Israel National Parks: Tree & River & Bench

Το Ισραήλ συνεχίζει να κάνει ωραίες δουλειές. Εδώ μια καμπάνια για το ζωολογικό κήπο.

Advertising Agency: Gitam BBDO, Israel
Chief Creative Director: Guy Bar
Creative Director: Yuval Davidov
Art director / Illustrator: Gal Shkedi
Copywriter: Kobi Cohen

Band News: Connections

Advertising Agency: Ogilvy Brazil
Chief Creative Director: Anselmo Ramos
Creative Directors: Claudio Lima, Fred Saldanha
Art Director: Bruno Ribeiro
Copywriters: Rafael Donato, Eduardo Marques
Illustrators: Bruno Ribeiro, Luiz "Cuiabá" Lemos
Head of Art: Denis Kakazu
Published: March 2010

Sherwin-Williams

πολύ ωραίο 3D για κατάστημα χρωμάτων.



Advertising Agency: McKinney/Durham, NC, USA
Chief Creative Officer: Jonathan Cude
Group Creative Director: Ellen Steinberg
Art Director: John Hagerty
Copywriter: Jenny Nicholson
Agency Producer: Josh Eggleston
Production Company: BUCK
Music Company: Beacon Street Studios
Composer: Andrew Feltenstein
Published: May, 2010

Ozzy Osbourne “Scream”: Madame Tussauds Wax Museum

In light of Ozzy's new album "Scream" out 6/22, Ozzy decided to have some fun and make people scream by scaring unsuspecting tourists at the wax museum, Madame Tussauds New York in Times Square.

Dulux: Walls

Dulux Walls – Global film for the Let’s Colour Campaign by Euro RSCG London
Let’s Colour is a worldwide initiative to transform grey spaces with colourful paint.
This 2 minute global film was shot by multi-award winning director Adam Berg over four weeks in Brazil, France, London and India. Every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour.

Tzabar Travel Agency

Take your relationship a step backwards
Tzabar Romantic
Vacations for couples
1-700-500-600

Advertising Agency: ACW Grey, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Shani Gershi
Copywriters: Inbal Barak, Shani Gershi
Art Director: Shani Gershi
Account Manager: Dani Brande
Account Superviser: Sarit Sternhell
Agency Producers: Chaguy Eshel, Nurit Rimon
Photographer: Yaron Yitzhakov

Samsung 3D TV: 3D-Outdoor projection in the Netherlands

Samsung gives famous historic Dutch building a new dimension with 3D Projection
On Thursday the 20th of May 2010, Samsung was the first to introduce a large-scale commercial 3D-Outdoor projection in the Netherlands, at the Beurs van Berlage in Amsterdam. The public was able to view the addition of a new dimension to this historic building. On the adjacent square, visitors are able to try out the new Samsung 3D LED TVs, and are offered a chance to win one of their own every night. Foursquare, YouTube and Dutch Startup Feest.je are part of the integrated campaign.

Amsterdam Osdorp: Metamorphosis

Amsterdam Osdorp from The QBF on Vimeo.

The city district Amsterdam Osdorp recently merged with Slotervaart and Geuzenveld-Slotermeer and was given the name Amsterdam Nieuw-West. This change also meant the end of 20 years of restructuring urbanized areas. To celebrate everything achieved, a book was published. ‘The Metamorphosis of Osdorp’ gives an overview of the architectural highlights. PlusOne was asked to create an intriguing video.

PlusOne: Restructuring urbanized areas isn’t all about aesthetics. That is why we chose to put emphasis on the architects and especially it’s inhabitants and the surrounding of the buildings. To achieve this, we decided to combine live action video with 2D- and 3D-animation. Herewith we were able to complement reality with our interpretation of the most important factors of restructuring urbanized areas.

Design/Direction: Martijn Hogenkamp
Production: Marcel Vrieswijk
D.O.P.: Bob Joosten (indoor), Martijn Hogenkamp (outdoor)
Actors: Latifa, Ger & Hennie, Ibrahim
3D-Modeling/Animation/Tracking: Tim van der Wiel, Elias Widerdal
Rotoscoping: Marcel Vrieswijk, Elias Widerdal
Compositing/Editing/Grading: Martijn Hogenkamp
Music: Bas “Inf” te Braak
Sounddesign/Foley: Matthias Kiewiet
Client: Doreen van ‘t Spijker, Jose van der Loos, Ruud Huiberts

Olympus Pen: Pen giant

Πολύ καλή συνέχεια της πρώτης ταινίας για τη φωτογραφική μηχανή PEN.



Advertising Agency: DSG Dialog Solutions, Germany
Creation: Christian Wilfer, Alexandra Lier
Director’s Names: Takeuchi Taijin, Peter Göltenboth
Production Company: BIG FISH
Production Designer: Serban Rotariu

Bayer Aspirin & Cafiaspirin

Απλό, to the point και φθηνό.

Advertising Agency: Almap BBDO, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcídio Caldeira
Copywriter: Marco Giannelli (pernil)
Art director: Ary Nogueira
Advertiser’s supervisor: Maria Luiza Dias
Typographer: José Roberto Bezerra

Skoda Superb: Boot

Εξαιρετική χρήση της τηλεόρασης από τη Skoda στην Πολωνία. Κατάφεραν να κάνουν inter μactive την αναλογική τηλεόραση περνώντας το μήνυμά τους με μοναδικό τρόπο. Μπράβο στα παιδιά.
 


Advertising Agency: Change Integrated, Warsaw, Poland
Creative Directors: Jakub Korolczuk, Ryszard Sroka
Art Director: Andrzej Ratajczyk
Copywriter: Jan Majle
Published: March 2010

Loewe - Swan Lake

Advertising Agency: Scholz & Friends Berlin
Creative Director: Matthias Spaetgens, Oliver Handlos
Copywriter: Caspar Heuss
Art Director: Michael Schmidt
Director: Reto Caffi
Production Company: Element E Filmproduktion GmbH
Post Production: Deli Pictures GmbH
Music Arrangement: Supreme Music

NIKE WRITE THE FUTURE

3λεπτο έπος από τη Nike πριν το μουντιάλ.

Skol: Brothers

Οι βραζιλιάνοι κάνουν πλάκα στους αργεντίνους λίγο πριν το μουντιάλ με αυτά τα διαφημιστικά μπύρας.

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Director: Fabio Fernandes, Eduardo Lima
Copywriter: Fabio Fernandes, Pedro Prado
Art Director: Rodrigo Castellari
Agency Producera: Regiani Pettinelli, Danilo Abraham
Account: Marcelo Penna, Christiano Bock, Melina Balassanian
Media: Lica Bueno, Fábio Baracho, Sandro Cachiello
Planner: Fernand Alphen, Bertrand Coca
Director: Clovis Mello
Photographer: Marcelo Brasil
D.O.P/Lighting/Cameraman: João Branco, Clovis Mello
Post Production: Digital 21
Sound: Tesis
Producer: Silvio Piesco
Location: Marcelo Campos
Advertiser's Supervisors: Carlos Lisboa, Pedro Earp, Guilherme Pañella

Surfrider Foundation, Sea Animals 2010: Whale Hunter, Fishs Hunter, Seal Hunter

Each years, millions of marine animals are killeb by our rubbish. Sign the petition against marine debris at notonourbeaches.com

Advertising Agency: Y&R, Paris, France
Creative Directors: Les Six
Art Directo : Gregory Jeanjacquot
Copywriter: Nicolas Gerard
Illustrator: John-Paul Thurlow

SANCA, The South African National Council on Alcoholism and Drug Dependence: Criminal, Druggie, Prostitute

Drinking during pregnancy can take years to affect your baby.
50% of children born with foetal alcohol syndrome will grow up to engage in risky sexual behaviour. Do the right thing for child's sake. Don't drink during pregnancy.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze
Photographer: Dawid Wapenaar

LavOnline: Tomato Splat

Άλλο ένα ενδιαφέρον direct για laundry service. Η ενέργεια είχε χαμηλό κόστος προφανώς και ικανοποιητικά αποτελέσματα λόγω του ότι οι άνθρωποι κατάλαβαν ότι πρέπει να στοχεύσουν ένα niche κοινό. Στην Ελλάδα θα στόχευαν σαν core κοινό όλους τους άνδρες 18-64 μέση, ανώτερη κοινωνικοοικονομική κατάσταση (δηλαδή τους πάντες). Μη τυχόν και αφήσουμε κανέναν έξω. Να πάμε στον πελάτη και να του πούμε ότι μιλάμε σε μια χούφτα ανθρώπων? Είναι δυνατόν? Τσ τσ τσ...

Advertising Agency: DDB Group, Milan, Italy
Executive Creative Directors: Francesco Taddeucci, Luca Albanese
Creative Director: Sergio Muller
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Account Director: Simone Lucarelli
Photographer: Michele Gastl
TV Director: Giulio Mangosi
Published: February 2010

Crown Matches: Cooking, Hunting, Party

"Crown Fires Forever"

Advertising Agency: Rediffusion-Y&R, Kolkata, India Agency
Copywriter: Rohan Ghose
Art Director: Siddhartha Sankar Roy
Illustrator: Tiyasa Das
Published: January 2010

Chevrolet: Test drive - billboard

Βλέπουμε συνεχώς νέες χρήσεις σε outdoor που μετατρέπουν ένα απόλυτα one-way παραδοσιακό μέσο σε μια interactive εμπειρία. Η McCann Bangkok χρησιμοποίησε με μοναδικό τρόπο ένα interactive billboard για να μαζέψει τηλέφωνα από υποψήφιους πελάτες. Ακόμα και στην Bangkok έχουν αντιληφθεί ότι η επικοινωνία δεν είναι one-way. Να δούμε πότε θα το καταλάβουν και στην Ελλάδα.

	McCann Worldgroup Bangkok
Creatives:	Saharath Sawadatikom (Executive Creative Director) keatnapin sobhinnon (Senior Art Director) Chotika Ophaswongse (Art Director) prayer trairatvorakul (Copywriter) Anuwat Nitipanont (Art Director) sukontha jantawong (Producer) kongsuk pongsuradate (Flash Designer) thitirat tantirittisak (Senior Account Director) parinya jankrajang (Account manager)
Country:	Thailand

Emirates Wildlife Society, World Wildlife Fund: Al Basama Al Beeiya Initiative

Brief: Highlight the concept of the Ecological Footprint, outline its constituents, call attention to its excessive size in the UAE and enumerate ways of reducing it.

Advertising Agency: AYA Middle East
Creative director: Kal Dreisziger
Copywriter: Kal Dreisziger
Director: Ben Falk
Producer: Phil Vanier
Production Company: Asylum Films
Post production / Animation: Asylum Films

Leader Fashion Store: Sex, Bath

You spend little time naked. Dress well.
Leader Fashion Store

Advertising Agency: Grey Brazil
Creative Director: Guy Costa
Art Director: Lucas Heck
Copywriter: Rafael artissian
Photographer: Marlos Bakker
Published: February 2010

Ariel Pro-zim 2: Stain By Numbers

Ωραία direct ενέργεια για το Ariel που αποδεικνύει για άλλη μια φορά ότι δεν χρειάζεται να κάνεις γελοία επικοινωνία για τέτοια προϊόντα για να περάσεις το μήνυμά σου.

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Directors: Maru Kopelowicz, Sion Scott-Wilson
Copywriters: Bianca de Silva, Neil Harrison
Art Directors: Christopher Jones, Anjum Shaikh, Masa Al-Kutoubi
Prodution Company: Power Print, Acacia Projects
Photographer: Dave Kennedy
Additional credits: Jihad Hamza, Hamid Naqvi, Heidi Afifi
Published: April 2010

Fortnight Lingerie: Super Sexy CPR

Πολύ χρήσιμες οδηγίες για CPR. Μπράβο στα κορίτσια γι' αυτό το εκπαιδευτικότατο βίντεο.

Pedigree: Heroes, Adoption

Γλυκανάλατο αλλά με αξιαγάπητους πρωταγωνιστές.

Advertising Agency: TBWA\Chiat|Day Los Angeles, USA
TBWA\CCO & Global Director Media Arts: Lee Clow

Chief Creative Officer: Rob Schwartz
Group Creative Directors: Chris Adams, Margaret Keene
AD: Jera Mehrdad, Vlad Ivangorodsky
Executive Agency Producer: Guia Iacomin
Agency Producer: Lizzie Marcy
Assistant Producer: Stacy Torres
Senior Art Producer: Marissa Serritella
Print Producer / Project Manager: Aliza Grover, Janet Perez

Chang Soda: Fizzy billboard

Ένα παραδοσιακότατο Μέσο όπως το outdoor με μία και μόνο θέση μπορεί να κάνει θαύματα αν χρησιμοποιηθεί έξυπνα.




Advertising Agency: JEH United, Bangkok, Thailand
Chief Creative Officer: Jureeporn Thaidumrong
Executive Creative Director: Jureeporn Thaidumrong
Creative Director: Komsan Wattanawanichakorn
Art Director: Nittha Pruksacholavit
Copywriter: Thanachai Shavitranuruk

Standard Chartered Bank - Here for Good Campaign: Progress, Long Run, Footprint

Η TBWA Singapore ανάθεσε σε διαφορετικούς καλλιτέχνες από Αφρική, Μέση Ανατολή και Ασία να φτιάξουν μια 60'' ταινία που θα αντικατοπτρίζει το νέο brand promise της εταιρίας "here for good". Το αποτέλεσμα είναι εξαιρετικό.

Production company E-Graphics
Director Ezra Wube
Director of photography Peter Short, Ezra Wube
Editorial Iceberg Design
Post-production company Iceberg Design

Production company Black and Cameron Shanghai
Director Tian Zhuangzhuang
Editor Brandon LaGanke
Post-production company Iceberg Design

Production company Passion Pictures Malaysia
Director Stefan Sagmeister
Director of photography James Cowley
Editor Marshall Raj
Post-production company Damon Duncan

Advertising Agency: TBWA\Singapore

Claro TV

"HD as no other"

Advertising Agency: Cazar DDB, Santo Domingo, Dominican Republic
Creative Director: Salvador Lister
Art Director: Kriss Suarez
Copywriter: Salvador Lister, Manuela Rondon
Illustrator: Kriss Suarez
Additional credits: Hans Daniel, Tonny Molina
Published: May 2010

Carlsberg Team Talk

Το νέο TVC της Carlsberg, επίσημης χορηγού της Εθνικής Αγγλίας. Βασισμένο πάνω στο concept "probably the best beer in the world" μας δίνει "probably the best team talk in the world"

Στο σποτ εμφανίζονται οι: Sir Trevor Brooking, Nigel Benn, World Cup winner Jack Charlton, Stuart Pearce, fifteen times world darts champion Phil 'The Power' Taylor and legendary adventurer Sir Ranulph Fiennes.

Στα πλαίσια της καμπάνιας έφτιξαν και αντίστοιχο site: www.youtube.com/englandteamtalk όπου μπορείς να ανεβάσεις το δικό σου team talk.

The Google Job Experiment

Μια έξυπνη ιδέα από έναν τύπο ο οποίος αγόρασε τα ονόματα κάποιων top creative directors ως adwords έτσι ώστε όταν έκαναν google τον εαυτό τους να έβλεπαν την αγγελία του για δουλειά. Τώρα πόσο θα τον κρατήσουν μετά από αυτό το βίντεο που ανέβασε είναι άλλο θέμα.

New Volkswagen Polo: Dedicated followers of no one

Η DDB Sydney έφτιαξε το ακόλουθο site για το νέο Polo της VW. To site είναι ένα μέρος μόνο από μια fully integrated campaign που βασίζεται στην ιδέα: "For dedicated followers of no one."

http://www.follownoone.com.au/

Agency:	DDB Sydney
Creatives:	Ramon Rodriguez, Paul Sharp & Mike Burdick (Creative team) Matt Eastwood (Executive Creative Director) Matt Grogan, Mark Harricks (Creative Director) David Stephen (Agency Producer) George Kacevski (Editor) Scott Thomson & Patrice Bougouin (Senior Account Director)
Country:	Australia

Pictionary: Dog, Miss Universe, Grooming

Advertising Agency: Ogilvy&Mather, Paris, France
Creative Director: CHris Garbutt
Art Director: Eve Roussou
Copywriter: Benjamin Bregeault
Illustrator: Eve Roussou
Photographer: Fabrice Robin
Retouch: Frederic Witzgall

Adidas: Fast vs. Fast

Απολαύστε τους Zinedine Zidane, Lionel Messi και David Villa στο νέο TVC της Adidas για το νέο F50 adiZero.

Credits:
Agency: 180 Amsterdam
Exec creative director: Andy Fackrell
Copywriter: Peter Albores
Senior art director: Martin Terhart
Production company: Knucklehead
Directors: Johnny Green, Gary Shore

Italian Culture Week | Integrated Campaign

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Supporting Creative Team: Davide Iacono, Andrea Afeltra, Riccardo Gianangeli
Published: April 2010

Mercedes-Benz Assistance Systems: Sorry

The Greek Crisis Explained, Episode 1 & 2

The Greek Crisis Explained, Episode 1 from NOMINT on Vimeo.



The Greek Crisis Explained, Episode 2 from NOMINT on Vimeo.

Created by: NOMINT
nomint.gr

Social Media Revolution 2 (Refresh)

Ο Erik Qualman συγγραφέας του SocialNomics έκανε ένα update sto περσινό Social Media Revolution. Πρέπει να το δείτε ανεξάρτητα αν πιστεύετε ή όχι πώς τα social media έχουν αλλάξει εντελώς το περιβάλλον επικοινωνίας.

για να πάρετε μια εικόνα για τα στοιχεία που περιέχονται:

1. Social Media has overtaken porn as the #1 activity on the Web
2. 1 out of 8 couples married in the U.S. last year met via social media
3. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
4. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
5. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
6. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth

Amnesty International

Advertising Agency: JWT Barcelona, Spain
Executive Creative Director: Alex Martínez
Creative Director: Carles Puig
Art Director: Ferran Mendizàbal
Copywriters: Oscar Galán, Mireia Vila
Published: December 2009

Google Chrome Speed Tests

Πόσο γρήγορος μπορεί πραγματικά να είναι ένας browser? Η Google βρήκε ένα εξαιρετικό τρόπο να μας το δείξει...



Making of:




Agency: BBH, New York
Production Company: 1st Ave Machine, New York

TomTom GPS with Darth Vader's voice

Ένα ωραίο viral των GPS Tom Tom για να επικοινωνήσουν τη δυνατότητα να κατεβάσεις φωνές από το Star Wars για τη συσκευή σου. Περισσότερα εδώ:  http://starwars.tomtom.com/voices/index-starwars.php?Lid=1

Toyota Auris Hybrid (HSD) "The cleanest test drive ever" Augmented Reality

Ένα case study για τη χρήση τεχνολογίας augmented reality για τη φάση pre-launch του Toyota Auris Hybrid που θα λανσαριστει το Σεπτέμβριο του 2010. Αν και έχουμε δει πολλές αυτοκινητοβιομηχανίες να κάνουν χρήση της τεχνολογίας τα περασμένα 2 χρόνια, η Toyota καταφέρνει να πρωτοτυπήσει εξελίσσοντας την τεχνολογία (ανάγνωση για πρώτη φορά από πολλαπλές κάρτες, χρήση διάφορων Μέσων (outdoor, mobile, κλπ)).

D.N.F. (Non-smokers Rights): Toxic Brainstorming

Smoking makes you the garbage dump of the worst toxic products.
Εξαιρετικό, απόλυτα αληθινό και βαθιά ειρωνικό για όλους τους καπνιστές.



Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume-Ulrich Chifflot
Art Director / Copywriter: Eddy Wilmerts
Director: Yvan Attal
Aired: March 2010

Jelly's Cameras for Kids

Because no-one would believe you.

Advertising Agency: Euro RSCG South Africa
Creative Director: James Daniels
Art Director: Laura May Vale
Copywriter: Justin Wanliss
Photographer: Clive Stewart
Illustrator: Pete Harrison, Lightspeed
Published: April 2010

Or Yarok / Nur Star Media: Crashed cars bottle

Don't drink and drive

80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country's busiest highway and intersection
3 months long project – starting today
1,000,000 people exposed to the message every day

Advertising Agency: Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Media: Moshe Nur - Nur Star Media