Thursday 13 May 2010

New Volkswagen Polo: Dedicated followers of no one

Η DDB Sydney έφτιαξε το ακόλουθο site για το νέο Polo της VW. To site είναι ένα μέρος μόνο από μια fully integrated campaign που βασίζεται στην ιδέα: "For dedicated followers of no one."
Agency:
DDB Sydney
Creatives:
Ramon Rodriguez, Paul Sharp & Mike Burdick (Creative team)
Matt Eastwood (Executive Creative Director)
Matt Grogan, Mark Harricks (Creative Director)
David Stephen (Agency Producer)
George Kacevski (Editor)
Scott Thomson & Patrice Bougouin (Senior Account Director)
Country:
Australia

Pictionary: Dog, Miss Universe, Grooming



Advertising Agency: Ogilvy&Mather, Paris, France
Creative Director: CHris Garbutt
Art Director: Eve Roussou
Copywriter: Benjamin Bregeault
Illustrator: Eve Roussou
Photographer: Fabrice Robin
Retouch: Frederic Witzgall

Wednesday 12 May 2010

Adidas: Fast vs. Fast



Απολαύστε τους Zinedine Zidane, Lionel Messi και David Villa στο νέο TVC της Adidas για το νέο F50 adiZero.

Credits:
Agency: 180 Amsterdam
Exec creative director: Andy Fackrell
Copywriter: Peter Albores
Senior art director: Martin Terhart
Production company: Knucklehead
Directors: Johnny Green, Gary Shore

Italian Culture Week | Integrated Campaign





Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Supporting Creative Team: Davide Iacono, Andrea Afeltra, Riccardo Gianangeli
Published: April 2010

Mercedes-Benz Assistance Systems: Sorry

The Greek Crisis Explained, Episode 1 & 2


The Greek Crisis Explained, Episode 1 from NOMINT on Vimeo.



The Greek Crisis Explained, Episode 2 from NOMINT on Vimeo.

Created by: NOMINT
nomint.gr

Sunday 9 May 2010

Social Media Revolution 2 (Refresh)



Ο Erik Qualman συγγραφέας του SocialNomics έκανε ένα update sto περσινό Social Media Revolution. Πρέπει να το δείτε ανεξάρτητα αν πιστεύετε ή όχι πώς τα social media έχουν αλλάξει εντελώς το περιβάλλον επικοινωνίας.

για να πάρετε μια εικόνα για τα στοιχεία που περιέχονται:
  1. Social Media has overtaken porn as the #1 activity on the Web
  2. 1 out of 8 couples married in the U.S. last year met via social media
  3. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
  4. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
  5. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
  6. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
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