Friday 25 January 2013

Internet Explorer: Child of the 90s

"You might not remember us, but we met in the 90s." If you grew up in the 90s then this spot is a trip to memory lane. Trolls. Tamagotchi's. 56K modems. Pumped up shoes. Bad haircuts. Microsoft is aiming at Generation Y who used Internet Explorer. "You grew up. So did we". A great invitation to try the new Internet Explorer 10. Whether they'll like or not is another story...

And speaking about children and the Internet, Top VPN Canada published a comprehensive article on Internet Safety Tips for Kids (25 Tips That Every Parent Must Know).


Credits:
Advertising Agency: Column Five, Newport Beach, CA, USA

TNT: A dramatic surprise on an ice-cold day (Push To Add Drama II)

The red button is here again. We all have seen the viral video "A Dramatic Surprise on a Quiet Square (or Puch to add drama) for the launch of TNT in Belgium. Now, we have a sequel in the Netherlands. In this sequel there is a twist: close ‘participation’of those who dare to push the button. Enjoy.



Credits:
Agency: Duval Guillaume Modem

Booking.yeah

There is a moment of truth when you book your accomodation online. It's the moment you see what you have booked. Your choice can make or ruin your vacation. That's the moment you say f*uck yeah or in the case of this first ever US campaign for Booking.com, you say, Booking.yeah. It doesn't get any booking better than this.



Credits:
Advertising agency: Wieden + Kennedy Amsterdam
via

Wednesday 23 January 2013

Starbucks: Mondays Can Be Great

This is why Starbucks is Starbucks. Because they get creative even for a simple coffee discount. In order to promote a £1.50 Latte promo, they have created the “Mondays Can Be Great“ campaign. An animated video presents all the great things that have happened on Mondays through history. Things like, Space Invades, MacBeth's firm performance, the 1969 moon landing and more. In Starbucks microsite, you'll find information about great Mondays.



Credits:
Advertising Agency: AMV BBDO, London, UK
Agency Producer: Adam Walker
Copywriter: Liam Donnelly
Art Director: Phil Holbrook
Production: Brand New School
Executive Creative Director: Jonathan Notaro
Creative Director: Sean Dougherty
Executive Producer: Devin Brook
Producer: Samantha Proctor, Julie Shevach
Art Director: Stephen Kelleher
Designer: Leta Sobierjaski
Flame Artist: Mark French
Music Company / Sound Design: Machine Head
Music Company Location: Los Angeles
Composer: Stephen Dewey
Audio Production Company: AMV BBDO
Mixer: Chris McLean

Monday 21 January 2013

Guinness: Clock

First we had a cloud with its own agenda. In this new spot in the "Made of More" campaign, we have a town's clock that decided to control time by itself and enhance the townspeople's lives. Set in Bohemia in the 1890s, we see the clock accelerating, reversing and pausing time with different results. Lovely work by AMV BBDO and great post production by The Mill.




Credits:
Advertising agency: Abbott Mead Vickers BBDO
Creative Team: Dave Buchanan / Alex Grieve / Adrian Rossi
TV Producer: Olly Chapman
Film Prod Co: Gorgeous Enterprises
Director: Peter Thwaites
Producer: Ciska Faulkner
Post-Prod House: The Mill
Editing House: Work
Editor: Bill Smedley
Audio House: Factory

Thursday 17 January 2013

Microsoft: illumiRoom Xbox project

IllumiRoom is an immersive gaming experience that extends the action from the TV into the whole room. Using a projector and the Kinect sensor, the system puts the player right in the center of the action. It is impressive that the effects in the video are rendered in real time and are captured live - not special effects added in post processing. This is really a new way of playing games.


Audi quattro: world's first iPad controlled slot car race‏

Audi Canada reinvents the Test-Drive with world’s first iPad controlled slot car race. This one-of-a-kind interactive installation put participants in the driver’s seat of a custom-made 1:32 scale Audi A4 quattro slot car for the chance to test their on-track skills.
The project involved a number of innovations to marry the worlds of slot car racing and technology with the Audi brand:
•    A handcrafted 140 sq. ft. (20’ by 7’) custom slot car track
•    3D printed 2013 Audi A4 vehicle shells fit with Audi quattro® all wheel drive slot car chassis and custom in-car cameras
•    Custom iPad app integrating live in-car camera feed and digital voltage modulator to control vehicle acceleration
•    High definition bird’s eye view race cam with integrated Facebook, Twitter and YouTube share function





(thanks Shannon)

Credits:

Agency: Zulu Alpha Kilo
Executive Creative Director: Zak Mroueh
Creative Director: Shane Ogilvie 
Copy Writer: Jon Webber
Art Director: Simon Au
Agency Producer: David Isaac
Account Team: Adam Lang, Barrett Holman, Christina Polyzos
Production House: Industry Films
Digital Production House: Thinkingbox
Director: Tamir Moscovici
Media Agency: Mediacom
Track Fabrication: Slot Mods
Event Company: Vision Co.
Cinematographers: Anthony Arendt, Vinit Borrison
Post Production: Married To Giants And Alter Ego
Colourist: Wade Odlum
Editor: Paul Proulx
Audio House: Pirate Audio

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