The Ad Doritos Don't Want You to See

It starts like a perfect Doritos cheesy love story. But things change when the cheesy couple learn that PepsiCo, Doritos' parent company, buys 427,500 tonnes of palm oil every year and that the production of palm oil destroys rainforest and threatens species to the point of extinction. This deforestation results in the death of over 1,000 Sumatran orangutans every year. The ad was made from Sum of Us, who is a world-wide movement focused on creating a better global economy.

Ikea: The joy of storage

It is kind of strange to see T-shirts migrating like birds across seas and mountains but Mother's London latest ad in Ikea’s "the wonderful everyday" campaign is wonderful. The flock's epic journey ends up in an Ikea wardrobe.
The ad aims to get people to appreciate how good it feels to have proper storage at home and the order it can bring to your life.

Credits:
Advertising Agency: Mother, London, UK
Creative Directors: Tim McNaughton, Freddy Mandy
Creatives: Rich Tahmesebi, Pilar Santos
Director: Dougal Wilson
Production company: Blink
Editor: Joe Guest / Final Cut
Post: MPC

Look at me. Samsung's Interactive Camera App for Children with Autism.

Samsung made an app that addresses the problem of millions of children who struggle to make eye contact due to autism. Till now there has been no scientifically-endorsed treatment. The world's first interactive camera app Look At Me, is a program that helps improve eye contact and social skills.

In the video we see Jong-Hyun who trained with Look At Me every day for eight weeks. And it's not only helped him to make eye contact more easily, but also brought him closer to his mom.

Credits:
Advertising Agency: Cheil Wordwide, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Kevin Pereira
Copywriters: Songha Lee, Adrian Sim
Art Directors: Joohee Lee, Seeun Kim
Associate Creative Director: Jax Jung
Production Company: Breakfast Film
Producer: Hyukjun Lee
Director: Sean Yoo
Executive Producer: Kyungsic Park
DoP: Hanvit Kang, Chihyoung Lim, Jaesung Kim
Account Managers: Andy Sungkyoon Wang, Diane DY Lee
Project Manager: Chris Seongwook Kim
Assistant director: Wooyoung Nam
App production company: Design Fever
Project Manager: Yeonjoo Jeong
Planner: Gaeon Kim
UI design: Jaejin Jeong, Jooheon Oh, Jooheon Oh
Character Design: Jiyeon Kim
Development: Myoungah Chang, Heecheol Jeong, Juhyoen, Kim, ByoungJun, Kwak
Photography: Daeho Seo