Friday, 17 December 2010

Guinness new TVC: Dark Life

Guinness's latest TVC called "Dark Life", launches in Ireland today and will run in the UK from March.

We watch dark clouds spreading over New York and Hong Kong representing a pint of Guinness as it settles in order to promote the “magical liquid darkness” of the drink.

Garbhan O'Bric, head of marketing communications for Diageo, said: "The hallmark of great Guinness advertising is a simple compelling truth, celebrated in a unique and imaginative way. At the heart of this film is the idea that there is more life in the dark. The team have created a spellbinding and captivating film that connects with consumers across borders and cultures."

Advertising agency: AMV BBDO
Director: Frederic Planchon
Production: Academy Films
Music: 10 Mile Stereo by the band Beach House

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