Wednesday, 16 July 2014

Ikea: There's no bed like home

A dreamy spot from Ikea with A woman falling from the sky in various beds until she wakes up in her own. The wonderful voice over is actually a reading from Shakespeare's The Tempest Act 4, Scene 1, 140.

The "Beds" spot is the third instalment of The Wonderful Everyday campaign which looks at the spaces in the home where our days begin and end: the bedroom and the bathroom. Places that serve our basic everyday needs. They are the private comfort zones in the home where we wake up and get dressed for the day ahead, then undress, recharge and relax in the evening. They are the most essential rooms in the home yet they are often the most neglected.

The Tempest. Act 4, Scene 1, 140. Prospero to Ferdinand:

Our revels now are ended. These our actors,
As I foretold you, were all spirits and
Are melted into air, into thin air.
And like the baseless fabric of this vision,
The cloud-capped towers, the gorgeous palaces,
The solemn temples, the great globe itself—
Yea, all which it inherit—shall dissolve,
And like this insubstantial pageant faded,
Leave not a rack behind. We are such stuff
As dreams are made on, and our little life
Is rounded with a sleep.

Ikea-There's no bed like home

Advertising Agency: Mother, London
Director: Juan Cabral (MJZ)
Creatives: Diego Cardoso de Oliveira, Caio Gainnella
DOP: Eric Gautier
2D Creative Director: Bill McNamara
Colourist: Jean-Clément Soret
Voice over: Prunella Scales

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