Guinness's latest TVC called "Dark Life", launches in Ireland today and will run in the UK from March.
We watch dark clouds spreading over New York and Hong Kong representing a pint of Guinness as it settles in order to promote the “magical liquid darkness” of the drink.
Garbhan O'Bric, head of marketing communications for Diageo, said: "The hallmark of great Guinness advertising is a simple compelling truth, celebrated in a unique and imaginative way. At the heart of this film is the idea that there is more life in the dark. The team have created a spellbinding and captivating film that connects with consumers across borders and cultures."
Advertising agency: AMV BBDO
Director: Frederic Planchon
Production: Academy Films
Music: 10 Mile Stereo by the band Beach House
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