Monday 23 May 2011
Infographic: The Real Cost Of Social Media
All major companies are going social. They have Facebook pages, twitter accounts, they run social media campaigns, they try to reach potential customers and built loyalty.
But what is the real cost of social media?
Focus made this very interesting infographic to address this question.
It begins with the following statement. “With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons. While many companies may be fooled by the free cost to open a social media account, many fail to consider the expenses that go into running a social media campaign. Do the benefits really outweigh the costs?”What are the benefits and what are the cost of a serious social media campaign?
It seems that social media is not a free ride. It's quite an expensive one. But there are rewards. And if you are serious about your brand then, according to the infographic, you should invest. Then again, you may not. Give it a good read and decide.
But what is the real cost of social media?
Focus made this very interesting infographic to address this question.
It begins with the following statement. “With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons. While many companies may be fooled by the free cost to open a social media account, many fail to consider the expenses that go into running a social media campaign. Do the benefits really outweigh the costs?”What are the benefits and what are the cost of a serious social media campaign?
It seems that social media is not a free ride. It's quite an expensive one. But there are rewards. And if you are serious about your brand then, according to the infographic, you should invest. Then again, you may not. Give it a good read and decide.
Axe: Multiple Girlfriends App
Facebook is the best environment for no budget ideas like this one. The multiple girlfriends app, adds on your relationship status hundreds of women. When your friends see that you are in a relationship with 300+ women, and press the link they are directed to axe's website where they can download the app themselves.
Advertising Agency: Memac Ogilvy Label, OgilvyAction, Tunisia
Creative Director : Nicolas Courant
Associate Creative Director: Gérald Héraud
Digital Planner / Conceptualizer : Mehdi Lamloum
Art Director: Yassine Boughaba
Web Producer: Bedis Benamor
Web Developer: Kais Ezzine / eKay Consulting
Advertising Agency: Memac Ogilvy Label, OgilvyAction, Tunisia
Creative Director : Nicolas Courant
Associate Creative Director: Gérald Héraud
Digital Planner / Conceptualizer : Mehdi Lamloum
Art Director: Yassine Boughaba
Web Producer: Bedis Benamor
Web Developer: Kais Ezzine / eKay Consulting
Friday 20 May 2011
A Love Story… In Milk
2 bottles of milk fall in love in this great story with the sad ending. A very fresh and interesting way to address an environmental issue like recycling.
A Love Story… In Milk from Catsnake on Vimeo.
foe.co.uk/lovestory
Written and produced by Stephen Follows (stephenfollows.com)
Directed and edited by Danann Breathnach (vimeo.com/danannbreathnach)
Music composed by Michael Csanyi Wills
A Love Story… In Milk from Catsnake on Vimeo.
foe.co.uk/lovestory
Written and produced by Stephen Follows (stephenfollows.com)
Directed and edited by Danann Breathnach (vimeo.com/danannbreathnach)
Music composed by Michael Csanyi Wills
Mitsubishi ASX: The offroad citysized
Statued animals comes to life in this integrated campaign for the ASX promotion in Brazil.
Advertising Agency: Africa, São Paulo, Brazil
Chief Creative Officer: Sergio Gordilho
Executive Creative Director: Flavio Waiteman
Creative Director: Humberto Fernandez
Creative Director: Rafael Pitanguy
Art Director: Humberto Fernandez
Copywriter: Rafael Pitanguy
Photographer: Platinum
Advertising Agency: Africa, São Paulo, Brazil
Chief Creative Officer: Sergio Gordilho
Executive Creative Director: Flavio Waiteman
Creative Director: Humberto Fernandez
Creative Director: Rafael Pitanguy
Art Director: Humberto Fernandez
Copywriter: Rafael Pitanguy
Photographer: Platinum
Aufait Daily News
Advertising agency: Shem's Publicité, Casablanca, Morocco
Creative Director: Jean-François Fournon
Art Directors: Anastasia Garraza, Sergio Alonso
Copywriters: Sergio Alonso, Anastasia Garraza
Photographer: David Meignan
Retoucher: Fred Perrot
Modelmakers: Sébastien Baille
Published: April 2011
Wednesday 18 May 2011
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