All major companies are going social. They have Facebook pages, twitter accounts, they run social media campaigns, they try to reach potential customers and built loyalty.
But what is the real cost of social media?
Focus made this very interesting infographic to address this question.
It begins with the following statement. “With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons. While many companies may be fooled by the free cost to open a social media account, many fail to consider the expenses that go into running a social media campaign. Do the benefits really outweigh the costs?”What are the benefits and what are the cost of a serious social media campaign?
It seems that social media is not a free ride. It's quite an expensive one. But there are rewards. And if you are serious about your brand then, according to the infographic, you should invest. Then again, you may not. Give it a good read and decide.
But what is the real cost of social media?
Focus made this very interesting infographic to address this question.
It begins with the following statement. “With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons. While many companies may be fooled by the free cost to open a social media account, many fail to consider the expenses that go into running a social media campaign. Do the benefits really outweigh the costs?”What are the benefits and what are the cost of a serious social media campaign?
It seems that social media is not a free ride. It's quite an expensive one. But there are rewards. And if you are serious about your brand then, according to the infographic, you should invest. Then again, you may not. Give it a good read and decide.
