Plan Parent: Too young to watch. Old enough to get married.

The numbers are staggering. Every minute 27 girls are forced into marriage. That’s 2 every second. Child marriage is a global problem.

The practice violates girls’ human rights, curtails their education, harms their health and sharply constrains their future.

Plan Belgium with the help of Duval Guillaume agency helped these girls to take over ‘age warnings’ in prime time on national television, in movie theaters and in youtube trailers and explain the problem. In these touching movies, 3 separate girls tell an emotional story and paint a true picture about this horrible tradition.

The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that’s exactly what you’re helping to achieve.

Credits:
Agency: Duval Guillaume 

North Face: Never Stop Exploring

Imagine going for shopping and while you are checking the clothes, the floor starts to shift and disappearing into the wall. This is the situation the customers of a North Face pop-up store in Korea had to deal with. The walls of the store were rock climbing walls and the customers had to hang on to the footholds or fall down. Then a North Face jacket appeared hanging from the center of the ceiling and customers had 30 seconds to decide if they would take a leap and grab the jacket before falling down.

A great stunt from Innored that delivers North Face's 'Never stop exploring' message.

Credits:
Agency: Innored, South Korea

Nestlé FITNESS Bra Cam

A woman walking around in London with a hidden camera in her bra counts the number of people who look at her breast. And yes, there are a lot. Nice stunt by Nestlé FITNESS to raise breast cancer awareness with their Pink Ribbon initiative. So, the message to all the women is #CheckYourSelfie, and help prevent breast cancer.

Credits:
Agency: McCann, Paris
Creative Director: Sarah Clift
Art Directors: Kate Pozzi, Sarah Clift, Caroline Gozier
Copywriter: Kate Pozzi
TV Producers: Sasha Mantel, Arnaud Lemens
Social Strategist: Mariam Asmar
Account: Cédric Vanhoutte, Cynthia Decant, Laurie Chappel, Leslie Adam, Julie Colombani
Production Companies: Outsider; The Corner Shop
Director: Ellen Kuras
Producer: Mel Nwanguma
Director of Photography: Ellen Kuras
First Assistant Director: Julian Higgs
Costume Designer: Lydia Kovacs
Editing: Rock Paper Scissors
Editor: Ted Guard
Postproduction: MPC
Music: Human

Ikea: Experience The Power Of A Bookbook

This time of year we usually see videos of high-end tech devices. IKEA decided to do exactly that but for a book. The 2015 IKEA Catalogue that mocks Apple videos, has it all. "The first thing to note is no cables, not even a power cable". This catalogue has an "original touch interface', "eternal battery life', it comes with  pre-installed content, 328 hi-definition pages and less than 400 grams, instant page loads with no lag. The 2015 IKEA Catalogue it's a "bookbook".

Credits:

Agency: BBH Asia Pacific
Client: IKEA
Creative Director: Tinus Strydom
Creative Director: Maurice Wee
ECD: Scott McClelland
Art Director: Germaine Chen
Head of Planning: James Sowden
Business Director: Jun Shea
Project Director: Lesley Chelvan
Social Strategist: Josie Khng
TV Producer: Daphne Ng
Print Producer: Brell Chen
Print Producer: Lesley Chelvan
Digital Producer: Phil Dabrowski
Director: Carlos Canal
Production Company: Freeflow Productions Pte Ltd
Photographer: Eric Seow
Photographer: Nemesis Pictures
Photography Producer: Jasmine H
Microsite Developers: Construct Digital

Bosch glides through your home one night... to vacuum

Bosch's employees break in your house, at night, while you sleep, to vacuum! Yes, you've read that right. BBDO Belgium challenge was to prove that the new Bosch Relaxx'x ProSilence vacuum is incredibly quiet so they send 2 guys to open two houses and vacuum them without waking the occupants. Then they went back in the morning to show to the house owners what they've done. Definitely a new approach to vacuum advertising.

Credits
Advertising Agency: BBDO Belgium
Creative Director: Sebastien De Valck, Arnaud Pitz
Art Director: Frédéric Zouag
Copywriter: Nicolas Gaspart
RTV Producer: Nicolas Van Poeck
Account Supervisor: Kris Van den Brandt
Advertiser Supervisor: Dimitri Peeters, Bosch, Jette, Belgium
Director: Hans Buysse
Producer: Hans Buysse
Production Agency: PIMPZ

Ikea: There's no bed like home

A dreamy spot from Ikea with A woman falling from the sky in various beds until she wakes up in her own. The wonderful voice over is actually a reading from Shakespeare's The Tempest Act 4, Scene 1, 140.

The "Beds" spot is the third instalment of The Wonderful Everyday campaign which looks at the spaces in the home where our days begin and end: the bedroom and the bathroom. Places that serve our basic everyday needs. They are the private comfort zones in the home where we wake up and get dressed for the day ahead, then undress, recharge and relax in the evening. They are the most essential rooms in the home yet they are often the most neglected.

The Tempest. Act 4, Scene 1, 140. Prospero to Ferdinand:

Our revels now are ended. These our actors,
As I foretold you, were all spirits and
Are melted into air, into thin air.
And like the baseless fabric of this vision,
The cloud-capped towers, the gorgeous palaces,
The solemn temples, the great globe itself—
Yea, all which it inherit—shall dissolve,
And like this insubstantial pageant faded,
Leave not a rack behind. We are such stuff
As dreams are made on, and our little life
Is rounded with a sleep.

Credits:
Advertising Agency: Mother, London
Director: Juan Cabral (MJZ)
Creatives: Diego Cardoso de Oliveira, Caio Gainnella
DOP: Eric Gautier
VFX: MPC
2D Creative Director: Bill McNamara
Colourist: Jean-Clément Soret
Voice over: Prunella Scales

Undress me: a film by Tatia Pilieva for Masters of Sex

If you don't live under a rock you most certainly have seen Tatia Pilieva's "First Kiss" for Wren. Now, the director asked strangers to undress each other and get in bed. Nothing else. The story goes in a similar way. People are feeling awkward a first but as they begin undressing things heat up.

Tatia Pilieva made this film in collaboration with Showtime for the promotion of the sevond season of Masters of Sex.

Credits:
Director: Tatia Pilieva
Music: "Before I Fall" (feat. Sami Freeman) by Latch Key Kid