Mercedes-Benz TV: Magic body control

The fact that chickens can hold their heads still when someone moves their bodies has made its way to a funny spot demonstrating MercedesBenz's intelligent drive.

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Executive Creative Director: Peter Waibel
Creative Directors: Robert Herter, Lukasz Brzozowski
Art Director: Lucas Osis
Copywriter: Nico Baumann
Account Management: Sonja Stockmann, Darek Stöhr, Fabian Kredig, Julia Körte
Agency Producers: Christoph Köhler, Sebastian Fahlbusch
Production: BIGFISH
Director: Daniel Warwick

Mercedes Concept GLA: The Monolith

A wonderful film about the carving of a monolith into the Mercedes Concept GLA from the movements of dancers, a scateborder, a football team, two lovers, a stag and fire. A monolith shaped be sensation.

Credits:
Advertising agency: CLM BBDO Paris

Tui Beer: Guy finds his house plumbed with beer

Cool prank from Tui beer that went viral. A bunch of guys took several kegs of beer and plumbed them into every tap in one of their friends house, along with loads of cameras to catch the action. Then they took a cold beer and watched their friend open every tap on the house and see cold beer pouring out. The branding appers only on the kegs of beer if you pay close attention.

The whole prank:


Credits:
Advertising agency: Saatchi & Saatchi Auckland

Nike Sunar: Just Do It - Hareket Matbaası

Action printint technique by Nike in Turkey. Posters created by the movement of professional athletes.

The Wind Portal

The Wind Portal is an installation shaped as a monumental gate of 8 meters high and composed of 5.000 paper windmills that spin thanks to an integrated wind system, the aim was to make our visitors feel, hear and be aware of the action of transitioning through two spaces. The Wind Portal is part of the London Design Festival , and will be on display through November 3, 2013.

Designer Najla El Zein sais: "The wind portal tries to grasp and emphasise on common emotions and senses that are often forgotten. Its architectural shape works as a "trompe oeil" effect which, according to the angle you are positioned from, one would perceive the gate as being closed. As soon as you approach it, the gate seems to open up."

Credits:
Najla El Zein Design Studio: Najla El Zein, Dina Mahmoud, Sarah Naim, Sara Moundalek.
Lighting designer and automation: Maurice Asso, Hilights

Samsung Galaxy S4: The Smart Phone Line

Samsung users are too smart to wait in line outside of a store for a smartphone. So, in New Zealand, Samsung created an online waiting line for the launch for the new Samsung Galaxy S4. For 12 days, people could get in the virtual line and as they shared and posted features from the S4 they moved forward in the line. A huge outdοor Led-screen visualised the line.

Credits:
Advertising Agency: Colenso BBDO, New Zealand

Dropping: High-speed photographs of ink and oil

Amazing fluid sculpting from Alberto Seveso. As big fan of the chaos theory, he used ink and oil and high-speed photography to make "Dropping".