. And for free. The campaign had a huge return on earn media. This is the case study.

Credits

Burger King France

- Marketing Project Managers : Bérénice Charles, Carole Rousseau
- Marketing Project Manager Assistant : Sandrine Gelloz

Buzzman

- CEO & Creative Director : Georges Mohammed-Chérif
- Vice President : Thomas Granger
- Associate Director : Julien Levilain
- Copywriters and Artistic Directors : Mickael Krikorian, Victor Sidoroff
- Artistic Director Assistant : Aurélie Femenias
- TV Production : Vanessa Barbel, Pauline Couten
- Account Managers : Pierre Guengant, Loïc Coelho, Pauline Bouvet
- Digital Producers : Julien Ouvrel , Romain Goutte
- Social Media Managers : Julien Scaglione, Loris Bernardini, Elodie Schalk
- Communication and PR Managers : Clara Bascoul-Gauthier, Emilie Pereira