John Lewis Christmas Advert 2011

"For gifts you can't wait to give". A little boy does the strangest things to make time go faster and get to Christmas earlier. He has a gift to give and he can't wait.
What a great way to show you have the perfect gifts for everyone. Great work.

Need for Speed: The Run trailer by Michael Bay

For the fans of the series.

The Kinect Effect

The Kinect is truly a magnificent device. People didn't just used it for games but they used the technology in an interesting and unexpected way. Microsoft call this "The Kinect Effect".

Microsoft: Productivity Future Vision

The future through Microsoft's eyes.

Zoo magazine: inteactive trick or treat Strip

ZOO babes Jodie Gasson, Jess Impiazzi and Hayley Sams want you to play with them in an interactive game of trick or treat. Can you get the girls topless?

The anatomy of an agency: Infographic

The species that forms an agency illustrated in a funny way by the Big Orange Slide

AXE: Hot Girl vs. Zombie - A Halloween Horror Film

AXE celebrates Halloween in its own unique way. With AXE even a zombie can be irresistible.

The Volkswagen Beetle: Juiced Up

The new VW Beetle's outdoor campaign in Toronto and Vancouver offers an enhanced experience, using augmented reality. The AR animations can be seen on gigantic billboards in Toronto’s Dundas Square, as well as on transit shelters throughout Vancouver and Toronto. The animations themselves show the Beetle launching itself through billboards, jumping off of a massive ramp that appears to emerge from the side of a building, and smashing through transit shelters after racing through a long tunnel that appears to be built behind the shelter itself. All the animations serve to demonstrate that this is a much more aggressive, performance-oriented Beetle than any of its predecessors.

Credits:
Agency: Red Urban Canada
Creative Director: Christina Yu
Writers: Matt Syberg-Olsen, Jon Taylor
Art Directors: Damian Simev, Liam Johnstone
Producers: Andrea Hull, Sam Benson
Account Director: Nicole Milette
Tech Consultant: Joe Dee
Production: Pixel Pusher
Animation/Design: Bully! Entertainment
Video Director/Editor: Tyler Williams
Billboards (Atrium at Bay and 10 Dundas St. West, Toronto): Clear Channel

Agent Provocateur: 'Fleurs Du Mal'

Agent Provocateur celebrates the launch of Soiree Collection 2011-2012 with the short horror film, "Les Fleurs du Mal". The film is directed by Justin Anderson and produced by Epoch Films.
Enjoy another great work for Agent Provocateur.



Agent Provocateur Soiree 2011 from Agent Provocateur on Vimeo.


Production: Epoche, London,
Director: Justin Anderson

It's the dose that makes the poison

Trying to control the dialogue in social media is something that you would expect a narrow-minded client to do. But most of the times, marketeers aren't open-minded. They jump into the social wagon without realizing that they don't have the slightest idea how to act upon it, and, unfortunately, they are bringing their brands down with them.

Panos Papadopoulos, one of the most gifted strategists out there, wrote a cautionary tale against trying to control brand dialogue in the social space. A good read to start the week with.

It's the dose that makes the poison

View more presentations from Panos Papadopoulos

Bacardi: Real Time Party Pic Projection

This is probably the first real time video mapping concept in the world. To promote Bacardi Dragonberry in the Netherlands, Fitzroy Amsterdam created a real time video mapping concept. Visitors of a café nearby ‘Het Witte Huis’, a momumental building in the centre of Rotterdam, were photographed. These photos were sent directly to a projector, which imaged a giant dragon spitting the photos in real time on to the building façade.



Credits:
Agency: Fitzroy Amsterdam

Starbucks: Interactive Storefront

To launch their My Starbucks Rewards program, Starbucks has unveiled four new interactive storefronts in Toronto and Vancouver. The latest from BBDO, Blast Radius and The Media Merchants allows users to reveal rewards by touching gold stars in an animated interface throughout the display.


Starbucks Interactive Storefront from The Media Merchants on Vimeo.


Vancouver, BC - The My Starbucks Rewards program will be rewarding regular customers for their frequent visits, making the Starbucks Interactive Storefronts the perfect platform to engage consumers on site through the interactivity of the displays. Blast Radius developed the concept (in creative partnership with BBDO) while The Media Merchants provided the interactivity and installation of the storefronts.

“Interactive Storefronts allow us to engage with consumers in a fun and immersive way by leveraging their high traffic retail locations,” says Brad Foster, CMO at The Media Merchants. “At The Media Merchants we strive to incorporate new ideas and new technologies, we love working with Starbucks as they're a great forward thinking client.”

The four storefronts provide passersby with a fun interactive experience as gold and white stars move throughout the display. Users can play with the stars and reveal rewards from the My Starbucks Rewards program.

Credits:
Creative Agency: BBDO, Toronto
Creative Agency: Blast Radius
Media Agency: Mediacom
Execution & Interactivity: The Media Merchants
Interface Development: Thinkingbox

Sony 3D: Two Worlds

Very emotional. Leonard Cohen words flow superbly throughout the film. The spot is inspired by Arev Manoukian's short film Nuit Blanche. You can watch it after the Sony's spot. Great work.





Full poem:
Don't matter if the road is long
Don't matter if it's steep
Don't matter if the moon is gone
And the darkness is complete
Don't matter if we lose our way
It's written that we'll meet
At least, that's what I heard you say
A thousand kisses deep

I loved you when you opened
Like a lily to the heat
You see, I'm just another snowman
Standing in the rain and sleet
Who loved you with his frozen love
His second hand physique
With all he is and all he was
A thousand kisses deep

I know you had to lie to me
I know you had to cheat
You learned it on your father's knee
And at your mother's feet
But did you have to fight your way
Across the burning street
When all our vital interests lay
A thousand kisses deep

I'm turning tricks
I'm getting fixed
I'm back on boogie street
I'd like to quit the business
But I'm in it, so to speak
The thought of you is peaceful
And the file on you complete
Except what I forgot to do
A thousand kisses deep

Don't matter if you're rich and strong
Don't matter if you're weak
Don't matter if you write a song
The nightingales repeat
Don't matter if it's nine to five
Or timeless and unique
You ditch your life to stay alive
A thousand kisses deep

The ponies run
The girls are young
The odds are there to beat
You win a while, and then it's done
Your little winning streak
And summon now to deal with your invincible defeat
You live your life as if it's real
A thousand kisses deep

I hear their voices in the wine
That sometimes did me seek
The band is playing Auld Lang Syne
But the heart will not retreat
There's no forsaking what you love
No existential leap
As witnessed here in time and blood
A thousand kisses deep

Director: Arev Manoukian
Production Company: Spy Films
Cinematographer: Bojan Bazelli
Music: Clint Mansell (Black Swan, Requiem For A Dream)

Original poem, 'That's What I Heard You Say', written and read by Leonard Cohen

Post Production Digital Domain (LA)
Executive Producer Carlo Trulli & Marcus Trulli
Producer Marcus Trulli & Peter Oad
Stereographer William Reeve
Editing Company Will Cyr @ Creative Post
Sound Design/Arrangement Lime Studios (LA) Grand Central (London)

Agency Grey London
Executive Creative Director Nils Leonard
Creative Director Dave Monk and Matt Waller
Agency Producer Jacqueline Dobrin
Business Director Anneliese St-Amour
Account Manager Suzi Napier

Swallowable Parfum

This is weird.
"Swallowable Parfum is a cosmetic capsule that enables human skin to emit a genetically unique scent about who we are and how we perform our identities. Fragrance molecules are excreted through the skin's surface during perspiration, leaving tiny droplets on the skin that emanate a unique odor. The skin becomes a platform, an atomizer; a biologically enhanced second skin synthesized directly from the natural processes of the body"


Swallowable Parfum® from Ine van den Elsen on Vimeo.


Credits
Director / Vision: Lucy McRae
Synthetic Biologist: Sharef Mansy
Parfumer: Moni di Orio
Strategic Research: Thought Refinery
Producer: Emma Pisani
Model: Shona Lee Gal - Future Faces Modelmanagement
Soundtrack: Nightpanther
Voice Over: Lotje Sodderland
VFX Vincent: Goodsell
Editor: Ine van den Elsen
Creative Assistant: Eva Vermeulen
Technical Assistant: Barnaby Monk

The Great Volkswagen Art Heist

They say that beauty is in the eye of the beholder. But if Volkswagen Canada has their say, beauty will be in the hand of the person who’s stealing it. At least that’s the idea behind an ongoing out-of-home campaign celebrating the launch of the turbocharged 2012 Jetta GLI.

Beginning in October, pop-up “Performance Art” galleries began to appear in major cities across Canada. The outdoor exhibits feature limited edition, hand-numbered, framed long-exposure light painting photographs created by the 200-horsepower Jetta GLI. While the frames have been hung for all to admire, they haven’t been hung that securely, allowing more daring admirers to claim the artwork for themselves. Thieves are being asked to share their steals, and Volkswagen Canada’s Facebook page has already received numerous photos from fans decorating homes and offices with the eye-catching imagery.

 “The idea for the entire GLI campaign was ‘Driving can be beautiful.’ And from what we‘ve already seen, it’s beautiful enough for people to plunder for their living room wall,” observed Steve Carli, President of Red Urban Canada.

The photographs were taken as part of an integrated campaign for the All-New Jetta GLI, which employed an innovative filming technique, using both a motion and a long exposure stills camera, to record the light trails of the vehicle as it streaked through the night. The resulting 30-second television commercial pairs together the high-speed maneuvering of the Jetta GLI with the long-exposure photographs of the resulting light trails, captured from the exact same angle, for a mesmerizing and authentic performance.

Those who haven’t been fortunate enough, or fast enough, to get their hands on a piece of the Jetta GLI’s performance should stay vigilant. Volkswagen Canada has revealed that a second phase of the Art Heist is rolling out in the coming weeks that will take the hunt online and into social media. They also made it clear that potential art thieves will have to act even faster this next time around. 
(thanks Shannon)

Credits:

Agency: Red Urban Canada
Creative Director: Christina Yu
Art Director: Joel Pylypiw
Copywriter: Dave Barber
Agency Producer: Andrea Hull
Account Supervisor: Sonia Ruckemann
Print Production: Ad Rules

Production Company: Untitled Films
Director: Hubert Davis
“Art Heist” Video Director/Editor: Tyler Williams
Executive Producer: Lexy Kavluk
Line Producer: Tuula Hopp
Director of Photography: Adam Marsden

Editing House: Rooster Post
Editor: Dave De Carlo

Sound and Music: Eggplant
Music Producer: Adam Damelin

Post Production: The Vanity
Compositor: Naveen Srivastava

Shera Sound Proof Windows

Advertising Agency: Ogilvy, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn
Art Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, Gumpon Laksanajinda, Watchara Tansrikeat, Yod Kosolnirattiwong
Copywriter: Kris Garfold Spindler
Illustrators: Surachai Puthikulangkura / Illusion
Agency Producer : Paiboon Suwansangroj
Image Composer : Surachai Puthikulangkura; Illusion

Johnnie Walker: Keep Walking, Brazil

Sugar Loaf mountain in Rio de Janeiro, awakes and transforms into a giant in the new Johnnie Walker spot for the Brazilian market. Impressive work.




Agency: NEOGAMA/BBH
Production House: Zohar Cinema
Production House: Gorgeous
VFX: The Mill

Muller: Wünderful Stuff

Wonderful mix of live action and cartoons in the new campaign for Müller, the British yogurt. Featuring  Mr. Men, Yogi Bear, Muttley, and KITT.



Agency: TBWA London
Client: Muller
Executive Creative Director: Andre Laurentino
Creative Director: Mike Nicholson
Creative Director: Paul Pateman

"Michael" PS3 Long Live Play

Playstation honours the gamers. Well known game characters pay a tribute to "Michael", the gamer who allows them to live as long as he keeps playing on his PS3.



Advertising Agency: Deutsch, Los Angeles, USA
Director: Simon McQuoid
Production Company: Imperial Woodpecker
Post Production: The Mill

ONE: The F Word: Famine is the Real Obscenity

Help to spread the message. K'Naan, Liya Kebede, George Clooney, Idris Elba, Bono, Annie Lennox, Colin Farrell, and Bill Nighy unite behind ONE's new Hungry No More campaign to help focus the world's attention again on the famine and food crisis in the Horn of Africa. Find out more at http://www.one.org

A Byte Out of Steve Jobs Life: Infographic

“Apple has lost a visionary genius, and the world has lost an amazing human being.”

Below, a full rundown of his life.

via geekazine

Twinings: Twinings Gets You Back To You

Wonderful animation. Women will love the new Twinings' campaign.
Twinings wants to encourage women to take 10 minutes for themselves. A recent research in UK revealed that women are so focused on looking after others, they do not have the opportunity to take any "me-time", and as a result are sometimes left forgeting who they really are.
 


Agency: Abbott Mead Vickers BBDO

The Worlds Biggest Space Invaders Game

Four member of the Chelsea Football Club played Space Invaders in real life with a combination of 3D projection mapping and real motion gaming technology. Seems like a lot of fun.


Real Motion Gaming Technology: Chelsea Football Club from Scott Ashton on Vimeo.

via

Social Media for the Career Minded: Infographic

Do you have what it takes to be a successful Social Media Strategist? Read this infographic and find out what a Social Media Strategist does.

large image: Mashable

Coca Cola: Share a Coke

Coca Cola in Australia, changes the packaging for the first time in 125 years for its new multi million dollar summer campaign. They will print people's names on the bottles and encourage them to "Share a Coke" together. On December, they will Share a Coke with Santa and his reindeers.


Coca-Cola South Pacific marketing director Lucie Austin said in a statement: “We are using the power of the first name in a playful and social way to remind people of those in their lives they may have lost touch with or have yet to connect with. We've put names on Coca-Cola bottles so consumers will have fun finding their friends' and family members' names and then enjoy sharing a Coke together.”

Stihl: Get Real. Get Outside

The new campaign for STIHL Australia, will the tagline "Get Real. Get Outside" will go on air this Sunday, October 2nd. The spot illustrates how we let ourselves be digitized and urges us to go outside.



Agency - Whybin\TBWA Sydney and Melbourne
Matty Burton - Executive Creative Director
Dave Bowman - Executive Creative Director
Paul Reardon - Executive Creative Director
Russ Tucker - Digital Creative Director
Dean Hamilton - Senior Copywriter
Hannes Ciatti - Senior Art Director
Margot Ger - Producer
Jo Allach - Producer

Production
Production Company - GoodOil
Hamish Rothwell - Director
Sam Long - Producer
Russell Boyd - D.O.P.
Post Production - Fin Design & Effects

Sound
Elliot Wheeler - Turning Studios
Emma Hoy - Producer

Laurelle Esse - Account Director
Jeremy Smart - Digital Account Director
Alana Cobbledick - Account Director
James Needham - Strategic Planner

Jive Talk: Augmented Reality CD Package - QR Code

This interactive CD package was designed for Jive Talk's latest album '123 Jump!'. To enhance fans' experience with the band, Rethink Canada, created an online animated experience using Augmented Reality and Quick Response codes.



Agency: Rethink Canada

Ikea: More Appliances

IKEA's new spot. Weird and funny.



Advertising Agency: Forsman & Bodenfors, Sweden
Project Manager: Maria Bergqvist
Agency Producer: Magnus Kennhed
Art Director: Silla Levin
Copywriter: Marcus Hägglöf, Rickard Hallberg
Production Company: Folke Film
Director: Tomas Mankovsky
Producer: Joi Persson
Project Manager: Madde Otto
Director of Photography: Göran Hallberg
Set Designer: Wilda Wiholm
Grade: Chimney Pot
Offline: Thomas Lagerman
Sound: Ljudligan/Frippe
Online: Swiss

Yoga Outreach: Zombies

Yoga Outreach is a Vancouver based registered charity. Their mission is to identify, develop and deliver healing and life-affirming yoga programs to people who can not directly access these resources. Yoga Outreach partners with volunteer teachers and facilities and organizations to provide free yoga.
In their latest campaign we see zombies experience the benefits of yoga.

Agency: John St.

Twitter Vs Time: infographic

When is the best time to tweet? Check out this useful infographic created by Lemon.ly.

Carlsberg: stunts with bikers in cinema

An interesting experiment by Duval Guillaume Modem for Carlsberg in Belgium to support the baseline "That Calls for a Carlsberg". Innocent couples entered a theatre full of bikers and only two seats left. Some chickened out but some had the nerves to sit down and celebrate their choice with a big applause from the bikers and a cold Carlsberg.
This is how you make a viral video. Good job.




Agency: Duval Guillaume Modem

Sheridan College: Design, Illustration, Photography

Advertising Agency: Rethink Communications, Toronto, Canada
Creative Director: Ian Grais
Art Director: Joel Arbez
Copywriter: Dave Thornhill
Illustrator: Kagan Mcleod
Photographer: Matt Barnes
Published: September 2011

Tasca D'Almerita: A Glass of Sicily

A wonderful video from Sicilian wine brand Tasca D'Almerita. When you drink their wine you experience the uniqueness of Sicily.




Advertising Agency: Mosaicoon, Palermo, Italy
Art Director: Juan Serrano Ortiz, Manuela Di Pisa
Copywriter: Nicolas Bartleby
Client Director: Pietro Sorce
Agency Producer: Spela Marincic
Production Assistant: Elisa Viola
Head of Seeding: Marco Imperato
Seeders on project: Alba Caponetto, Gabriella Trapani
Sound Director: Francesco Di Marco
Music composed by: Giampiero Riggio

Chipotle: Back to the Start

A farmer forgets his roots, goes industrial and then he realises that he made the wrong decision and returns to his previous way of living. The song is a Willie Nelson cover of "The Scientist" by Coldplay.



Direction / Design / Animation: Quayola
Producer: Beccy McCray
Sound Design: Matthias Kispert
Photographer: James Medcraft
Animation: Kieran Finch, Cai Matthews
Programmers: Mauritius Seger, Evan Bohem
Technical Support: Patrick Hearn
Production Company: Nexus

HOPE lingerie: Car, Credit Card, Mommy

HOPE lingerie and Gisele Bundchen give you lessons on how you should tell bad news to your husband.








Advertising Agency: Giovanni+Draftfcb, Sao Paulo, Brazil
Creative Director: Adilson Xavier, Benjamin Yung Jr e Ricardo John
Copywriter: Ricardo Martin & Luiz Kanadani.
Art Director: Benjamin Yung Jr.
Group Account Director: Tania Müller
Agency Producer: Karina Bueno, Ana Flavia Lucca, Vivi Guedes e Victor Alloza
Director: Nando Olival
Production: O2 Filmes
Music: Tesis
Voice: Mano Bap

50 Cent: Street King

50 Cent launched his energy shot called Street King. For every shot sold a meal is provided for a child in need.

Find more about Street King here.

Google: Introducing Google Wallet

Get ready to put your wallet aside. Google wallet is now live for Sprint Nexus S 4G mobile phones. Google plans to expand the app to other phones as well.

LYNX: Rules to Rugby

At last. Lynx explains the rules of Rugby in easy to follow way. Great job guys.

Heineken: Legendary football

Heineken's new campaign for 2011/2012 UEFA Champions League season with Gianluigi Buffon, Rene Adler, Patrick Vieira, Clarence Seedorf and Ruud Van Nistelrooy. 

Agency: Wieden & Kennedy Amsterdam

THEY: Tweet a brief

THEY is an Amsterdam based creative agency and they have created a nice contest to find an intern. The have used Twitter to post 3 briefs. The best reply wins the internship. 

"A briefing should be brief. anything over 140 characters = bullshit. submit ur answer to a briefing as Reply or DM. best idea wins a 6mth paid internship at

http://stufftheydo.tumblr.com/"

Agency: THEY

MCAC: Rhian touches herself.

The sexy glamour model Rhian Sugden, touches herself on camera and invites you to do the same and check yourself for prostate cancer. This educational film was shot by the renowned photographer Rankin for the MCAC (Male Cancer Awareness Campaign)

Greenpeace: 40 years of victories

A nice tribute for the 40 years of Greenpeace's victories.




Credits:
Production company: Gorgeous/Les Telecreateurs
Director: Peter Thwaites.

ECPAT-USA PSA: Dragons Aren't The Only Monsters:

ECPAT fights against prostitution of children and sex trafficking. Good work form JWT New York who worked on this Public Service Announcement (PSA).



Agency: JWT New York

Triodos Bank takes over Times Square's Nasdaq and Reuters ticker tapes

The guys at Dawn made a really nice ticker tape takeover in Time's Square to communicate to a hard-to-reach target group, that they don't have to choose between profit and planet. They can have both with Triodos Bank, one of the world's most sustainable banks. The takeover by Triodos Bank makes one thing absolutely clear; it’s time we find new ways to measure our prosperity and well-being, rather than just looking at profit and loss in the stock market.


Triodos Bank takes over Times Square’s Nasdaq and Reuters ticker tapes from Triodos Bank Nederland on Vimeo.


Agency: Dawn

Solidar: The secret Clooney Commercial that shocked Nespresso

Solidar is using George Clooney's name as the mean to put pressure on Nespresso to stop the exploitation of coffee pickers and commit to fairly traded coffee.

PETA and Elisabetta Canalis: I'd Rather Go Naked Than Wear Fur

Elisabetta Canalis, the Italian superstar, strips down for PETA's anti-fur campaign.

via

Super Mario: Video game in a box

This is great. A physical video game in a box with the use of Teagueduino -an open source hardware platform- and a few inputs and outputs. You control it with a side knob. On the second half of the video is an overview of how everything is hooked up.

Video Game in a Box from Teague Labs on Vimeo.

Are You Addicted to Angry Birds?

With over 300 million downloads, Angry Birds is not just game but an obsession. AYTM made the following Angry Birds infographic. A story of psychology, sociology and addiction.

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The ROI of Social Media: Infographic

The end of 2011 is very near and yet, in Greece, many clients are are still wondering whether they should invest in social media or not. Questions about ROI are always on the menu. How do they measure the ROI of an outdoor or a print campaign? They just don't. But when it comes to social media they want to. MGM advertising created the following infographic about ROI of social media.

 

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Agent Provocateur: Always Remember Your Agent Provocateurs

Have a nice weekend and, of course, always remember your Agent Provocateurs...