Monday 20 December 2010

Vodafone/Samsung: Connect to the Galaxy map projection

Vodafone and Samsung organized the first interactive mapping projection. The event took place at Plaza de España in Madrid on the 15th and 16th of December. Passers-by were able to experiment with a unique interactive experience since they were holding a Galaxy Tab to control these projections.




Advertising Agency: Tango, Madrid, Spain
Creative Director: Jonathan Vijuesca Juliá
Movie: www.thedarkroom.tv
Creative director: Bruce Ferguson
Interactive: MSA Visuals
Creative director: Memo Akten
Technical: http://www.lm-productions.com
Production Manager: Chris Philpott
Published: December 2010

Google Adwords - Thank You

AKQA San Francisco asked PostPanic to help create a unique 10th anniversary thank you film to more than 1 million Google AdWords clients worldwide. The agency's idea was to individually address each of the clients by incorporating their company name in the film visuals. PostPanic took on the challenge of creating the main film which would then be handed over complete to Google's customization agency for clients' name integration. Director Mischa Rozema developed AKQA's script to include a fictitious Google research department trying out ambitious experiments to feature each advertiser. A combination of live action and vfx, the footage was filmed by PostPanic in around Google HDQ in California, before being brought back for post in Amsterdam.


Google Adwords - Thank You from PostPanic on Vimeo.


CREDIT LIST FOR GOOGLE ADWORDS:

(For PostPanic)
Production Company: PostPanic
Director: Mischa Rozema
Executive Producers: Jules Tervoort, Ania Markham
Senior Producer: Annejes van Liempd
DOP: Joost van Starrenburg
Line Producer: Joy Czerwonky
Casting Director: MaryClaire Sweeters
1st AD: Annie Spiegelman
Post-Production: PostPanic
Editor: Rocky Bazemore
CG Supervisor: Ivor Goldberg
VFX Supervisor: Chris Staves
Matte Painter: Wieger Poutsma
3D Artists: Jeroen Aerts, Matthijs Joor, Adam Janaczek, Simeon Patarozliev, Jurriën Boogert, Marnix Reckman, Luc Thijssen, Ruud Coenen
2D Artists: Erwin van den IJssel, Giso Spijkerman [matchmoving]
Compositing: Chris Staves
Music & Sounddesign: Bluwi

(For AKQA San Francisco)
Executive Producer: Nancy Cardillo
Group Creative Director: Neil Robinson
Copywriter: Vinit Patil
Account Manager: Christina Wong

(For Google)
Head of AdWords Product Marketing: Jon Diorio

Campaign Against Drink Driving (CADD): Red, Yellow, Green

Great illustration. Great concept.




Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Art Directors / Copywriters: Christiano Neves, Bruno Xavier
Art Buyer: Stuart Heyburn
Planner: Neil Noronha
Account Director: Neil Noronha
Photographer: Andy Rudak
Retouching: Christiano Neves

The Entrance: Heineken's new global campaign

Heineken just launched its new TVC called “The Entrance”. The new global tagline of Heineken is “Open your world”. Also, they launched a series of spots with the characters of the main TVC.













Lego Black Ops

I loved this amazing stop motion video because it combines a great game (Call of Duty: Black Ops) with the Lego bricks that we've all played with, when we were kids.





National Cancer Society Malaysia: Break-in, Hello, Spread

Now-days, long copy is dead. So, when I see long copy ads I post them. I like them not because they are cost-effective but because the advertising agencies and the clients are not afraid to make them.
You can check also the London long copy challenge here.



Advertising Agency: McCann Erickson, Malaysia
Executive Creative Directors: Szu-Hung Lee, Hwa
Art Director: Jerome Ooi
Copywriter: Szu-Hung Lee
Copywriter: Jennie Ban
Art Director: Hwa
Designer: Chan Sze Mei
Account manager: J.B. Ling

Word Lens: Augmented reality iphone application

Word Lens is an augmented reality application for the iPhone. It translates printed words from Spanish to English and v.v. by using the iPhone’s camera and optical character recognition.




Word Lens -- download the free demo on the App Store:


Instrktiv published a comprehensive article on industry 4.0: the ultimate guide
https://instrktiv.com/en/industry-40/



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