Tuesday, 5 May 2015

Re-born to be alive launches first radio campaign‏

Organ donation is a serious decision that people should strongly consider. Duval Guillaume and Ray Gun made the "heartbeats" radio campaign for Re-born to be alive, a nonprofit organization that stands for the promotion of organ donation and transplantation.

With this campaign Duval Guillaume wants to raise awareness about organ donation, the possibilities people have, to spark discussions about the topic and make people understand that life can be passed over to someone else, making a person's death the continuity of another's life.

The campaign will be aired on FM Brussels.


From Duval Guillaume
Veronique Sels/Koenraad Lefever/Dries De Wilde: Executive Creative Director
Ad Van Ongeval: Art Director
Jeremie Goldwasser: Copywriter
Elke Janssens: Account Director
Jef Leysen: Account Manager
Tine Van Hasselt: Account Executive

From Raygun
Toon Jansegers: Radio Producer
Menno Van Riet/Mathieu Grillo: Sound Engineer

Wednesday, 29 April 2015

Carlsberg's poster is probably the best poster in the world

Carlsberg reintroduced its iconic strapline in the UK with a first of its kind OOH campaign.
A poster who works as a beer tap!

It's easy to say that a poster that gives free beer is #ProbablyTheBest poster in the world.

Carlsberg - Probably the best poster in the world

The poster was located at The Truman Brewery in London’s Brick Lane and offered to people over 18 free beer for one day. The stunt is part of the new £12m TV campaign which is based around the theme “If Carlsberg did...”

Carlsber's “Probably the best...” slogan was revived in 2015 after four years (they had dropped it in 2011 after nearly four decades).

Advertising agency: Fold7 

Tuesday, 14 April 2015

Moms Demand Action for Gun Sense in America releases “Not Allowed”

It seems like a joke that you can carry a gun at Kroger's but not a skateboard, an animal or a squirt gun. The problem is that it is true!

Moms Demand Action for Gun Sense in America releases “Not Allowed” a new film ad today and the launch of “World’s Longest Receipt” highlighting the cost of Kroger’s failure to adopt gun sense policies that protect the safety of their customers and employees.

Moms Demand Action for Gun Sense in America

Moms Demand Action for Gun Sense in America

Moms Demand Action for Gun Sense in America

The "World’s Longest Receipt"

Here is the Press Release for this serious issue:

Moms Demand Action for Gun Sense in America releases “Not Allowed” a new film ad today and the launch of “World’s Longest Receipt” highlighting the cost of Kroger’s failure to adopt gun sense policies that protect the safety of their customers and employees.

The launch comes as Moms Demand Action today applauds Safeway & Albertsons, the country’s second largest grocery store chain, for responding to Moms’ calls and clarifying their company-wide policy prohibiting firearms in their stores.

“Moms are thrilled to see Safeway and Albertsons leadership stand up for gun sense by clarifying and reinforcing its firearms policy – this gives us another clear alternative of where to shop alongside other gun sense stores like Target, Costco and Whole Foods, especially while Kroger has not yet responded to our call to keep customers and employees safe from gun violence in their stores,” said Shannon Watts, founder of Moms Demand Action for Gun Sense in America.

As part of the effort to highlight Kroger’s failure to update it’s store policy, Moms Demand Action released a new 60-second ad produced by Grey Toronto, featuring individuals open carrying firearms in the aisles of a supermarket, behavior that is permitted by Kroger policies, in contrast to people carrying other objects that are prohibited from most Kroger stores, including skateboards, animals, and squirt guns.

“Our new ad shows how Kroger policies are inconsistent and alarming – particularly given that the laws in a majority of states do not require a background check, permitting or even training to open carry a firearm,” continued Watts. “In all states, businesses have an obligation to protect their employees and patrons and until Kroger steps up, Moms will put our money where our mouths are and shop at stores that put our safety first like Safeway and Alberstons.”

Also today, Moms Demand Action released the “World’s Longest Receipt”, an ongoing tally of dollars spent at Kroger competitors with gun sense policies. Moms invite customers to enter the amount spent at stores that put the safety of our families first — stores like Whole Foods, Costco, Target, and now Safeway and Albertsons. As receipts are entered, the site will display an ongoing tally of the total dollars spent elsewhere.

“Kroger needs to know that their refusal to act is costing them money as Moms take our grocery shopping elsewhere,” added Watts. “Now we’re keeping track of all the money Kroger is losing to its gun sense competitor and with the help of our supporters, we will create the World’s Longest Receipt.”

Moms Demand Action’s petition calling on Kroger Family of Stores President ad Chief Operating Officer Michael Ellis, and W. Rodney McMullen to prohibit open carry in its supermarkets was launched in response to incidences of gun violence in and around stores, as well as open carry demonstrations organized by gun extremists who brought loaded semi-automatic assault weapons into stores (photos here). The petition has over 360,000 signatures.

Moms Demand Action’s Kroger campaign follows similar efforts aimed at Target, Starbucks,Chipotle, Sonic, Chili’s and Jack in the Box that led these companies to take swift action to stand with Moms and enforce or adopt policies that prohibit open carry to protect the safety of their employees and customers.

​Spot Title: "Not Allowed"​
Client: Moms Demand Action for Gun Sense in America

Agency: Grey Toronto
CCO: Patrick Scissons
Copywriter: Patrick Scissons
Account Director: Darlene Remlinger
Agency Producer: Erica Metcalfe

Production House: Spy Films
Director: Tamir Moscovici
DOP: Samy Inyah
Producers: Marni Luftspring, Carlo Trulli, Merrie Wasson

Editorial: Rooster Post
Editor: Paul Proulx
Online: Mike Bishop, Fort York ​VFX​
Colorist:  Wade Odlum, Alter Ego
Audio: Apollo – Daenen Bramberger, Spencer Hall, Tom Hutch
Casting: Powerhouse​

Hyundai sends a message to space in this impressive stunt

A message that can be seen from space is a very difficult and demanding task but Hyundai delivered it impressively. Stephanie, a 13-year-old from Houston, misses her astronaut father who is working at the International Space Station and wants to send him a message, Hyundai, set up an international crew and with the help of 11 Hyundai Genesis drew a message onto the Delamar Dry Lake, Nevada. A message Stephanie's father could see from space.

The message is 5.55 ㎢ (this is 1.6 times the size of Central Park, New York.) This message was officially acknowledged as “The largest tire track image” by the Guinness World Records.

Hyundai sends a message to space in this impressive stunt

This is a huge project worth seen. Take a look at the behind the scenes also.

Visit www.amessagetospace.com to learn more.

Thursday, 9 April 2015

Lane Bryant: #ImNoAngel is a direct hit to Vistoria's Secret

Lane Bryant's new #ImNoAngel campaign celebrates women of all shapes and sizes by redefining society’s traditional notion of sexy with a powerful core message: ALL women are sexy.

In the black-and-white spot we see beautiful plus-size models wearing the new Cacique by Lane Bryant collection. The #ImNoAngel initiative is clearly going against Victoria's Secret angels.

Lane Bryant - #ImNoAngel

Dove: Choose Beautiful over Average

Dove's new social experiment asks women to choose how to see themselves. They placed the labels "Beautiful" and "Average" above walk through doorways in San Francisco, Shanghai, Delhi, London and Sao Paulo, so women could choose under which label they will cross. Then Dove, asked them about their choice.

Dove wants to prove that beauty is a choice and the power of this choice is in any woman's hands.

Seems good at first, but if you think it over, this label idea makes the average look really ugly which is not good. I don't say that women shouldn't see themselves as beautiful. They should. The problem here is that Dove labels average as the lowest score.

Monday, 23 March 2015

Julius Meinl coffee: Pay with a poem

On the 21st of March 2015, the International Day of Poetry, Julius Meinl turned poems into currency. Around the globe in 23 countries and more than 1100 cafes, bars, restaurants and hotel bars, guests where able to pay for their coffee with a poem.

As a global ambassador of the Viennese coffee house culture, Julius Meinl had always a close connection to poetry and they wanted to show the world that feelings are more valuable than money.

Julius Meinl coffee: Pay with a poem

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