HUGO BOSS: HUGO Just Different - The YouTube Interactive Experience

A head turning interactive experience by Hugo Boss for the promotion of the new fragrance "HUGO Just Different". They shot a video with three variations which you can watch simply by moving your head left or right. Your webcam picks up the movement and the site's head-tracking technology reads it and changes the video.

You can choose between movie, story and theatrical mode. Each version contains different elements. It is definitely worth checking out. If you don't have a webcam you can use left and right keys on your keyboard.







   

Primitive: Have A Yummy Summer

With this post i wish you a great weekend and a yummier summer.

Toyota: Window to the World

With this installed everyone would like to ride on the back seats of the car.


"Imagine when a journey from A to B is no longer routine as your car in the near-future encourages a sense of play, exploration and learning. This is the image engineers and designers from Toyota Motor Europe (TME) and the consultancy arm of Copenhagen Institute of Interaction Design (CIID) had for Toyota’s “Window to the World” vehicle concept." More info here

Mountain Dew: Paintball street art

Mountain Dew launched a street-art campaign through a Facebook competition. Fans are challenged to create a street art masterpiece and win £5K. For the promotion of the campaign the artists Graffiti Kings used paintball guns to create Johnny Knoxville and Dave Grohl faces in London’s graffiti hub, the Leake Street Tunnel.
Impressive work.

Aides: Sexy fingers

Once more, Aides runs a naughty and hilarious campaign. Sexy Fingers. They do a lot of things. The most important though is they can also test for Aids.

Enjoy the spot then visit the site to play with whatever you want to. If you want more, there is an Android app as well.

Agency: JWT Paris
Client: Aides
Creative Director: Ghislain de Villoutreys
Art Director: Elodie Matyjasik
Illustrator: Jean-Michel Tixier
TV Production: Charlotte Saint-Paul
Music: Flairs
Production: Frenzy Paris
Website Development: Anonymous

Nike: Addiction

Run. It's an addiction that's good for your body. The director did a great job on this one. The spot makes you want to start running. So, if you're not into running yet, get addicted soon.



Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Rodrigo Castellari
Copywriters: Eduardo Lima, Pedro Prado
Typography: Mario Niveo
Head of Art: João Linneu
Director: Jones+Tino
Aired: July 2011

New Old Spice Guy Fabio: Hair, Piano, Fireplace, Mountain Top

Meet Fabio, the new Old Spice Guy. Can he step into Isaiah Mustafa's shoes? Is it a very bad sequel to a multi-awarded campaign or a very bold move from Wieden & Kennedy and P&G. What do you think?

Agency: Wieden+Kennedy.