Tuesday 22 June 2010

AT&T World Cup Augmented Reality Banner

Practice your heading skills with this World Cup banner game for AT&T, created out of Digital agency Zugara, BBDO and Zoic Studios. Zugara applied its ZugMo motion capture tech that allows users with a webcam to practice heading in some corner kicks. The banner is currently in rotation at ESPN.com

 

Full Credits

Agency:
BBDO New York
Client:
AT&T
Digital Agency:
Zugara
Effects:
Zoic Studios

Date

Jun 17, 2010

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